Leighton Meester

Leighton Meester — pop artist from US.

Leighton Meester, initially recognized for her acting roles, ventured into music during her time on Gossip Girl. Signed with Universal Records in 2009, she…

Influence: 59.43% Fanbase: 45.83% Trending: 66.23% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

JACQUEMUS • 9.26% • Very Strong

As of 2025-09-09

7,753,072

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:04:13 UTC

Genres

poppost-teen poppopmainstream pop

Biography

Leighton Meester, initially recognized for her acting roles, ventured into music during her time on Gossip Girl. Signed with Universal Records in 2009, she made her musical debut with guest vocals on Cobra Starship's hit "Good Girls Go Bad." Despite her 2009 album not coming to fruition, Meester released singles like "Somebody to Love" and "Your Love's a Drug" before shifting towards a singer/songwriter direction, showcased in her 2014 debut album Heartstrings. Along the way, she explored various musical styles, including a brief country music stint in the film Country Strong and collaboration with folk-rock band Check in the Dark.

Top Brand Affinities

Report Date: 2025-09-09

Leighton Meester cuts through with 18-24 & 25-34 audiences and consistency across BRAZIL, UNITED STATES, MEXICO. A heavily female (81%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 14,467,555 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with JACQUEMUS, Brandy Melville, Free People, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Leighton Meester score 3.58% — Very Strong bucket.

Brand: JACQUEMUSBrand: Brandy MelvilleBrand: Free People

Followers:7,753,072

Engagements:277,742

Rate:3.6%

Posts:334

Avg Likes:268,176

Avg Comments:9,977

Avg Views:14,467,555

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,753,072 · Engagements 277,742 · Rate 3.6% Posts 334 · Views 14,467,555 · Avg Likes 268,176 · Avg Comments 9,977 · Avg Views 14,467,555	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 24% 13-17: 8% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (24%)
Gender Split	Female: 81% Male: 19% Non-binary/Other: 0%	Skews female (81%)
Top Countries	BRAZIL (19%) UNITED STATES (18%) MEXICO (7%) UNITED KINGDOM (5%) FRANCE (3%)	Top regions: BRAZIL (19%), UNITED STATES (18%), MEXICO (7%)
Platform Engagement	Instagram: 150,684 avg likes/post · Youtube: 14,467,555 avg views/post	Best reach: Youtube 14,467,555 avg views; best engagement: Instagram 150,684 avg likes

Top Brand Affinities

JACQUEMUS

Score: 9.26

Brandy Melville

Score: 8.49

Free People

Score: 8.14

Anthropologie

Score: 7.46

Steve Madden

Score: 5.89

Coach

Score: 5.81

Calzedonia

Score: 5.57

Summit Entertainment

Score: 5.04

ABC

Score: 4.43

Lollapalooza

Score: 4.24

Jimmy Choo

Score: 4.01

American Eagle

Score: 3.95

Brand	Category	Score
JACQUEMUS		9.26
Brandy Melville		8.49
Free People		8.14
Anthropologie		7.46
Steve Madden		5.89
Coach		5.81
Calzedonia		5.57
Summit Entertainment		5.04
ABC		4.43
Lollapalooza		4.24
Jimmy Choo		4.01
American Eagle		3.95
Topshop		3.88
Pull&Bear		3.32
Harrods		3.28
Fenty beauty		3.23
Victoria's Secret		3.10
NARS Cosmetics		3.08
Sunnies Studios		3.08
Marc Jacobs		3.04
Michael Kors		2.98
Coachella		2.97
ASOS		2.91
Bellagio		2.83
Urban Outfitters		2.82
Tiffany		2.82
Moschino		2.80
Aperol		2.76
Polaroid		2.67
Dr. Martens		2.66
Primark		2.61
H&M		2.60
Garnier		2.60
Martini		2.51
Versace		2.45
Showtime		2.40
Yves Saint Laurent		2.38
Tinder		2.37
Lush		2.34
Forever 21		2.34
Kylie Cosmetics		2.32
Target		2.32
Kodak		2.25
Bershka		2.23
Christian Louboutin		2.23
Lululemon Athletica		2.22
Sephora		2.20
GAP		2.13
Fujifilm		2.10
Vogue		2.06