LÉON

LÉON

Country: SE | Gender: female

Influence: 60.10% Fanbase: 45.15% Trending: 67.57% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Glossier • 17.56% • Very Strong

As of 2025-09-09

311,756

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:45 UTC

Genres

poppopindie poptimismmetropopolisindie popmainstream poprockrock kapakalternativealt zalternativehip-hop & raphip-hop/rapelectronicelectronicdance

Biography

Leon, also known as Rafaelyon Zeanett Al-Andhy, is an independent musician from Indonesia who specializes in jazzy pop indie music. He aims to entertain through his unique musical style. You can find him on Youtube as @rafaelyon, on Instagram as @rafaelyon_, and on Twitter as @leon_3n.

LÉON Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

LÉON indexes high with fans in the 18-24 range in UNITED STATES, SWEDEN, BRAZIL. The skew is heavily female (63%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 162,839 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Glossier, Ericsson, Madewell, making streetwear, music platforms, and lifestyle products a natural test bed. Choose LÉON when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist LÉON score 4.43%Very Strong bucket.
Brand: GlossierBrand: EricssonBrand: Madewell
Followers:311,756
Engagements:13,798
Rate:4.4%
Posts:202
Views:162,839
Avg Likes:13,687
Avg Comments:294
Avg Views:162,839

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 311,756 · Engagements 13,798 · Rate 4.4%
Posts 202 · Views 162,839 · Avg Likes 13,687 · Avg Comments 294 · Avg Views 162,839
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 55%
25-34: 30%
13-17: 8%
35-44: 6%
Largest: 18-24 (55%); next: 25-34 (30%)
Gender Split Female: 63%
Male: 37%
Non-binary/Other: 0%
Skews female (63%)
Top Countries UNITED STATES (22%)
SWEDEN (20%)
BRAZIL (10%)
PAPUA NEW GUINEA (8%)
UNITED KINGDOM (6%)
Top regions: UNITED STATES (22%), SWEDEN (20%), BRAZIL (10%)
Platform Engagement Instagram: 11,166 avg likes/post · Tiktok: 0 avg views/post · Youtube: 162,839 avg views/post Best reach: Youtube 162,839 avg views; best engagement: Instagram 11,166 avg likes

Top Brand Affinities

Glossier
Score: 17.56
Ericsson
Score: 15.67
Madewell
Score: 15.23
Nasty Gal
Score: 12.45
Free People
Score: 11.27
J.Crew
Score: 10.86
Amazon Music
Score: 10.67
REVOLVE
Score: 9.93
Lollapalooza
Score: 9.67
Coachella
Score: 8.20
Anthropologie
Score: 7.98
Urban Outfitters
Score: 7.50
Brand Category Score
Glossier 17.56
Ericsson 15.67
Madewell 15.23
Nasty Gal 12.45
Free People 11.27
J.Crew 10.86
Amazon Music 10.67
REVOLVE 9.93
Lollapalooza 9.67
Coachella 8.20
Anthropologie 7.98
Urban Outfitters 7.50
JACQUEMUS 6.38
Gillette 5.37
Verizon 5.26
ASOS 5.12
Ableton 4.85
Oculus 4.76
Pacific Northwest Wonderland 4.60
Coors 4.52
Spotify Music 4.52
iHeartRadio Music Awards 4.42
Steve Madden 4.30
Target 4.12
Coach 4.11
Dr. Martens 4.01
American Eagle 3.88
NBC 3.83
Summit Entertainment 3.77
Paramount Pictures 3.66
Showtime 3.66
OLD NAVY 3.63
Airbnb 3.41
NORDSTROM 3.39
Lululemon Athletica 3.38
Budweiser 3.34
MTV 3.15
Guinness 3.11
Polaroid 3.10
Abercrombie & Fitch 3.05
Tinder 3.03
Topshop 2.92
Garnier 2.92
SoundCloud 2.90
Aperol 2.75
Busch 2.69
Fenty beauty 2.63
Marc Jacobs 2.54
Sunnies Studios 2.54
TOM FORD 2.44

Official Profiles

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Artist: LÉON

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired LÉON today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-25)

Total: 3,440,461

PLATFORM TOTAL %
Anghami Anghami 1,875,993 54.53%
Spotify Spotify 1,136,057 33.02%
Last.fm Last.fm 405,575 11.79%
Audiomack Audiomack 17,838 0.52%
Pandora Pandora 4,998 0.15%
Jiosaavn Jiosaavn 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-13 03:00 UTC LÉON Cirque Royal Brussels, Belgium
2026-01-18 04:00 UTC LÉON THEATRE MUNICIPAL LE COLISEE Lens, France
2026-03-22 03:00 UTC LÉON Bonlieu Scène Nationale Annecy, France

Trending Artist