Lefty Sm Brand Affinity ranks highest Andis at 8.52% . Very Strong. Score DMDB 62.70% | Fanbase 53.41%

Lefty Sm — hip-hop & rap artist from MX.

Juan Carlos Sauceda Vásquez, known as Lefty SM, was a Mexican rap icon born in San Luis Río Colorado, Sonora, Mexico on April 22, 1992. Influenced by artists…

Lefty Sm

Recognizable

Country: MX | Gender: male | Artist ID: 23a7bdfe-c59b-11e8-bafb-549f35141000

Find Artist

Genres

hip-hop & raplatin hip hophip-hop/rapmexican hip hopcontemporary hip hophip hoplatinlatin

Influential: 62.70% Fanbase: 53.41% Trending: 67.35%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Andis • 8.52% • Very Strong

As of 2025-09-09

9,109,070

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.70% | Fanbase 53.41% | Trending 67.35% | CAREER STAGE: MAINSTREAM

Biography

Juan Carlos Sauceda Vásquez, known as Lefty SM, was a Mexican rap icon born in San Luis Río Colorado, Sonora, Mexico on April 22, 1992. Influenced by artists such as 50 Cent, Eminem, and Gorillaz, he began his music career in 2011.

In 2019, Lefty SM released "Avión De Papel" and followed up with "Necesidad" in 2020, a collaboration with Santa Fe Klan that achieved quadruple Platinum status. His notable hits include "Ando al Millón," "Pa’ Andar Risueño," "Díganle," "Encerrado en mi Mundo," and "Volando," the latter earning a Gold certification. His most successful track, "Por Mi México Remix," released shortly before his passing, has become a Mexican pride anthem. Lefty SM collaborated with artists such as Gera MX, McKlopedia, Toser One, Santa Fe Klan, El Komander, and Carin León, showcasing his versatility in both hip hop and regional Mexican music.

Report Date: 2025-09-09

Lefty Sm has momentum with 18-24 & 25-34 audiences—particularly in MEXICO, UNITED STATES, COLOMBIA. A heavily male (76%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 4,600,000 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Andis, Champion, Pioneer signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lefty Sm score 4.44% — Very Strong bucket.

Brand: AndisBrand: ChampionBrand: Pioneer

Followers:9,109,070

Engagements:404,629

Rate:4.4%

Posts:813

Avg Likes:388,184

Avg Comments:2,005

Avg Views:5,683,107

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,109,070 · Engagements 404,629 · Rate 4.4% Posts 813 · Views 5,683,107 · Avg Likes 388,184 · Avg Comments 2,005 · Avg Views 5,683,107	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 28% 13-17: 7% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (28%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	MEXICO (69%) UNITED STATES (11%) COLOMBIA (3%) ECUADOR (2%) PERU (2%)	Top regions: MEXICO (69%), UNITED STATES (11%), COLOMBIA (3%)
Platform Engagement	Instagram: 28,674 avg likes/post · Tiktok: 4,600,000 avg views/post · Youtube: 1,083,107 avg views/post	Best reach: Tiktok 4,600,000 avg views; best engagement: Tiktok 292,650 avg likes

Top Brand Affinities

Andis

Score: 8.52

Champion

Score: 7.09

Pioneer

Score: 6.32

Hurley

Score: 5.22

Marc Jacobs

Score: 4.76

Colgate

Score: 4.75

Burger King

Score: 4.54

FedEx

Score: 4.33

Nickelodeon

Score: 3.84

Spotify Music

Score: 3.68

Timberland

Score: 3.63

Tiffany

Score: 3.50

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Andis		8.52
Champion		7.09
Pioneer		6.32
Hurley		5.22
Marc Jacobs		4.76
Colgate		4.75
Burger King		4.54
FedEx		4.33
Nickelodeon		3.84
Spotify Music		3.68
Timberland		3.63
Tiffany		3.50
Barber Shop Connect		3.25
Versace		3.14
Los Angeles Lakers		3.14
Paramount Pictures		3.11
Mitsubishi		3.02
Garnier		2.93
VidaSana		2.84
Hot Wheels		2.78
Cafecito		2.76
Budweiser		2.62
Michael Kors		2.44
Costco		2.40
Scion		2.37
Gymshark		2.36
Cadillac		2.34
Victoria's Secret		2.33
McLaren		2.31
Pepsi		2.29
Pixar		2.28
Fenty beauty		2.27
Forever 21		2.22
Xbox		2.17
Dodge		2.15
Vans		2.14
Fiat		2.08
Ubisoft		2.07
Coachella		2.06
shein		2.04
Oakley		2.01
Universal		1.95
Bershka		1.94
UFC		1.94
SheInside		1.92
Warner Bros		1.87
SoundCloud		1.79
Converse		1.78
Rolex		1.76
Beats Electronics		1.75