Leo Sayer

Leo Sayer — pop artist from GB.

Leo Sayer, born Gerard Sayer, rose to fame in the late '70s with a series of polished mainstream pop hits. Starting his career in the late '60s with the…

Influence: 57.83% Fanbase: 41.17% Trending: 66.15% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Virgin Australia • 62.95% • Very Strong

As of 2025-09-09

219,453

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:18:05 UTC

Genres

poppopadult standardsbrill building popbubblegum popclassic uk popr&b, funk & souldiscorocksoft rockclassic rockmellow goldfolk & traditionalfolkfolk rock

Biography

Leo Sayer, born Gerard Sayer, rose to fame in the late '70s with a series of polished mainstream pop hits. Starting his career in the late '60s with the Terraplane Blues Band, he transitioned to a successful solo career after being discovered by British pop star Adam Faith. Sayer's early hits like "The Show Must Go On" and "Long Tall Glasses (I Can Dance)" propelled him to international success, with his album Endless Flight becoming a million-seller in the U.S. and the U.K. However, his popularity waned by the '80s, with his last major U.S. hit being "More Than I Can Say" in 1981.

Despite his '80s decline in the U.S., Sayer continued to have chart success in the U.K. until 1983, when "Till You Come Back to Me" marked his final appearance on the charts. Although he attempted a comeback in 1990 with Cool Touch, it failed to reignite his career. Leo Sayer's legacy remains tied to his '70s heyday, where he captivated audiences with his distinctive voice and catchy pop tunes that topped charts on both sides of the Atlantic.

Top Brand Affinities

Report Date: 2025-09-09

Leo Sayer converts attention from 25-34 & 18-24 audiences across UNITED STATES, THAILAND, UNITED KINGDOM. Audience shape is heavily male (68%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 10,150 avg views per post, with supportive conversation on Instagram. Shared audience with Virgin Australia, Coles, Qantas underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Leo Sayer score 0.40% — Low bucket.

Brand: Virgin AustraliaBrand: ColesBrand: Qantas

Followers:219,453

Engagements:873

Rate:0.4%

Posts:303

Avg Likes:790

Avg Comments:45

Avg Views:20,047

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 219,453 · Engagements 873 · Rate 0.4% Posts 303 · Views 20,047 · Avg Likes 790 · Avg Comments 45 · Avg Views 20,047	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 30% 18-24: 25% 35-44: 21% 45-64: 21%	Largest: 25-34 (30%); next: 18-24 (25%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (19%) THAILAND (10%) UNITED KINGDOM (7%) INDIA (6%) NIGERIA (5%)	Top regions: UNITED STATES (19%), THAILAND (10%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 361 avg likes/post · Tiktok: 10,150 avg views/post · Youtube: 9,897 avg views/post	Best reach: Tiktok 10,150 avg views; best engagement: Instagram 361 avg likes

Top Brand Affinities

Virgin Australia

Score: 62.95

Coles

Score: 41.30

Qantas

Score: 40.85

Dancing with the Stars

Score: 20.66

Woolworths

Score: 19.34

Vegemite

Score: 16.94

Mixcloud

Score: 16.57

Sky Sports

Score: 16.41

MOOG

Score: 14.38

Holden

Score: 14.11

Afterpay

Score: 13.75

Kmart

Score: 12.84

Brand	Category	Score
Virgin Australia		62.95
Coles		41.30
Qantas		40.85
Dancing with the Stars		20.66
Woolworths		19.34
Vegemite		16.94
Mixcloud		16.57
Sky Sports		16.41
MOOG		14.38
Holden		14.11
Afterpay		13.75
Kmart		12.84
Sennheiser		12.15
Emirates Airlines		11.46
Amazon Music		10.15
Easyjet		8.73
NBC		8.35
BBC		7.79
The Ritz-Carlton		7.25
DreamWorks		7.23
Macy's		6.84
Vauxhall		6.80
Emporium		6.38
BALMAIN		6.37
Moët & Chandon		6.13
Bose		5.80
Spotify Music		5.11
ALDI		4.96
Leica		4.88
MTV		4.83
Sunnies Studios		4.59
Hurley		4.53
McLaren		4.51
ABC		4.49
Paramount Pictures		4.38
Columbia Pictures		4.27
Pfizer		4.20
Philips		4.18
Nickelodeon		4.16
Superdry		3.96
TOM FORD		3.77
Campari		3.62
Cadbury		3.45
Billabong		3.42
Tiffany		3.42
Tesco		3.37
Guinness		3.35
Baileys		3.20
Harrods		3.18
Warner Bros		2.97