Lee "Scratch" Perry
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
166,494
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 19:50:45 UTC
Genres
Biography
Born in rural Jamaica in 1936, Perry's early career saw him working with prominent figures in the ska and reggae scenes before establishing his own label, Upsetter. Throughout the '70s, he released a prolific amount of music under various pseudonyms, earning acclaim for instrumental tracks that solidified his reputation as a reggae trailblazer. Perry's later years were marked by collaborations with contemporary artists and reissues of his classic works, showcasing his enduring influence in the music industry. Despite setbacks and personal struggles, Perry's legacy as a boundary-pushing producer and artist remains unparalleled, leaving an indelible mark on reggae and beyond.
Lee "Scratch" Perry performs best with fans in the 25-34 range, concentrated in UNITED STATES, FRANCE, BRAZIL. Audience composition is heavily male (83%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 1,733 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Mixcloud, Akai, MOOG, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Lee "Scratch" Perry is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 166,494 · Engagements 808 · Rate 0.5% Posts 4,777 · Views 1,733 · Avg Likes 808 · Avg Comments 21 · Avg Views 1,733 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 26% 35-44: 20% 45-64: 10% |
Largest: 25-34 (41%); next: 18-24 (26%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
UNITED STATES (25%) FRANCE (10%) BRAZIL (9%) UNITED KINGDOM (8%) GERMANY (4%) |
Top regions: UNITED STATES (25%), FRANCE (10%), BRAZIL (9%) |
| Platform Engagement | Instagram: 761 avg likes/post · Youtube: 1,733 avg views/post | Best reach: Youtube 1,733 avg views; best engagement: Instagram 761 avg likes |
Top Brand Affinities
Mixcloud
Akai
MOOG
Ableton
Pro Tools
Fred Perry
Amazon Music
Clarks
Pioneer
SoundCloud
Beats Electronics
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 50.03 | |
| Akai | 30.32 | |
| MOOG | 25.70 | |
| Ableton | 19.55 | |
| Pro Tools | 14.10 | |
| Fred Perry | 12.93 | |
| Amazon Music | 12.01 | |
| Clarks | 8.32 | |
| Pioneer | 8.05 | |
| SoundCloud | 7.93 | |
| Beats Electronics | 6.06 | |
| Spotify Music | 5.79 | |
| Stüssy | 4.08 | |
| Hennessy | 3.94 | |
| Carhartt | 3.73 | |
| Dr. Martens | 3.63 | |
| Kodak | 3.37 | |
| Leica | 3.25 | |
| Gatorade | 3.09 | |
| Lollapalooza | 3.06 | |
| MTV | 2.87 | |
| Guinness | 2.85 | |
| BBC | 2.83 | |
| Columbia Pictures | 2.79 | |
| Warner Bros | 2.59 | |
| Matrix | 2.46 | |
| Paramount Pictures | 2.37 | |
| Supreme | 2.31 | |
| Nickelodeon | 2.04 | |
| Los Angeles Lakers | 2.04 | |
| Cadillac | 2.01 | |
| Polaroid | 1.97 | |
| Pantone Inc | 1.95 | |
| The Olympic Games | 1.95 | |
| musical.ly | 1.94 | |
| Budweiser | 1.93 | |
| Sprite | 1.87 | |
| Fujifilm | 1.85 | |
| NBA | 1.83 | |
| Showtime | 1.81 | |
| Vans | 1.80 | |
| Tinder | 1.77 | |
| The North Face | 1.71 | |
| Tesla Motors | 1.63 | |
| Paypal | 1.62 | |
| McLaren | 1.62 | |
| Versace | 1.60 | |
| Polo Ralph Lauren | 1.60 | |
| Heineken | 1.57 | |
| Pepsi | 1.54 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-16 03:30 UTC | Lee "Scratch" Perry, Omar Perry | Hare and Hounds | Birmingham, United Kingdom |















