Leroy Sanchez

Leroy Sanchez — pop artist from ES.

Leroy Sanchez, a self-taught musician from Spain, rose to fame through YouTube, amassing a global following and catching the attention of industry leaders.…

Influence: 57.94% Fanbase: 42.25% Trending: 65.78% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

NBC • 4.85% • Very Strong

As of 2025-09-08

4,723,062

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-27 10:47:36 UTC

Genres

poppopviral popchannel popmainstream pop

Biography

Leroy Sanchez, a self-taught musician from Spain, rose to fame through YouTube, amassing a global following and catching the attention of industry leaders. Moving to the US at 19, he has since accumulated over half a billion YouTube views, 45 million plays on streaming platforms, and a fanbase of 6 million followers. With over 100 headlining shows across 20 countries, Leroy has written Platinum singles for artists in Spain and China, including the record-breaking track "Made To Love." In 2022, his song "SloMo" for Chanel Terrero achieved Triple Platinum status and secured Spain a historic 3rd place in the Eurovision Song Contest after 27 years.

Top Brand Affinities

Report Date: 2025-09-08

Leroy Sanchez commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDONESIA. With a heavily female (59%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (30,700 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with NBC, musical.ly, Calvin Klein points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Leroy Sanchez score 0.08% — Low bucket.

Brand: NBCBrand: musical.lyBrand: Calvin Klein

Followers:4,723,062

Engagements:3,966

Rate:0.1%

Posts:512

Avg Likes:3,501

Avg Comments:72

Avg Views:40,930

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,723,062 · Engagements 3,966 · Rate 0.1% Posts 512 · Views 40,930 · Avg Likes 3,501 · Avg Comments 72 · Avg Views 40,930	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 25% 13-17: 9% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (25%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (21%) BRAZIL (11%) INDONESIA (8%) PHILIPPINES (8%) CANADA (3%)	Top regions: UNITED STATES (21%), BRAZIL (11%), INDONESIA (8%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 30,700 avg views/post · Youtube: 10,230 avg views/post	Best reach: Tiktok 30,700 avg views; best engagement: Tiktok 2,998 avg likes

Top Brand Affinities

NBC

Score: 4.85

musical.ly

Score: 2.17

Calvin Klein

Score: 2.04

shein

Score: 1.96

H&M

Score: 1.80

Bershka

Score: 1.80

NYX Cosmetics

Score: 1.63

CBS Television Studios

Score: 1.57

Walmart

Score: 1.56

SheInside

Score: 1.54

CBS

Score: 1.50

Tarte Cosmetics

Score: 1.47

Brand	Category	Score
NBC		4.85
musical.ly		2.17
Calvin Klein		2.04
shein		1.96
H&M		1.80
Bershka		1.80
NYX Cosmetics		1.63
CBS Television Studios		1.57
Walmart		1.56
SheInside		1.54
CBS		1.50
Tarte Cosmetics		1.47
Beats Electronics		1.43
Spotify Music		1.43
Pokemon Go		1.40
Universal		1.34
Sephora		1.28
Anastasia Beverly Hills		1.28
Forever 21		1.26
Pandora		1.25
Starbucks		1.25
Walt Disney		1.15
Marvel		1.14
Huda Beauty		1.09
Vogue		1.07
Guess		1.07
McDonald's		1.01
Marvel Entertainment		0.99
Ray-Ban		0.98
FashionNova		0.94
Netflix		0.94
Tommy Hilfiger		0.92
Pokemon		0.87
Sony		0.86
Vans		0.86
Zara		0.85
Converse		0.84
Coca-Cola		0.83
Gucci		0.83
Nikon		0.74
Amazon		0.74
Adidas		0.73
MAC Cosmetics		0.72
Adobe		0.71
Nutella		0.69
Canon		0.67
Louis Vuitton		0.67
Nissan		0.65
Nike		0.64
Yamaha		0.64