Les Cowboys Fringants

Les Cowboys Fringants — pop artist from CA.

With ten albums released, over one million copies sold, and twelve Félix awards under their belt, Les Cowboys Fringants continue to captivate audiences both…

Influence: 55.28% Fanbase: 37.84% Trending: 63.99% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Air Canada • 20.59% • Very Strong

As of 2025-09-09

295,333

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:30:31 UTC

Genres

popindie quebecoisrockrock quebecoisrockalternative rockfolk rock

Biography

With ten albums released, over one million copies sold, and twelve Félix awards under their belt, Les Cowboys Fringants continue to captivate audiences both locally and across Francophone Europe, marking a remarkable career that began over 20 years ago. Comprising Karl Tremblay, Marie-Annick Lépine, Jérôme Dupras, and Jean-François Pauzé, the band formed in 1997 and quickly became a phenomenon, drawing enthusiastic crowds with their uplifting, socially conscious, and heartfelt songs, particularly showcased in their 2002 breakthrough album, Break Syndical. The momentum has not waned, as their latest release, LES ANTIPODES in October 2019, demonstrates their unwavering commitment to producing impactful new music.

Les Cowboys Fringants, consisting of Karl Tremblay, Marie-Annick Lépine, Jérôme Dupras, and Jean-François Pauzé, have achieved remarkable success since their formation in 1997, marked by ten albums, over a million copies sold, and twelve Félix awards. Their infectious and socially conscious songs have garnered a dedicated following in both local and Francophone European scenes, with notable acclaim for their pivotal album, Break Syndical, released in 2002. The band's latest offering, LES ANTIPODES in October 2019, showcases their enduring relevance and commitment to creating impactful music that resonates with audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-09

Les Cowboys Fringants cuts through with 25-34 & 18-24 audiences and consistency across CANADA, FRANCE, BELGIUM. A heavily male (61%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 88,550 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Air Canada, Accor Hotels, Cartier, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Les Cowboys Fringants score 2.58% — Strong bucket.

Brand: Air CanadaBrand: Accor HotelsBrand: Cartier

Followers:295,333

Engagements:7,630

Rate:2.6%

Posts:850

Avg Likes:7,350

Avg Comments:145

Avg Views:129,777

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 295,333 · Engagements 7,630 · Rate 2.6% Posts 850 · Views 129,777 · Avg Likes 7,350 · Avg Comments 145 · Avg Views 129,777	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 18-24: 28% 35-44: 19% 45-64: 15%	Largest: 25-34 (34%); next: 18-24 (28%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	CANADA (65%) FRANCE (24%) BELGIUM (2%) UNITED STATES (2%) SWITZERLAND (1%)	Top regions: CANADA (65%), FRANCE (24%), BELGIUM (2%)
Platform Engagement	Instagram: 3,677 avg likes/post · Tiktok: 88,550 avg views/post · Youtube: 41,227 avg views/post	Best reach: Tiktok 88,550 avg views; best engagement: Instagram 3,677 avg likes

Top Brand Affinities

Air Canada

Score: 20.59

Accor Hotels

Score: 17.81

Cartier

Score: 15.16

Tim Hortons

Score: 14.66

Montblanc

Score: 9.13

Ricard

Score: 9.02

Air France

Score: 8.92

NHL

Score: 8.06

Nespresso

Score: 7.19

Garnier

Score: 6.12

Carrefour

Score: 6.06

Décathlon

Score: 6.01

Brand	Category	Score
Air Canada		20.59
Accor Hotels		17.81
Cartier		15.16
Tim Hortons		14.66
Montblanc		9.13
Ricard		9.02
Air France		8.92
NHL		8.06
Nespresso		7.19
Garnier		6.12
Carrefour		6.06
Décathlon		6.01
Hublot		4.16
Coors		4.04
Baileys		3.89
Budweiser		3.59
Tarte Cosmetics		3.58
Lush		3.10
Rover		3.04
The North Face		2.95
Babybump		2.78
Lego		2.72
Polaroid		2.48
Under Armour		2.39
Tinder		2.33
Ubisoft		2.30
Dr. Martens		2.26
Lululemon Athletica		2.24
Nintendo		2.18
Yves Saint Laurent		2.17
Oakley		2.14
Jack Daniels		2.07
Guinness		2.05
Levi's		2.02
AMC		1.90
Aperol		1.86
Star Wars		1.75
Red Bull		1.74
Vans		1.73
IKEA		1.70
Airbnb		1.68
Converse		1.67
Pokemon Go		1.66
Volkswagen		1.63
HBO		1.59
Mazda		1.55
Costco		1.51
NFL		1.44
Heineken		1.44
KitKat		1.38