Leony
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,317,299
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:09:18 UTC
Genres
Biography
Leony stands out with 18-24 & 25-34 audiences across GERMANY, AUSTRIA, UNITED STATES. The profile is female-leaning (51%), and content lands hardest on Tiktok, where posts average 82,800 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with About you, Edeka, Alpha Industries, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Leony a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,317,299 · Engagements 15,456 · Rate 1.2% Posts 1,919 · Views 82,800 · Avg Likes 14,609 · Avg Comments 495 · Avg Views 82,800 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 26% 13-17: 10% 35-44: 8% |
Largest: 18-24 (53%); next: 25-34 (26%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
GERMANY (78%) AUSTRIA (10%) UNITED STATES (6%) SWITZERLAND (4%) AUSTRALIA (3%) |
Top regions: GERMANY (78%), AUSTRIA (10%), UNITED STATES (6%) |
| Platform Engagement | Instagram: 9,286 avg likes/post · Tiktok: 82,800 avg views/post | Best reach: Tiktok 82,800 avg views; best engagement: Instagram 9,286 avg likes |
Top Brand Affinities
About you
Edeka
Alpha Industries
Gamescom
Augustiner Helles
Pioneer
Commerzbank
Amazon Music
Ableton
Hummel
MOOG
Braun
| Brand | Category | Score |
|---|---|---|
| About you | 29.33 | |
| Edeka | 27.02 | |
| Alpha Industries | 25.11 | |
| Gamescom | 24.31 | |
| Augustiner Helles | 22.65 | |
| Pioneer | 21.23 | |
| Commerzbank | 20.76 | |
| Amazon Music | 18.25 | |
| Ableton | 16.11 | |
| Hummel | 14.86 | |
| MOOG | 14.58 | |
| Braun | 13.96 | |
| Sennheiser | 13.89 | |
| Trancefamily | 12.78 | |
| Tomorrowland | 12.69 | |
| Rossmann | 12.21 | |
| Paulaner | 11.99 | |
| TUI Group | 11.73 | |
| Zalando | 11.53 | |
| Akai | 11.48 | |
| Pro Tools | 10.17 | |
| Lufthansa | 8.74 | |
| Thermomix | 7.92 | |
| PLAYMOBIL | 7.44 | |
| Seat | 6.85 | |
| Ryanair | 6.69 | |
| Hugo Boss | 6.40 | |
| Spotify Music | 6.26 | |
| Calzedonia | 5.82 | |
| UEFA | 5.66 | |
| Moët & Chandon | 5.55 | |
| Superdry | 5.54 | |
| Beats Electronics | 5.45 | |
| SoundCloud | 5.29 | |
| KARL LAGERFELD | 5.05 | |
| Opel | 4.73 | |
| Daniel Wellington | 4.61 | |
| NBC | 4.32 | |
| Leica | 4.27 | |
| Carhartt | 4.10 | |
| Lindt | 3.80 | |
| Aperol | 3.66 | |
| Audi | 3.63 | |
| ASOS | 3.62 | |
| Heinz | 3.47 | |
| Tommy Hilfiger | 3.36 | |
| Lollapalooza | 3.31 | |
| Bacardi | 3.10 | |
| Armani | 3.02 | |
| Red Bull | 2.95 |
Official Profiles
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LoginArtist: Leony
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-22 02:45 UTC | Leony, MYLLER | Stadion am Bieberer Berg | Offenbach am Main, Germany |
