Lead

Lead — pop artist from GT.

Lead is a Christian music and worship group established in 2015 in Guatemala City by members of Iglesia Casa de Dios. The group, consisting of Carlos Escobar,…

Influence: 50.78% Fanbase: 27.43% Trending: 62.46% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spyker • 166.55% • Very Strong

As of 2025-09-09

511,710

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:58 UTC

Genres

popj-pop boy groupspiritualschristianlatin worshipchristian music

Biography

Lead is a Christian music and worship group established in 2015 in Guatemala City by members of Iglesia Casa de Dios. The group, consisting of Carlos Escobar, Che Alvizuris, Pedro Pablo Quintero, and Rodrigo Villagrán, released their debut album, Amor Palabra Poder, on the ministry's label in December 2016.

Top Brand Affinities

Report Date: 2025-09-09

Lead keeps 18-24 & 25-34 audiences engaged throughout JAPAN, MEXICO, COLOMBIA. The composition is female-leaning (55%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 154,545 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with Spyker, Movistar, Cafecito supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lead score 1.38% — Moderate bucket.

Brand: SpykerBrand: MovistarBrand: Cafecito

Followers:511,710

Engagements:7,041

Rate:1.4%

Posts:984

Avg Likes:6,746

Avg Comments:154

Avg Views:167,095

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 511,710 · Engagements 7,041 · Rate 1.4% Posts 984 · Views 167,095 · Avg Likes 6,746 · Avg Comments 154 · Avg Views 167,095	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 29% 13-17: 7% 35-44: 7%	Largest: 18-24 (56%); next: 25-34 (29%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	JAPAN (91%) MEXICO (16%) COLOMBIA (15%) GUATEMALA (11%) UNITED STATES (9%)	Top regions: JAPAN (91%), MEXICO (16%), COLOMBIA (15%)
Platform Engagement	Instagram: 2,395 avg likes/post · Tiktok: 12,550 avg views/post · Youtube: 154,545 avg views/post	Best reach: Youtube 154,545 avg views; best engagement: Youtube 3,386 avg likes

Top Brand Affinities

Spyker

Score: 166.55

Movistar

Score: 15.07

Cafecito

Score: 13.86

Pro Tools

Score: 8.14

Amazon Music

Score: 7.34

Ableton

Score: 5.65

VidaSana

Score: 4.07

Bershka

Score: 3.12

Spotify Music

Score: 2.96

Pull&Bear

Score: 2.85

Huawei

Score: 1.91

Kodak

Score: 1.82

Brand	Category	Score
Spyker		166.55
Movistar		15.07
Cafecito		13.86
Pro Tools		8.14
Amazon Music		7.34
Ableton		5.65
VidaSana		4.07
Bershka		3.12
Spotify Music		2.96
Pull&Bear		2.85
Huawei		1.91
Kodak		1.82
Nikon		1.70
Sony		1.70
Yamaha		1.63
Adobe		1.47
Forever 21		1.41
Canon		1.40
Beats Electronics		1.39
Pixar		1.34
musical.ly		1.32
shein		1.30
Coca-Cola		1.30
Herbalife		1.27
SheInside		1.12
Pepsi		1.04
Vans		1.02
National Geographic		0.99
Marvel		0.98
GoPro		0.98
Star Wars		0.94
Starbucks		0.93
Snapseed		0.90
Walmart		0.89
SoundCloud		0.89
FIFA		0.88
Red Bull		0.86
Walt Disney		0.86
Zara		0.84
H&M		0.78
Converse		0.74
Lego		0.74
Netflix		0.73
Polaroid		0.72
Universal		0.71
Nintendo		0.71
Volkswagen		0.69
Adidas		0.67
Subaru		0.65
Marvel Entertainment		0.63