Lee Kernaghan

Lee Kernaghan

Country: AU | Gender: male

Influence: 49.38% Fanbase: 32.63% Trending: 57.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 82.27% • Very Strong

As of 2025-09-08

97,637

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:08:22 UTC

Genres

popaustralian popcountrycountryaustralian countrycontemporary countryrockaustralian rock

Biography

Lee Kernaghan, a dominant figure in Australian country music during the '90s, is known for his iconic cowboy hat. Despite being part of the new generation of Australian country artists, Kernaghan and his contemporaries maintain a strong connection to traditional lyrical values, paying homage to those who paved the way for the genre in Australia. Born into a family of country music pioneers, Kernaghan emerged as Australia's top-selling country artist, with numerous successful albums and a deep-rooted commitment to honoring the country music legacy.

Kernaghan's career took off in 1991 when he collaborated with music producer Garth Porter, leading to the release of his acclaimed album "The Outback Club" in 1992. Subsequent albums like "1959," "Hat Town," and "Rules of the Road" continued to celebrate Australian country traditions while incorporating new elements. Over the years, Kernaghan achieved significant success, receiving accolades such as the Order of Australia medal and being named Australian of the Year in 2008. His 2015 album, "Spirit of the Anzacs," inspired by letters from Australian soldiers, became a chart-topping hit, showcasing Kernaghan's enduring influence and creativity in the country music scene.

Lee Kernaghan Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Lee Kernaghan reaches 18-24 & 25-34 audiences concentrated in AUSTRALIA, UNITED STATES, UNITED KINGDOM. The demographic tilt is heavily male (67%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 37,879 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Ariat, Kenworth, Virgin Australia suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Lee Kernaghan score 1.07%Moderate bucket.
Brand: AriatBrand: KenworthBrand: Virgin Australia
Followers:97,637
Engagements:1,048
Rate:1.1%
Posts:1,214
Views:37,879
Avg Likes:1,003
Avg Comments:63
Avg Views:37,879

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 97,637 · Engagements 1,048 · Rate 1.1%
Posts 1,214 · Views 37,879 · Avg Likes 1,003 · Avg Comments 63 · Avg Views 37,879
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 33%
25-34: 29%
45-64: 18%
35-44: 15%
Largest: 18-24 (33%); next: 25-34 (29%)
Gender Split Female: 33%
Male: 67%
Non-binary/Other: 0%
Skews male (67%)
Top Countries AUSTRALIA (73%)
UNITED STATES (9%)
UNITED KINGDOM (2%)
FRANCE (2%)
GERMANY (1%)
Top regions: AUSTRALIA (73%), UNITED STATES (9%), UNITED KINGDOM (2%)
Platform Engagement Instagram: 676 avg likes/post · Youtube: 37,879 avg views/post Best reach: Youtube 37,879 avg views; best engagement: Instagram 676 avg likes

Top Brand Affinities

Ariat
Score: 82.27
Kenworth
Score: 81.29
Virgin Australia
Score: 73.35
Telstra
Score: 58.80
Vegemite
Score: 52.20
Holden
Score: 45.44
Qantas
Score: 38.76
Coles
Score: 37.13
Kmart
Score: 22.83
Stihl
Score: 19.10
Woolworths
Score: 18.27
Massey Ferguson
Score: 15.86
Brand Category Score
Ariat 82.27
Kenworth 81.29
Virgin Australia 73.35
Telstra 58.80
Vegemite 52.20
Holden 45.44
Qantas 38.76
Coles 37.13
Kmart 22.83
Stihl 19.10
Woolworths 18.27
Massey Ferguson 15.86
Afterpay 15.82
Isuzu 15.17
Billabong 10.26
Arbonne 9.56
Sunnies Studios 9.42
Amazon Music 9.09
Sennheiser 8.73
Toyota 7.00
New Line Cinema 6.14
Husqvarna Motorcycles 5.66
Datsun 5.51
Alpinestars 4.57
Jack Daniels 4.13
Emporium 4.12
iHeartRadio Music Awards 4.02
Cadbury 3.96
ABC 3.46
Nissan 3.44
Ford 3.17
BALMAIN 3.12
NBC 3.09
Geocaching 3.07
Harley-Davidson 2.91
Tinder 2.81
Babybump 2.81
Mazda 2.63
Monster Beverage 2.60
Paramount Pictures 2.42
Volvo 2.42
Yamaha 2.36
KTM 2.35
Audi 2.17
Spotify Music 2.09
Mitsubishi Motors 2.06
ASICS 2.04
Boeing 2.01
Bellagio 1.95
Suzuki 1.93

Official Profiles

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Artist: Lee Kernaghan

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Lee Kernaghan today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-27)

Total: 240,565

PLATFORM TOTAL %
Spotify Spotify 239,825 99.69%
Pandora Pandora 740 0.31%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-07 22:00 UTC Lee Kernaghan, Matt Cornell, Tori Darke Longley Hotel Hobart, Australia
2025-12-07 22:00 UTC Lee Kernaghan, Matt Cornell, Tori Darke Longley International Hotel Hobart, Australia
2026-01-23 04:00 UTC Lee Kernaghan Tamworth Regional Entertainment Centre Tamworth Regional Council, Australia
2026-02-07 19:30 UTC Horsham Regfest 2026 Horsham City Oval Horsham, Australia

Trending Artist