Leftfield

Leftfield — hip-hop & rap artist from GB.

Leftfield, founded in 1988 by Neil Barnes and Paul Daley, rose to prominence as innovative pioneers in dance music with acclaimed albums like Leftism and…

Influence: 59.07% Fanbase: 42.48% Trending: 67.36% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 135.25% • Very Strong

As of 2025-09-09

73,383

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:45:53 UTC

Genres

hip-hop & raptrip hopelectronicelectronicdowntempodanceelectronicabig beatclassic progressive houseother electronic music

Biography

Leftfield, founded in 1988 by Neil Barnes and Paul Daley, rose to prominence as innovative pioneers in dance music with acclaimed albums like Leftism and Rhythm & Stealth. Following a hiatus, the group returned in 2010 under Barnes' sole leadership, releasing Alternative Light Source in 2015 to critical acclaim and collaborating with artists like Jason Williamson and Tunde Adebimpe. Their 2022 album, This Is What We Do, received rave reviews for its explosive energy, contemporary relevance, and masterful dancefloor compositions, cementing Leftfield's legacy as boundary-pushing musical visionaries.

Top Brand Affinities

Report Date: 2025-09-09

Leftfield performs best with fans in the 25-34 range, concentrated in UNITED KINGDOM, UNITED STATES, AUSTRALIA. Audience composition is heavily male (81%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 1,304 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Mixcloud, MOOG, Ableton, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Leftfield is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Leftfield score 1.04% — Moderate bucket.

Brand: MixcloudBrand: MOOGBrand: Ableton

Followers:73,383

Engagements:764

Rate:1.0%

Posts:481

Avg Likes:752

Avg Comments:33

Avg Views:2,548

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 73,383 · Engagements 764 · Rate 1.0% Posts 481 · Views 2,548 · Avg Likes 752 · Avg Comments 33 · Avg Views 2,548	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 35-44: 30% 18-24: 17% 45-64: 14%	Largest: 25-34 (37%); next: 35-44 (30%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED KINGDOM (23%) UNITED STATES (12%) AUSTRALIA (5%) SPAIN (4%) ITALY (4%)	Top regions: UNITED KINGDOM (23%), UNITED STATES (12%), AUSTRALIA (5%)
Platform Engagement	Instagram: 713 avg likes/post · Tiktok: 1,304 avg views/post · Youtube: 1,244 avg views/post	Best reach: Tiktok 1,304 avg views; best engagement: Instagram 713 avg likes

Top Brand Affinities

Mixcloud

Score: 135.25

MOOG

Score: 106.40

Ableton

Score: 57.79

Pioneer

Score: 51.05

Akai

Score: 38.30

Trancefamily

Score: 25.79

Waitrose

Score: 18.67

SoundCloud

Score: 15.75

Tate Modern

Score: 14.91

Sennheiser

Score: 13.82

Vauxhall

Score: 13.37

Sainsbury's

Score: 13.36

Brand	Category	Score
Mixcloud		135.25
MOOG		106.40
Ableton		57.79
Pioneer		51.05
Akai		38.30
Trancefamily		25.79
Waitrose		18.67
SoundCloud		15.75
Tate Modern		14.91
Sennheiser		13.82
Vauxhall		13.37
Sainsbury's		13.36
Peroni		12.39
Fred Perry		12.06
British Airways		10.55
Marks & Spencer		10.47
Amazon Music		10.45
Vivienne Westwood		10.43
Stone Island		10.42
Pro Tools		10.29
Beats Electronics		9.26
Barbour		8.45
Paul Smith		8.02
Warner Bros		7.96
Carlsberg		7.72
Guinness		7.18
Atmos		7.08
DeLorean Motor Company		7.08
Rapha		6.72
Kickstarter		6.55
BBC		6.54
Spotify Music		6.29
Columbia Pictures		6.24
Clarks		5.99
Selfridges		5.98
Ryanair		5.91
ALDI		5.79
Sega		5.75
Pilsner Urquell		5.53
Tomorrowland		5.52
Garnier		5.35
Stüssy		4.80
Aston Martin		4.70
Matrix		4.54
Haribo		4.19
MTV		3.70
Holden		3.64
Leica		3.52
Tesco		3.35
Harrods		3.24