Les Ogres de Barback

Les Ogres de Barback — pop artist from FR.

For over 30 years, Les Ogres de Barback, consisting of two brothers and their twin sisters, have crafted a unique and liberating musical journey. Despite…

Influence: 50.86% Fanbase: 32.36% Trending: 60.11% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Fnac • 51.84% • Very Strong

As of 2025-09-09

59,178

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:50:17 UTC

Genres

popnouvelle chanson francaisechansonrockfrench rockreggaefrench reggaefolk & traditionalfrench folk popfrench folk

Biography

For over 30 years, Les Ogres de Barback, consisting of two brothers and their twin sisters, have crafted a unique and liberating musical journey. Despite shying away from mainstream attention, they have independently built a dedicated and diverse fanbase through over 2,000 concerts and more than a million albums sold, embodying their vision of boundary-breaking French chanson that spans various styles and themes. Their stronghold lies on the stage, where they continuously engage and captivate audiences with innovative and inclusive performances, showcasing a remarkable ability to evolve and embark on unconventional projects.

Since 1994, Les Ogres de Barback have championed a progressive approach to French music, blending traditional and global influences in their poetic, energetic, and socially conscious songs. Through their self-sustained artistic journey encompassing production, distribution, and promotion of their music and live shows, they have carved out a successful and inspiring path, culminating in the recent addition of their multi-talented younger brother as the fifth member, solidifying their legacy as trailblazers in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Les Ogres de Barback indexes high with fans in the 25-34 range in FRANCE, BELGIUM, CANADA. The skew is heavily male (61%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 4,446 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Fnac, PLAYMOBIL, Persil, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Les Ogres de Barback when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Les Ogres de Barback score 0.94% — Low bucket.

Brand: FnacBrand: PLAYMOBILBrand: Persil

Followers:59,178

Engagements:558

Rate:0.9%

Posts:695

Avg Likes:552

Avg Comments:10

Avg Views:4,446

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 59,178 · Engagements 558 · Rate 0.9% Posts 695 · Views 4,446 · Avg Likes 552 · Avg Comments 10 · Avg Views 4,446	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 24% 35-44: 21% 45-64: 17%	Largest: 25-34 (36%); next: 18-24 (24%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	FRANCE (85%) BELGIUM (3%) CANADA (2%) SPAIN (1%) SWITZERLAND (1%)	Top regions: FRANCE (85%), BELGIUM (3%), CANADA (2%)
Platform Engagement	Instagram: 399 avg likes/post · Youtube: 4,446 avg views/post	Best reach: Youtube 4,446 avg views; best engagement: Instagram 399 avg likes

Top Brand Affinities

Fnac

Score: 51.84

PLAYMOBIL

Score: 43.46

Persil

Score: 40.54

Ricard

Score: 37.04

Hema

Score: 31.61

Rossignol

Score: 27.28

Monoprix

Score: 26.24

Yogi Tea

Score: 25.56

Valrhona

Score: 25.49

Accor Hotels

Score: 24.15

Galeries Lafayette

Score: 23.18

ESPRIT

Score: 22.98

Brand	Category	Score
Fnac		51.84
PLAYMOBIL		43.46
Persil		40.54
Ricard		37.04
Hema		31.61
Rossignol		27.28
Monoprix		26.24
Yogi Tea		25.56
Valrhona		25.49
Accor Hotels		24.15
Galeries Lafayette		23.18
ESPRIT		22.98
Leroy Merlin		21.66
Thermomix		19.92
Birchbox		17.48
Montblanc		15.65
Air France		14.14
Bim		11.78
Ableton		11.34
Akai		11.15
Décathlon		10.96
Twix		10.79
Vichy		9.91
Geocaching		9.18
Carrefour		9.13
Evian		9.04
Dom Pérignon		8.53
Bonneville		7.27
Anthropologie		6.88
Lego		6.84
Lidl		6.44
Sega		6.36
Angry Birds		6.33
Tarte Cosmetics		5.88
Hublot		5.70
New Line Cinema		5.53
Babybump		4.86
Leica		4.74
Olympus		4.66
Garnier		4.39
Clinique		4.11
Kodak		3.83
Nespresso		3.70
Kiko		3.67
Matrix		3.59
Huawei		3.57
Summit Entertainment		3.29
Renault		3.04
Fiat		2.79
Nintendo		2.70

Official Profiles

Artist: Les Ogres de Barback

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-14 04:00 UTC	Les Ogres de Barback	SALLE DES FETES	Matha, France	songkick.com songkick.com
2025-12-14 19:00 UTC	Les Ogres de Barback	SALLE DES FETES	Matha, France	songkick.com songkick.com