LEISURE
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
94,311
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:38:00 UTC
Genres
Biography
LEISURE keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, SOUTH KOREA. The composition is heavily male (61%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 4,396 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Air New Zealand, MOOG, Ableton supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 94,311 · Engagements 1,412 · Rate 1.5% Posts 428 · Views 5,728 · Avg Likes 1,375 · Avg Comments 64 · Avg Views 5,728 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 40% 35-44: 10% 13-17: 4% |
Largest: 18-24 (42%); next: 25-34 (40%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (23%) BRAZIL (4%) SOUTH KOREA (4%) CANADA (4%) FRANCE (4%) |
Top regions: UNITED STATES (23%), BRAZIL (4%), SOUTH KOREA (4%) |
| Platform Engagement | Instagram: 1,068 avg likes/post · Tiktok: 1,332 avg views/post · Youtube: 4,396 avg views/post | Best reach: Youtube 4,396 avg views; best engagement: Instagram 1,068 avg likes |
Top Brand Affinities
Air New Zealand
MOOG
Ableton
Mixcloud
Akai
Amazon Music
Coachella
Pro Tools
Pioneer
Sennheiser
Spotify Music
Qantas
| Brand | Category | Score |
|---|---|---|
| Air New Zealand | 80.33 | |
| MOOG | 25.01 | |
| Ableton | 21.83 | |
| Mixcloud | 20.58 | |
| Akai | 12.71 | |
| Amazon Music | 10.73 | |
| Coachella | 10.23 | |
| Pro Tools | 10.10 | |
| Pioneer | 9.48 | |
| Sennheiser | 8.83 | |
| Spotify Music | 8.58 | |
| Qantas | 8.38 | |
| SoundCloud | 7.95 | |
| New Line Cinema | 7.36 | |
| Lollapalooza | 6.38 | |
| Kodak | 5.94 | |
| Free People | 5.86 | |
| Pacific Northwest Wonderland | 5.45 | |
| Kmart | 5.34 | |
| Vodafone | 5.33 | |
| Sunnies Studios | 5.16 | |
| Beats Electronics | 4.79 | |
| Coors | 4.70 | |
| Fujifilm | 4.59 | |
| Aperol | 4.29 | |
| Verizon | 4.20 | |
| Airbnb | 3.90 | |
| Dr. Martens | 3.79 | |
| Oculus | 3.67 | |
| Leica | 3.60 | |
| Showtime | 3.60 | |
| Polaroid | 3.55 | |
| Urban Outfitters | 3.37 | |
| Tinder | 3.32 | |
| Olympus | 3.25 | |
| Summit Entertainment | 3.17 | |
| Lululemon Athletica | 2.87 | |
| New Balance | 2.85 | |
| Stüssy | 2.75 | |
| MTV | 2.74 | |
| Paramount Pictures | 2.71 | |
| Tomorrowland | 2.54 | |
| Emporium | 2.50 | |
| Guinness | 2.49 | |
| Geocaching | 2.39 | |
| Target | 2.38 | |
| ASOS | 2.35 | |
| Busch | 2.35 | |
| McLaren | 2.30 | |
| Red Bull | 2.30 |
Official Profiles
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LoginArtist: LEISURE
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 02:00 UTC | LEISURE | Proxima | Warsaw, Poland | |
| 2025-12-10 04:00 UTC | LEISURE | Simm City | Vienna, Austria | |
| 2025-12-10 04:00 UTC | LEISURE | Simm City | Vienna, Austria | |
| 2025-12-11 04:00 UTC | LEISURE | Dynamo | Zürich, Switzerland | |
| 2025-12-12 04:00 UTC | LEISURE | Bürgerhaus Stollwerck | Cologne, Germany | |
| 2025-12-14 03:00 UTC | LEISURE | Sala Apolo | Barcelona, Spain | |
| 2025-12-15 03:00 UTC | LEISURE | Mon | Madrid, Spain |
