Lena
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
7,947,583
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 14:40:19 UTC
Biography
Lena cuts through with 18-24 & 25-34 audiences and consistency across GERMANY, AUSTRIA, BRAZIL. A heavily female (57%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 1,300,000 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Commerzbank, Edeka, Gamescom, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,947,583 · Engagements 75,311 · Rate 0.9% Posts 944 · Views 1,390,757 · Avg Likes 72,685 · Avg Comments 994 · Avg Views 1,390,757 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 24% 13-17: 9% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (24%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
GERMANY (45%) AUSTRIA (5%) BRAZIL (4%) RUSSIA (3%) INDONESIA (3%) |
Top regions: GERMANY (45%), AUSTRIA (5%), BRAZIL (4%) |
| Platform Engagement | Instagram: 36,634 avg likes/post · Tiktok: 1,300,000 avg views/post · Youtube: 90,757 avg views/post | Best reach: Tiktok 1,300,000 avg views; best engagement: Instagram 36,634 avg likes |
Top Brand Affinities
Commerzbank
Edeka
Gamescom
ESPRIT
Hummel
Zalando
Augustiner Helles
Braun
Lufthansa
Thermomix
Lidl
PLAYMOBIL
| Brand | Category | Score |
|---|---|---|
| Commerzbank | 35.06 | |
| Edeka | 21.47 | |
| Gamescom | 13.73 | |
| ESPRIT | 12.37 | |
| Hummel | 12.22 | |
| Zalando | 12.21 | |
| Augustiner Helles | 12.14 | |
| Braun | 10.19 | |
| Lufthansa | 9.64 | |
| Thermomix | 8.25 | |
| Lidl | 7.73 | |
| PLAYMOBIL | 6.88 | |
| KARL LAGERFELD | 5.98 | |
| Daniel Wellington | 4.80 | |
| Opel | 4.78 | |
| Superdry | 4.57 | |
| Hugo Boss | 4.56 | |
| Lollapalooza | 4.08 | |
| Aperol | 4.07 | |
| BBS | 3.70 | |
| Leica | 3.66 | |
| Dr. Martens | 3.54 | |
| Heinz | 3.45 | |
| Hilton | 3.32 | |
| Monster Beverage | 3.20 | |
| UEFA | 3.20 | |
| Michael Kors | 3.17 | |
| Tommy Hilfiger | 3.10 | |
| ASOS | 2.99 | |
| Lindt | 2.97 | |
| Pull&Bear | 2.90 | |
| Carhartt | 2.81 | |
| McLaren | 2.67 | |
| Stüssy | 2.64 | |
| Kodak | 2.63 | |
| Ray-Ban | 2.62 | |
| ASICS | 2.58 | |
| Timberland | 2.54 | |
| Ducati | 2.47 | |
| NBC | 2.40 | |
| AMC | 2.33 | |
| A Game of Tones | 2.30 | |
| Tinder | 2.24 | |
| Audi | 2.22 | |
| Rover | 2.21 | |
| Lacoste | 2.20 | |
| Busch | 2.19 | |
| Vans | 2.16 | |
| Hollister Co | 2.10 | |
| Levi's | 2.09 |
Official Profiles
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LoginArtist: Lena
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
