Lee "Scratch" Perry

Lee "Scratch" Perry

Country: JM | Gender: male

Influence: 58.49% Fanbase: 40.28% Trending: 67.60% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 50.03% • Very Strong

As of 2025-09-10

166,494

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 19:50:45 UTC

Genres

rockrock steadyreggaereggaedubroots reggaeska

Biography

Lee "Scratch" Perry, a seminal figure in reggae music, was renowned for his innovative recording techniques and free-association vocal style that influenced generations of musicians across various genres. Beginning his career in the '60s, Perry played a pivotal role in shaping Jamaican music's transition to reggae, producing influential works by artists like Bob Marley & the Wailers and Junior Murvin. His eccentric personality and unique approach to music production garnered a dedicated following in the U.K. and collaborations with renowned acts like the Clash. Despite personal and professional challenges, Perry remained active in the music scene, continuously releasing new material and collaborating with artists until his passing in 2021.

Born in rural Jamaica in 1936, Perry's early career saw him working with prominent figures in the ska and reggae scenes before establishing his own label, Upsetter. Throughout the '70s, he released a prolific amount of music under various pseudonyms, earning acclaim for instrumental tracks that solidified his reputation as a reggae trailblazer. Perry's later years were marked by collaborations with contemporary artists and reissues of his classic works, showcasing his enduring influence in the music industry. Despite setbacks and personal struggles, Perry's legacy as a boundary-pushing producer and artist remains unparalleled, leaving an indelible mark on reggae and beyond.

Lee "Scratch" Perry Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Lee "Scratch" Perry performs best with fans in the 25-34 range, concentrated in UNITED STATES, FRANCE, BRAZIL. Audience composition is heavily male (83%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 1,733 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Mixcloud, Akai, MOOG, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Lee "Scratch" Perry is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Lee "Scratch" Perry score 0.49%Low bucket.
Brand: MixcloudBrand: AkaiBrand: MOOG
Followers:166,494
Engagements:808
Rate:0.5%
Posts:4,777
Views:1,733
Avg Likes:808
Avg Comments:21
Avg Views:1,733

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 166,494 · Engagements 808 · Rate 0.5%
Posts 4,777 · Views 1,733 · Avg Likes 808 · Avg Comments 21 · Avg Views 1,733
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
18-24: 26%
35-44: 20%
45-64: 10%
Largest: 25-34 (41%); next: 18-24 (26%)
Gender Split Female: 17%
Male: 83%
Non-binary/Other: 0%
Skews male (83%)
Top Countries UNITED STATES (25%)
FRANCE (10%)
BRAZIL (9%)
UNITED KINGDOM (8%)
GERMANY (4%)
Top regions: UNITED STATES (25%), FRANCE (10%), BRAZIL (9%)
Platform Engagement Instagram: 761 avg likes/post · Youtube: 1,733 avg views/post Best reach: Youtube 1,733 avg views; best engagement: Instagram 761 avg likes

Top Brand Affinities

Mixcloud
Score: 50.03
Akai
Score: 30.32
MOOG
Score: 25.70
Ableton
Score: 19.55
Pro Tools
Score: 14.10
Fred Perry
Score: 12.93
Amazon Music
Score: 12.01
Clarks
Score: 8.32
Pioneer
Score: 8.05
SoundCloud
Score: 7.93
Beats Electronics
Score: 6.06
Spotify Music
Score: 5.79
Brand Category Score
Mixcloud 50.03
Akai 30.32
MOOG 25.70
Ableton 19.55
Pro Tools 14.10
Fred Perry 12.93
Amazon Music 12.01
Clarks 8.32
Pioneer 8.05
SoundCloud 7.93
Beats Electronics 6.06
Spotify Music 5.79
Stüssy 4.08
Hennessy 3.94
Carhartt 3.73
Dr. Martens 3.63
Kodak 3.37
Leica 3.25
Gatorade 3.09
Lollapalooza 3.06
MTV 2.87
Guinness 2.85
BBC 2.83
Columbia Pictures 2.79
Warner Bros 2.59
Matrix 2.46
Paramount Pictures 2.37
Supreme 2.31
Nickelodeon 2.04
Los Angeles Lakers 2.04
Cadillac 2.01
Polaroid 1.97
Pantone Inc 1.95
The Olympic Games 1.95
musical.ly 1.94
Budweiser 1.93
Sprite 1.87
Fujifilm 1.85
NBA 1.83
Showtime 1.81
Vans 1.80
Tinder 1.77
The North Face 1.71
Tesla Motors 1.63
Paypal 1.62
McLaren 1.62
Versace 1.60
Polo Ralph Lauren 1.60
Heineken 1.57
Pepsi 1.54

Official Profiles

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Artist: Lee "Scratch" Perry

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-16 03:30 UTC Lee "Scratch" Perry, Omar Perry Hare and Hounds Birmingham, United Kingdom

Trending Artist