Leela James
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-15
810,811
Social Media Followers
As of 2025-09-15
00:00:00
Hours Airplay
2025-12-07 08:02:45 UTC
Genres
Biography
Born Alechia Janeice Campbell, Leela James made her mark in the music industry by lending her vocals to various rap recordings in the '90s before transitioning to a solo career. With a string of successful releases on different labels such as Warner Bros., Stax, and Shanachie, James has garnered critical acclaim and commercial success. From her early collaborations with artists like The Roots and Kanye West to her recent chart-topping hits like "Complicated," James continues to captivate audiences with her soulful voice and timeless sound.
Leela James stands out with 25-34 & 35-44 audiences across UNITED STATES, BRAZIL, NIGERIA. The profile is heavily female (75%), and content lands hardest on Youtube, where posts average 211,854 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with WNBA, Kinky-Curly, Mixcloud, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Leela James a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 810,811 · Engagements 13,424 · Rate 1.7% Posts 489 · Views 230,604 · Avg Likes 12,816 · Avg Comments 497 · Avg Views 230,604 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 35-44: 23% 18-24: 22% 45-64: 9% |
Largest: 25-34 (43%); next: 35-44 (23%) |
| Gender Split |
Female: 75% Male: 25% Non-binary/Other: 0% |
Skews female (75%) |
| Top Countries |
UNITED STATES (70%) BRAZIL (4%) NIGERIA (3%) SOUTH AFRICA (2%) JAMAICA (2%) |
Top regions: UNITED STATES (70%), BRAZIL (4%), NIGERIA (3%) |
| Platform Engagement | Instagram: 4,723 avg likes/post · Tiktok: 18,750 avg views/post · Youtube: 211,854 avg views/post | Best reach: Youtube 211,854 avg views; best engagement: Youtube 5,450 avg likes |
Top Brand Affinities
WNBA
Kinky-Curly
Mixcloud
Amazon Music
Benihana
Delta
CNN
Publix
FedEx
iHeartRadio Music Awards
Hennessy
NBC
| Brand | Category | Score |
|---|---|---|
| WNBA | 32.22 | |
| Kinky-Curly | 20.46 | |
| Mixcloud | 13.26 | |
| Amazon Music | 9.86 | |
| Benihana | 9.29 | |
| Delta | 8.06 | |
| CNN | 7.91 | |
| Publix | 7.62 | |
| FedEx | 7.43 | |
| iHeartRadio Music Awards | 6.98 | |
| Hennessy | 6.75 | |
| NBC | 6.66 | |
| Verizon | 6.44 | |
| ESPN | 6.41 | |
| Walgreens | 6.13 | |
| Macy's | 6.05 | |
| FashionNova | 5.15 | |
| Walmart | 5.09 | |
| Steve Madden | 5.05 | |
| Fenty beauty | 4.95 | |
| Coach | 4.93 | |
| Chick-fil-A | 4.93 | |
| Kroger | 4.80 | |
| Margaritaville | 4.35 | |
| NFL | 4.24 | |
| MTV | 4.10 | |
| Target | 4.02 | |
| Los Angeles Lakers | 3.98 | |
| Philips | 3.91 | |
| Bethesda Softworks | 3.55 | |
| NBA | 3.53 | |
| TOM FORD | 3.52 | |
| Tiffany & Co | 3.48 | |
| shein | 3.24 | |
| Timberland | 3.24 | |
| Uber | 3.12 | |
| Paramount Pictures | 2.94 | |
| Spotify Music | 2.85 | |
| SheInside | 2.84 | |
| Paypal | 2.80 | |
| Amazon | 2.78 | |
| Christian Louboutin | 2.63 | |
| Busch | 2.61 | |
| Cadillac | 2.53 | |
| Chipotle Mexican Grill | 2.40 | |
| SoundCloud | 2.38 | |
| Pandora | 2.36 | |
| Polo Ralph Lauren | 2.27 | |
| Sneakerhead | 2.27 | |
| ASOS | 2.21 |
Official Profiles
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LoginArtist: Leela James
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-28 04:00 UTC | Leela James, Will Downing, Avery*Sunshine | Fox Theatre Atlanta | Atlanta, United States | |
| 2025-12-29 03:00 UTC | Leela James | KeyBank State Theatre | Cleveland, United States | |
| 2026-01-14 03:30 UTC | Leela James | PAARD | The Hague, Netherlands | |
| 2026-01-16 03:00 UTC | Leela James | Melkweg | Amsterdam, Netherlands | |
| 2026-01-17 02:00 UTC | Leela James | Cadogan Hall | London, United Kingdom | |
| 2026-02-02 00:00 UTC | Rise and Rhythm Cruise 2026 | Norwegian Jewel | Tampa, United States | — |
| 2026-02-08 04:00 UTC | Chrisette Michele, Leela James, Kevin Ross, Steve Brown | Jacksonville Center for the Performing Arts | Jacksonville, United States |
