Leina

Leina — r&b, funk & soul artist from JP.

Leina, a 20-year-old singer-songwriter, self-produces all aspects of her music, artwork, and videos, skillfully expressing lyrics about human vulnerability and…

Influence: 50.85% Fanbase: 26.32% Trending: 63.11% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Isetan • 31.72% • Very Strong

As of 2025-09-08

635,285

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:06:04 UTC

Genres

r&b, funk & soulr&b/soul

Biography

Leina, a 20-year-old singer-songwriter, self-produces all aspects of her music, artwork, and videos, skillfully expressing lyrics about human vulnerability and beauty with captivating melodies. Known for viral hits like "どうでもいい話がしたい" and "うたたね," she is a rising star with a growing fandom, particularly among teenagers. Leina's husky voice, unique crying expressions, and powerful live performances have already established her as a top-tier artist in the industry.

Top Brand Affinities

Report Date: 2025-09-08

Leina builds repeat engagement among 18-24 & 25-34 audiences throughout JAPAN, SOUTH KOREA, TAIWAN. With a heavily male (57%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (13,400 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Isetan, GENTLE MONSTER, Atmos point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Leina score 0.53% — Low bucket.

Brand: IsetanBrand: GENTLE MONSTERBrand: Atmos

Followers:635,285

Engagements:3,344

Rate:0.5%

Posts:1,271

Avg Likes:3,272

Avg Comments:36

Avg Views:20,216

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 635,285 · Engagements 3,344 · Rate 0.5% Posts 1,271 · Views 20,216 · Avg Likes 3,272 · Avg Comments 36 · Avg Views 20,216	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 25% 13-17: 12% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (25%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	JAPAN (43%) SOUTH KOREA (31%) TAIWAN (7%) INDONESIA (4%) THAILAND (3%)	Top regions: JAPAN (43%), SOUTH KOREA (31%), TAIWAN (7%)
Platform Engagement	Instagram: 2,315 avg likes/post · Tiktok: 13,400 avg views/post · Youtube: 6,816 avg views/post	Best reach: Tiktok 13,400 avg views; best engagement: Instagram 2,315 avg likes

Top Brand Affinities

Isetan

Score: 31.72

GENTLE MONSTER

Score: 14.69

Atmos

Score: 10.83

Stüssy

Score: 10.21

Maison Margiela

Score: 9.17

Vivienne Westwood

Score: 8.31

Paul Smith

Score: 8.30

Olympus

Score: 7.56

Shake Shack

Score: 7.43

Summit Entertainment

Score: 7.00

Dr. Martens

Score: 6.29

Superdry

Score: 5.00

Brand	Category	Score
Isetan		31.72
GENTLE MONSTER		14.69
Atmos		10.83
Stüssy		10.21
Maison Margiela		9.17
Vivienne Westwood		8.31
Paul Smith		8.30
Olympus		7.56
Shake Shack		7.43
Summit Entertainment		7.00
Dr. Martens		6.29
Superdry		5.00
UNIQLO		4.64
Fujifilm		4.58
New Balance		4.50
Carhartt		4.28
The North Face		4.16
Kodak		4.08
ASICS		3.98
UGG		3.96
Leica		3.85
Panasonic		3.72
G-shock		3.60
Snoopy And The Peanuts Gang		3.52
Gundam		3.42
Converse		3.20
Bulgari		3.15
Lacoste		3.12
Supreme		3.09
GAP		3.08
Marc Jacobs		2.94
Fila		2.80
Sony		2.67
Vans		2.45
Tiffany		2.39
KENZO		2.34
Hermès		2.18
Levi's		2.09
Reebok		2.08
IKEA		2.00
Nike		1.94
GoPro		1.90
Burberry		1.88
Christian Dior		1.87
Pokemon		1.86
Armani		1.75
Yves Saint Laurent		1.69
Balenciaga		1.68
Lush		1.65
GIVENCHY		1.61