LeeHi Brand Affinity ranks highest GENTLE MONSTER at 13.23% . Very Strong. Score DMDB 62.20% | Fanbase 58.17%

LeeHi — pop artist from KR.

LEE HI is an R&B and Soul artist known for her distinctive voice since her debut in 2012. With a discography that includes albums like [1,2,3,4], [First Love],…

LeeHi

Recognizable

Country: KR | Gender: female | Artist ID: 4b5e035e-395e-48db-86f5-e23b5306d191

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Genres

popk-popkorean popk-pop balladpopasian popr&b, funk & soulkorean r&brnb

Influential: 62.20% Fanbase: 58.17% Trending: 64.22%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 13.23% • Very Strong

As of 2025-09-09

6,656,787

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.20% | Fanbase 58.17% | Trending 64.22% | CAREER STAGE: MAINSTREAM

Biography

LEE HI is an R&B and Soul artist known for her distinctive voice since her debut in 2012. With a discography that includes albums like [1,2,3,4], [First Love], [SEOULITE], and [24˚C], she has showcased a diverse range of musical talents across various genres.

In 2020, LEE HI embarked on a new phase of her music career by signing with the prominent Hip-hop and R&B label AOMG in Korea. She marked this transition by releasing the single "HOLO."

Report Date: 2025-09-09

LeeHi speaks to 18-24 & 25-34 audiences with measurable traction in INDONESIA, UNITED STATES, PHILIPPINES. Composition is heavily female (78%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (1,021,550 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near GENTLE MONSTER, Style Nanda, Innisfree, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist LeeHi score 3.72% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: Style NandaBrand: Innisfree

Followers:6,656,787

Engagements:247,324

Rate:3.7%

Posts:117

Avg Likes:243,527

Avg Comments:2,083

Avg Views:1,368,940

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,656,787 · Engagements 247,324 · Rate 3.7% Posts 117 · Views 1,368,940 · Avg Likes 243,527 · Avg Comments 2,083 · Avg Views 1,368,940	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 20% 13-17: 12% 35-44: 2%	Largest: 18-24 (66%); next: 25-34 (20%)
Gender Split	Female: 78% Male: 22% Non-binary/Other: 0%	Skews female (78%)
Top Countries	INDONESIA (15%) UNITED STATES (10%) PHILIPPINES (10%) SOUTH KOREA (9%) VIETNAM (6%)	Top regions: INDONESIA (15%), UNITED STATES (10%), PHILIPPINES (10%)
Platform Engagement	Instagram: 155,208 avg likes/post · Tiktok: 1,021,550 avg views/post · Youtube: 347,390 avg views/post	Best reach: Tiktok 1,021,550 avg views; best engagement: Instagram 155,208 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 13.23

Style Nanda

Score: 10.57

Innisfree

Score: 6.75

Kiehls

Score: 6.13

Tiffany

Score: 5.06

Shake Shack

Score: 4.49

Summit Entertainment

Score: 3.32

Stüssy

Score: 3.27

Jollibee

Score: 3.24

Tiffany & Co

Score: 2.52

UNIQLO

Score: 2.15

Dr. Martens

Score: 2.09

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		13.23
Style Nanda		10.57
Innisfree		6.75
Kiehls		6.13
Tiffany		5.06
Shake Shack		4.49
Summit Entertainment		3.32
Stüssy		3.27
Jollibee		3.24
Tiffany & Co		2.52
UNIQLO		2.15
Dr. Martens		2.09
Bershka		1.97
Polaroid		1.95
Snoopy And The Peanuts Gang		1.91
Petronas		1.85
Pokemon Go		1.72
Fujifilm		1.70
KFC		1.70
Starbucks		1.63
KitKat		1.52
H&M		1.48
OREO		1.46
Chanel		1.42
Christian Dior		1.41
Supreme		1.40
Universal		1.37
Converse		1.33
Maybelline		1.32
BBC		1.31
Burberry		1.30
Forever 21		1.26
Vans		1.20
Costco		1.19
Coachella		1.17
Levi's		1.17
IKEA		1.15
New Balance		1.13
Hyundai		1.10
Puma		1.10
Adobe		1.08
shein		1.08
McDonald's		1.06
Snapseed		1.04
Pokemon		1.01
Walt Disney		0.98
Yves Saint Laurent		0.94
SheInside		0.93
Zara		0.89
Gucci		0.88