León Benavente
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
78,235
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:05:57 UTC
Genres
Biography
Following the success of their previous albums, León Benavente released "Vamos a volvernos locos" in September 2019, which quickly became the second best-selling album in Spain upon its release. The band embarked on a highly successful tour, selling out most of their shows in cities across Spain, Mexico, and Portugal. With their latest album, "ERA," released on January 21, 2022, León Benavente explores themes of endings and new beginnings, taking their music on tour to theaters and venues throughout the country.
León Benavente is a clear fit for 25-34 & 35-44 audiences with strength across SPAIN, COLOMBIA, MEXICO. The audience is heavily male (70%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (46,937 avg views per post); Instagram builds the community layer. Affinity data highlights Estrella Galícia, Fnac, El Corte Ingles, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 78,235 · Engagements 1,330 · Rate 1.7% Posts 783 · Views 47,856 · Avg Likes 1,295 · Avg Comments 49 · Avg Views 47,856 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 35-44: 24% 18-24: 23% 45-64: 12% |
Largest: 25-34 (39%); next: 35-44 (24%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
SPAIN (73%) COLOMBIA (7%) MEXICO (6%) ARGENTINA (2%) UNITED KINGDOM (2%) |
Top regions: SPAIN (73%), COLOMBIA (7%), MEXICO (6%) |
| Platform Engagement | Instagram: 903 avg likes/post · Youtube: 46,937 avg views/post | Best reach: Youtube 46,937 avg views; best engagement: Instagram 903 avg likes |
Top Brand Affinities
Estrella Galícia
Fnac
El Corte Ingles
Biotherm
Cacharel
Avene
PLAYMOBIL
Desigual
Armani Beauty
MOOG
Iberia
Movistar
| Brand | Category | Score |
|---|---|---|
| Estrella Galícia | 147.87 | |
| Fnac | 79.59 | |
| El Corte Ingles | 54.27 | |
| Biotherm | 43.44 | |
| Cacharel | 26.43 | |
| Avene | 21.34 | |
| PLAYMOBIL | 19.69 | |
| Desigual | 18.58 | |
| Armani Beauty | 17.44 | |
| MOOG | 15.04 | |
| Iberia | 14.69 | |
| Movistar | 14.08 | |
| La Roche-Posay | 13.46 | |
| Patek Philippe | 12.21 | |
| Influenster | 9.02 | |
| Garnier | 8.96 | |
| DeLorean Motor Company | 8.50 | |
| Jagermeister | 8.27 | |
| shein | 8.01 | |
| Lancôme | 7.70 | |
| Lidl | 7.48 | |
| Amazon Music | 7.45 | |
| Nivea | 7.41 | |
| Daewoo | 6.94 | |
| SheInside | 6.57 | |
| L'Oréal Paris | 5.92 | |
| Vodafone | 5.70 | |
| Spotify Music | 5.59 | |
| AliExpress | 5.59 | |
| Nixon | 5.32 | |
| Maybelline | 4.11 | |
| VidaSana | 4.06 | |
| Pantone Inc | 3.97 | |
| Montblanc | 3.94 | |
| Olympus | 3.66 | |
| Omega | 3.63 | |
| Tinder | 3.54 | |
| Bershka | 3.45 | |
| Pull&Bear | 3.44 | |
| HBO | 3.41 | |
| Primark | 3.09 | |
| Carrefour | 2.90 | |
| NARS Cosmetics | 2.77 | |
| Columbia Pictures | 2.69 | |
| Stradivarius | 2.63 | |
| NYX Cosmetics | 2.52 | |
| Warner Bros | 2.47 | |
| Polaroid | 2.45 | |
| Philips | 2.31 | |
| Dr. Martens | 2.26 |
Official Profiles
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Total Streams (2025-09-29)
Total: 124,605
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Concerts
Upcoming events from today (UTC) to the next 6 months.















