Lee Foss

Lee Foss — electronic artist from US.

Lee Foss, a Chicago-based DJ and producer, has gained worldwide acclaim for his role in shaping the modern underground house scene. Co-founder of the esteemed…

Influence: 60.97% Fanbase: 48.74% Trending: 67.09% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 73.25% • Very Strong

As of 2025-09-09

147,633

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 08:07:40 UTC

Genres

electronicdeep groove househousedancedeep housedeep disco houseelectronictech house

Biography

Lee Foss, a Chicago-based DJ and producer, has gained worldwide acclaim for his role in shaping the modern underground house scene. Co-founder of the esteemed record labels Hot Creations and Repopulate Mars, he has cultivated a distinct sound influenced by his deep love for house and disco music. Foss's musical journey was forever altered by a fateful trip to Ibiza in 2001, where he met Jamie Jones, with whom he formed the chart-topping duo Hot Natured. In 2008, Foss and Jones established Hot Creations, which has since become a powerhouse in the industry, earning accolades such as Record Label of The Year at the DJ Awards in 2019. Additionally, Foss's Repopulate Mars label has quickly risen to prominence, earning the title of Best Breakthrough Label by DJ Mag in 2018 and hosting stellar events at prestigious venues worldwide.

Foss's visionary approach to music production, coupled with his deep-rooted passion for soul and disco, has attracted top-tier talent to his labels, including Patrick Topping, Richy Ahmed, Solardo, and wAFF. The labels' success has extended beyond the studio, with Repopulate Mars hosting intergalactic events at renowned venues like Space Miami and EGG London, as well as collaborating with industry giants such as Elrow and Insomniac. Through his innovative contributions to the electronic music landscape, Lee Foss continues to push boundaries and shape the future of house and techno music.

Top Brand Affinities

Report Date: 2025-09-09

Lee Foss cuts through with 25-34 & 18-24 audiences and consistency across BRAZIL, UNITED STATES, ECUADOR. A heavily male (81%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 11,833 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, iHeartRaves, Pioneer, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lee Foss score 0.96% — Low bucket.

Brand: MixcloudBrand: iHeartRavesBrand: Pioneer

Followers:147,633

Engagements:1,414

Rate:1.0%

Posts:2,491

Avg Likes:1,355

Avg Comments:74

Avg Views:13,313

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 147,633 · Engagements 1,414 · Rate 1.0% Posts 2,491 · Views 13,313 · Avg Likes 1,355 · Avg Comments 74 · Avg Views 13,313	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 38% 35-44: 13% 13-17: 3%	Largest: 25-34 (44%); next: 18-24 (38%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	BRAZIL (17%) UNITED STATES (14%) ECUADOR (9%) MEXICO (7%) UNITED KINGDOM (7%)	Top regions: BRAZIL (17%), UNITED STATES (14%), ECUADOR (9%)
Platform Engagement	Instagram: 1,005 avg likes/post · Tiktok: 1,480 avg views/post · Youtube: 11,833 avg views/post	Best reach: Youtube 11,833 avg views; best engagement: Instagram 1,005 avg likes

Top Brand Affinities

Mixcloud

Score: 73.25

iHeartRaves

Score: 71.53

Pioneer

Score: 61.23

MOOG

Score: 45.46

Ableton

Score: 40.92

Trancefamily

Score: 23.76

Akai

Score: 18.82

Tomorrowland

Score: 15.87

Sennheiser

Score: 15.76

SoundCloud

Score: 15.54

Coachella

Score: 9.99

Vauxhall

Score: 7.77

Brand	Category	Score
Mixcloud		73.25
iHeartRaves		71.53
Pioneer		61.23
MOOG		45.46
Ableton		40.92
Trancefamily		23.76
Akai		18.82
Tomorrowland		15.87
Sennheiser		15.76
SoundCloud		15.54
Coachella		9.99
Vauxhall		7.77
Amazon Music		7.25
Lollapalooza		6.75
Absolut		6.37
Beats Electronics		6.26
American Airlines		6.12
iHeartRadio Music Awards		5.19
Free People		4.77
Spotify Music		4.68
Summit Entertainment		4.32
Coors		3.85
Budweiser		3.77
Stüssy		3.27
Urban Outfitters		3.26
Campari		3.23
Heineken		3.08
Bacardi		2.98
Carhartt		2.87
Red Bull		2.64
Kodak		2.63
Dolce & Gabbana		2.63
Jack Daniels		2.58
Monster Beverage		2.53
Aperol		2.53
Lululemon Athletica		2.49
GoPro		2.37
FashionNova		2.34
MTV		2.29
Fendi		2.25
Warner Bros		2.13
Paramount Pictures		2.08
Guinness		2.08
Garnier		2.06
Bellagio		2.06
Nickelodeon		2.06
Oakley		2.02
Dr. Martens		2.01
Sunnies Studios		1.90
ASOS		1.85