Leona Lewis Brand Affinity ranks highest ITV at 21.64% . Very Strong. Score DMDB 70.64% | Fanbase 66.24%

Leona Lewis — pop artist from GB.

Leona Lewis, born in London, gained fame after winning the U.K. music competition The X Factor in 2006. Her debut album, Spirit, released in 2007, featuring…

Leona Lewis

Superstar

Country: GB | Gender: female | Artist ID: 11e81bbf-4470-6382-8aa3-a0369fe50396

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Genres

popdance poppoppost-teen popneo mellowtalent showr&b, funk & soulurban contemporarybritish souleuropeaneuropop

Influential: 70.64% Fanbase: 66.24% Trending: 72.85%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 21.64% • Very Strong

As of 2025-09-09

3,300,480

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.64% | Fanbase 66.24% | Trending 72.85% | CAREER STAGE: SUPERSTAR

Biography

Leona Lewis, born in London, gained fame after winning the U.K. music competition The X Factor in 2006. Her debut album, Spirit, released in 2007, featuring the hit single "Bleeding Love," sold over seven million copies worldwide. Despite subsequent releases such as Echo in 2009 and Glassheart in 2012, Lewis did not match the success of her debut.

After signing with various labels and releasing albums like I Am in 2015, Lewis continued her music career. She also ventured into theater, starring in a Broadway revival of Cats in 2016. Throughout her career, Lewis has maintained a dedicated fan base, although she did not replicate the massive success of her early years.

Report Date: 2025-09-09

Leona Lewis converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. Audience shape is heavily female (66%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 271,950 avg views per post, with supportive conversation on Instagram. Shared audience with ITV, Marks & Spencer, Sainsbury's underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Leona Lewis score 0.92% — Low bucket.

Brand: ITVBrand: Marks & SpencerBrand: Sainsbury's

Followers:3,300,480

Engagements:30,273

Rate:0.9%

Posts:407

Avg Likes:28,421

Avg Comments:553

Avg Views:273,504

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,300,480 · Engagements 30,273 · Rate 0.9% Posts 407 · Views 273,504 · Avg Likes 28,421 · Avg Comments 553 · Avg Views 273,504	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 35% 35-44: 9% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (35%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (26%) BRAZIL (8%) UNITED KINGDOM (7%) PHILIPPINES (5%) FRANCE (3%)	Top regions: UNITED STATES (26%), BRAZIL (8%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 16,878 avg likes/post · Tiktok: 271,950 avg views/post · Youtube: 1,554 avg views/post	Best reach: Tiktok 271,950 avg views; best engagement: Instagram 16,878 avg likes

Top Brand Affinities

ITV

Score: 21.64

Marks & Spencer

Score: 18.50

Sainsbury's

Score: 18.07

SUSHISAMBA

Score: 15.30

ASDA

Score: 15.27

Selfridges

Score: 14.18

Waitrose

Score: 13.29

All Saints

Score: 11.02

Beauty Bay

Score: 10.97

Nasty Gal

Score: 10.23

River Island

Score: 9.42

Amazon Music

Score: 8.48

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Top Brand Affinities

Brand	Category	Score
ITV		21.64
Marks & Spencer		18.50
Sainsbury's		18.07
SUSHISAMBA		15.30
ASDA		15.27
Selfridges		14.18
Waitrose		13.29
All Saints		11.02
Beauty Bay		10.97
Nasty Gal		10.23
River Island		9.42
Amazon Music		8.48
Woolworths		8.07
MISSGUIDED		7.76
H&M Home		7.33
Next		7.22
Barbie		6.79
ALDI		6.06
ASOS		5.96
boohoo		5.69
Smashbox		4.45
Bershka		4.35
Fenty beauty		4.30
NBC		3.99
Estee Lauder		3.92
Kiko		3.85
Pull&Bear		3.85
Primark		3.80
Urban Outfitters		3.67
Tesco		3.53
Opi		3.42
TOM FORD		3.34
Hilton		3.32
Lush		3.29
Stradivarius		3.28
Benefit Cosmetics		3.21
Harrods		3.21
Kylie Cosmetics		3.20
Urban Decay Cosmetics		3.20
Showtime		3.14
Lindt		3.14
Baileys		3.10
Mulberry		3.08
Topshop		3.04
BALMAIN		3.04
Cadbury		3.01
Michael Kors		2.98
Christian Louboutin		2.94
FashionNova		2.93
MTV		2.88