Lee Kernaghan
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
97,637
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:08:22 UTC
Genres
Biography
Kernaghan's career took off in 1991 when he collaborated with music producer Garth Porter, leading to the release of his acclaimed album "The Outback Club" in 1992. Subsequent albums like "1959," "Hat Town," and "Rules of the Road" continued to celebrate Australian country traditions while incorporating new elements. Over the years, Kernaghan achieved significant success, receiving accolades such as the Order of Australia medal and being named Australian of the Year in 2008. His 2015 album, "Spirit of the Anzacs," inspired by letters from Australian soldiers, became a chart-topping hit, showcasing Kernaghan's enduring influence and creativity in the country music scene.
Lee Kernaghan reaches 18-24 & 25-34 audiences concentrated in AUSTRALIA, UNITED STATES, UNITED KINGDOM. The demographic tilt is heavily male (67%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 37,879 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Ariat, Kenworth, Virgin Australia suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 97,637 · Engagements 1,048 · Rate 1.1% Posts 1,214 · Views 37,879 · Avg Likes 1,003 · Avg Comments 63 · Avg Views 37,879 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 33% 25-34: 29% 45-64: 18% 35-44: 15% |
Largest: 18-24 (33%); next: 25-34 (29%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
AUSTRALIA (73%) UNITED STATES (9%) UNITED KINGDOM (2%) FRANCE (2%) GERMANY (1%) |
Top regions: AUSTRALIA (73%), UNITED STATES (9%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 676 avg likes/post · Youtube: 37,879 avg views/post | Best reach: Youtube 37,879 avg views; best engagement: Instagram 676 avg likes |
Top Brand Affinities
Ariat
Kenworth
Virgin Australia
Telstra
Vegemite
Holden
Qantas
Coles
Kmart
Stihl
Woolworths
Massey Ferguson
| Brand | Category | Score |
|---|---|---|
| Ariat | 82.27 | |
| Kenworth | 81.29 | |
| Virgin Australia | 73.35 | |
| Telstra | 58.80 | |
| Vegemite | 52.20 | |
| Holden | 45.44 | |
| Qantas | 38.76 | |
| Coles | 37.13 | |
| Kmart | 22.83 | |
| Stihl | 19.10 | |
| Woolworths | 18.27 | |
| Massey Ferguson | 15.86 | |
| Afterpay | 15.82 | |
| Isuzu | 15.17 | |
| Billabong | 10.26 | |
| Arbonne | 9.56 | |
| Sunnies Studios | 9.42 | |
| Amazon Music | 9.09 | |
| Sennheiser | 8.73 | |
| Toyota | 7.00 | |
| New Line Cinema | 6.14 | |
| Husqvarna Motorcycles | 5.66 | |
| Datsun | 5.51 | |
| Alpinestars | 4.57 | |
| Jack Daniels | 4.13 | |
| Emporium | 4.12 | |
| iHeartRadio Music Awards | 4.02 | |
| Cadbury | 3.96 | |
| ABC | 3.46 | |
| Nissan | 3.44 | |
| Ford | 3.17 | |
| BALMAIN | 3.12 | |
| NBC | 3.09 | |
| Geocaching | 3.07 | |
| Harley-Davidson | 2.91 | |
| Tinder | 2.81 | |
| Babybump | 2.81 | |
| Mazda | 2.63 | |
| Monster Beverage | 2.60 | |
| Paramount Pictures | 2.42 | |
| Volvo | 2.42 | |
| Yamaha | 2.36 | |
| KTM | 2.35 | |
| Audi | 2.17 | |
| Spotify Music | 2.09 | |
| Mitsubishi Motors | 2.06 | |
| ASICS | 2.04 | |
| Boeing | 2.01 | |
| Bellagio | 1.95 | |
| Suzuki | 1.93 |
Official Profiles
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LoginArtist: Lee Kernaghan
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Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 240,565
| PLATFORM | TOTAL | % | |
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239,825 | 99.69% |
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740 | 0.31% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-07 22:00 UTC | Lee Kernaghan, Matt Cornell, Tori Darke | Longley Hotel | Hobart, Australia | |
| 2025-12-07 22:00 UTC | Lee Kernaghan, Matt Cornell, Tori Darke | Longley International Hotel | Hobart, Australia | |
| 2026-01-23 04:00 UTC | Lee Kernaghan | Tamworth Regional Entertainment Centre | Tamworth Regional Council, Australia | |
| 2026-02-07 19:30 UTC | Horsham Regfest 2026 | Horsham City Oval | Horsham, Australia | — |















