Leo Ieiri

Leo Ieiri — pop artist from JP.

Hailing from Fukuoka, Leo Ieiri made a definitive decision to pursue a career in music at the age of 15 when she completed her explosive debut single…

Influence: 57.75% Fanbase: 54.19% Trending: 59.53% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Isetan • 19.34% • Very Strong

As of 2025-09-08

486,413

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:15:30 UTC

Genres

popj-popj-poprock

Biography

Hailing from Fukuoka, Leo Ieiri made a definitive decision to pursue a career in music at the age of 15 when she completed her explosive debut single "Sabrina", showcasing the turmoil of adolescence. She made her major debut in February 2012 while attending a high school in Tokyo, with her first album "LEO" reaching #2 on the Oricon charts for two consecutive weeks. Ieiri received numerous awards, including the Best New Artist at the 54th Japan Record Awards, and her debut one-man tour sold out immediately in January of the following year. Graduating from high school in spring 2013, she went on to provide theme songs for various dramas and commercials.

In celebration of her 5th debut anniversary in February 2017, Ieiri released her first best album "5th Anniversary Best" and held her first performance at Nippon Budokan, which was a sold-out success. She continued her success with her first movie tie-in song "Kono Sekai de" for the film "Code Geass: Lelouch of the Re;surrection" in January 2019, followed by a 7th anniversary concert in Osaka. Her latest original album "DUO" was released in April 2019, accompanied by the "Leo Ieiri 7th Live Tour 2019" with a triumphant final show at Makuhari Messe International Exhibition Hall 9-10. Ieiri has since continued to release new music, including her latest single "Sora to Ao" for the TV drama "Uchi no Musume wa, Kareshi ga Dekinai!!" marking her 17th single in 2021, as she enters her 10th year in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Leo Ieiri has momentum with 18-24 & 25-34 audiences—particularly in JAPAN, INDONESIA, TAIWAN. A heavily male (63%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 50,350 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Isetan, Aeon, Paul Smith signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Leo Ieiri score 2.00% — Moderate bucket.

Brand: IsetanBrand: AeonBrand: Paul Smith

Followers:486,413

Engagements:9,705

Rate:2.0%

Posts:747

Avg Likes:9,493

Avg Comments:117

Avg Views:80,121

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 486,413 · Engagements 9,705 · Rate 2.0% Posts 747 · Views 80,121 · Avg Likes 9,493 · Avg Comments 117 · Avg Views 80,121	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 31% 13-17: 7% 35-44: 6%	Largest: 18-24 (53%); next: 25-34 (31%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	JAPAN (41%) INDONESIA (10%) TAIWAN (9%) UNITED STATES (6%) CHINA (3%)	Top regions: JAPAN (41%), INDONESIA (10%), TAIWAN (9%)
Platform Engagement	Instagram: 6,706 avg likes/post · Tiktok: 50,350 avg views/post · Youtube: 29,771 avg views/post	Best reach: Tiktok 50,350 avg views; best engagement: Instagram 6,706 avg likes

Top Brand Affinities

Isetan

Score: 19.34

Aeon

Score: 17.66

Paul Smith

Score: 12.31

Olympus

Score: 6.74

Snoopy And The Peanuts Gang

Score: 6.40

Maison Margiela

Score: 6.29

Gundam

Score: 6.14

UNIQLO

Score: 6.13

Bandai Namco

Score: 6.02

Panasonic

Score: 5.04

Shake Shack

Score: 4.68

Shiseido

Score: 4.62

Brand	Category	Score
Isetan		19.34
Aeon		17.66
Paul Smith		12.31
Olympus		6.74
Snoopy And The Peanuts Gang		6.40
Maison Margiela		6.29
Gundam		6.14
UNIQLO		6.13
Bandai Namco		6.02
Panasonic		5.04
Shake Shack		4.68
Shiseido		4.62
Dr. Martens		4.61
Summit Entertainment		4.61
G-shock		4.32
Daniel Wellington		3.92
Pokemon		3.58
Kate Spade		3.37
Estee Lauder		3.09
Mazda		2.95
Lush		2.85
ASICS		2.82
Reebok		2.74
Stüssy		2.72
New Balance		2.68
Bulgari		2.65
Costco		2.41
Sony		2.38
IKEA		2.35
The North Face		2.33
Christian Dior		2.29
Tiffany		2.26
GAP		2.25
Fujifilm		2.22
Fila		2.21
Starbucks		2.19
Yves Saint Laurent		2.19
Converse		2.17
Amazon		1.80
Walt Disney		1.79
Star Wars		1.75
Chanel		1.56
Apple		1.52
Mitsubishi Motors		1.51
Tiffany & Co		1.47
Subaru		1.46
Michael Kors		1.43
Toyota		1.40
Suzuki		1.38
Polo Ralph Lauren		1.36