Lemongrass

Lemongrass — pop artist from DE.

Lemongrass, a project by Roland Voss, offers a multi-sensory experience with its fresh citrus flavor stimulating the taste and smell senses, and its music…

Influence: 53.02% Fanbase: 27.27% Trending: 65.90% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 16.21% • Very Strong

As of 2025-09-08

226,671

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:38:02 UTC

Genres

poplatin viral poppopmainstream popjazz & standardsnu jazzrockrockhip-hop & raptrip hopelectronicelectronicelectronicachill loungechill outdowntempo

Biography

Lemongrass, a project by Roland Voss, offers a multi-sensory experience with its fresh citrus flavor stimulating the taste and smell senses, and its music providing auditory pleasure in the realm of Lounge & Chillout. Founded in 1996, the project showcases Roland Voss's diverse musical influences, ranging from cool rhythmic grooves to NuJazz, Ambient, R’n'B, Deep House, Soul, and Lounge.

Roland Voss, a musician with a background in Rock, Funk, and Jazz bands, transitioned to electronic instruments in the '80s, leading to the release of his acclaimed debut album "Drumatic Universe" in 1997. His partnership with “Mole Listening Pearls” further propelled his career, producing influential tracks like "Journey To A Star", “Feel Good”, and “Got It On The Dancefloor”. In 2005, Roland and his brother Daniel Voss established the label “Lemongrassmusic” as a platform for their projects and artists, culminating in the 2022 celebration of Lemongrass’s 25th anniversary with the release of the double album “Golden Sun”, featuring highlights from their extensive discography.

Top Brand Affinities

Report Date: 2025-09-08

Lemongrass engages 18-24 & 13-17 audiences with repeatable results in MEXICO, ARGENTINA, CHILE. The fan base skews heavily female (79%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (83,028 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Univision, LATAM, Barbie, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lemongrass score 1.60% — Moderate bucket.

Brand: UnivisionBrand: LATAMBrand: Barbie

Followers:226,671

Engagements:3,635

Rate:1.6%

Posts:198

Avg Likes:3,635

Avg Comments:302

Avg Views:83,028

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 226,671 · Engagements 3,635 · Rate 1.6% Posts 198 · Views 83,028 · Avg Likes 3,635 · Avg Comments 302 · Avg Views 83,028	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 13-17: 18% 25-34: 15% 35-44: 6%	Largest: 18-24 (58%); next: 13-17 (18%)
Gender Split	Female: 79% Male: 21% Non-binary/Other: 0%	Skews female (79%)
Top Countries	MEXICO (53%) ARGENTINA (12%) CHILE (7%) PERU (6%) SPAIN (4%)	Top regions: MEXICO (53%), ARGENTINA (12%), CHILE (7%)
Platform Engagement	Instagram: 2,085 avg likes/post · Youtube: 83,028 avg views/post	Best reach: Youtube 83,028 avg views; best engagement: Instagram 2,085 avg likes

Top Brand Affinities

Univision

Score: 16.21

LATAM

Score: 8.04

Barbie

Score: 6.48

Suavecito

Score: 5.61

Aéropostale

Score: 5.19

Nickelodeon

Score: 5.12

Cafecito

Score: 4.40

Colgate

Score: 4.17

Movistar

Score: 3.88

Cartoon Network

Score: 3.52

shein

Score: 3.37

Pull&Bear

Score: 3.35

Brand	Category	Score
Univision		16.21
LATAM		8.04
Barbie		6.48
Suavecito		5.61
Aéropostale		5.19
Nickelodeon		5.12
Cafecito		4.40
Colgate		4.17
Movistar		3.88
Cartoon Network		3.52
shein		3.37
Pull&Bear		3.35
CBS Television Studios		2.77
SheInside		2.65
musical.ly		2.64
Pic Collage		2.32
Pepsi		2.30
Tomorrowland		2.27
Kylie Cosmetics		2.23
CBS		2.20
MTV		2.16
Bershka		2.08
Pixar		1.94
AMC		1.91
Walt Disney		1.75
Sprite		1.57
Transformers		1.57
Nutella		1.46
Spotify Music		1.42
Warner Bros		1.33
Netflix		1.29
Marvel		1.28
OREO		1.26
Forever 21		1.18
Marvel Entertainment		1.18
Starbucks		1.18
Red Bull		1.14
Coachella		1.10
Star Wars		1.06
Guess		1.00
Puma		1.00
Los Angeles Lakers		0.96
SWAROVSKI		0.93
FIFA		0.93
Calvin Klein		0.91
Lamborghini		0.88
Pandora		0.83
Sony		0.78
Lego		0.74
DC Entertainment		0.72