Lea Michele
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
8,552,665
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-08 05:36:37 UTC
Genres
Biography
Following her successful Broadway stint, Michele ventured into television with Glee, which propelled her into mainstream stardom. She continued to release music and explore acting opportunities, showcasing her talents across various platforms, including albums like Louder and Places, as well as appearances in films and TV shows like Scream Queens and The Mayor. Michele's diverse career has solidified her status as a multi-talented performer in both the music and entertainment industries.
Lea Michele cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, FRANCE. A heavily female (70%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 649,419 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Glossier, ABC, Free People, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 8,552,665 · Engagements 51,081 · Rate 0.6% Posts 3,297 · Views 649,419 · Avg Likes 50,132 · Avg Comments 1,033 · Avg Views 649,419 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 63% 25-34: 26% 13-17: 8% 35-44: 3% |
Largest: 18-24 (63%); next: 25-34 (26%) |
| Gender Split |
Female: 70% Male: 30% Non-binary/Other: 0% |
Skews female (70%) |
| Top Countries |
UNITED STATES (19%) BRAZIL (18%) FRANCE (6%) MEXICO (4%) SPAIN (4%) |
Top regions: UNITED STATES (19%), BRAZIL (18%), FRANCE (6%) |
| Platform Engagement | Instagram: 32,068 avg likes/post · Youtube: 649,419 avg views/post | Best reach: Youtube 649,419 avg views; best engagement: Instagram 32,068 avg likes |
Top Brand Affinities
Glossier
ABC
Free People
Coach
Verizon
NBC
Margaritaville
OLD NAVY
Kate Spade
Taco Bell
Lollapalooza
Urban Outfitters
| Brand | Category | Score |
|---|---|---|
| Glossier | 7.85 | |
| ABC | 4.80 | |
| Free People | 4.80 | |
| Coach | 4.62 | |
| Verizon | 4.43 | |
| NBC | 4.27 | |
| Margaritaville | 4.14 | |
| OLD NAVY | 4.06 | |
| Kate Spade | 4.01 | |
| Taco Bell | 3.77 | |
| Lollapalooza | 3.74 | |
| Urban Outfitters | 3.27 | |
| Summit Entertainment | 3.17 | |
| MTV | 3.00 | |
| Target | 2.90 | |
| Marc Jacobs | 2.88 | |
| AMC | 2.79 | |
| Garnier | 2.76 | |
| Abercrombie & Fitch | 2.75 | |
| Busch | 2.68 | |
| ASOS | 2.63 | |
| GAP | 2.58 | |
| Showtime | 2.46 | |
| Lululemon Athletica | 2.44 | |
| Universal | 2.42 | |
| Kylie Cosmetics | 2.39 | |
| Dr. Martens | 2.23 | |
| Too Faced Cosmetics | 2.20 | |
| HBO | 2.18 | |
| Forever 21 | 2.18 | |
| CBS Television Studios | 2.17 | |
| Walt Disney | 2.15 | |
| Aperol | 2.13 | |
| Tiffany | 2.12 | |
| Pandora | 2.06 | |
| Polaroid | 2.04 | |
| Sunnies Studios | 1.98 | |
| Chrysler | 1.98 | |
| Levi's | 1.97 | |
| Geocaching | 1.96 | |
| Primark | 1.95 | |
| Cafecito | 1.89 | |
| Victoria's Secret | 1.89 | |
| CBS | 1.86 | |
| Sephora | 1.84 | |
| Dolce & Gabbana | 1.84 | |
| Fenty beauty | 1.84 | |
| Michael Kors | 1.81 | |
| Starbucks | 1.81 | |
| Tinder | 1.80 |
Official Profiles
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LoginArtist: Lea Michele
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















