Lazza Brand Affinity ranks highest Napapijri at 32.96% . Very Strong. Score DMDB 60.30% | Fanbase 50.30%

Lazza — hip-hop & rap artist from IT.

Italian rapper and pianist Jacopo Lazzarini, known professionally as Lazza, was born on August 22, 1994, in Milan. He studied piano and classical music at the…

Lazza

Recognizable

Country: IT | Gender: male | Artist ID: 11e81bcc-dd7c-ebb0-9251-a0369fe50396

Find Artist

Genres

hip-hop & raphip-hop/rapitalian hip hoptrap italianahip hoptrap

Influential: 60.30% Fanbase: 50.30% Trending: 65.30%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Napapijri • 32.96% • Very Strong

As of 2025-09-09

3,935,416

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.30% | Fanbase 50.30% | Trending 65.30% | CAREER STAGE: MAINSTREAM

Biography

Italian rapper and pianist Jacopo Lazzarini, known professionally as Lazza, was born on August 22, 1994, in Milan. He studied piano and classical music at the Conservatory Giuseppe Verdi before transitioning to hip-hop and rap in 2012. Lazza gained recognition with singles like "DDA" and "MOB," leading to the release of his debut studio album Zzala in 2017, which achieved gold status. Collaborations with artists such as Emis Killa and tours further solidified his presence in the Italian music scene.

In 2019, Lazza's second studio album Re Mida reached Number 1 on the Italian Album Charts, showcasing his evolving style and featuring collaborations with notable artists. His mixtape J, released in 2020, received critical and commercial success, with the single "2 Tiri" leading the way. Lazza's third album, Sirio, released in early 2022, topped the Italian Albums chart and featured collaborations with both local and international hip-hop artists, including Tory Lanez and French Montana. The single "Piove" featuring Sfera Ebbasta reached Number 1 in Italy later that year.

Report Date: 2025-09-09

Lazza draws 18-24 & 25-34 audiences and holds attention in ITALY, UNITED STATES, SPAIN. The skew is heavily male (79%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 846,750 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Napapijri, Stone Island, Kappa makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lazza score 7.41% — Very Strong bucket.

Brand: NapapijriBrand: Stone IslandBrand: Kappa

Followers:3,935,416

Engagements:291,642

Rate:7.4%

Posts:209

Avg Likes:287,490

Avg Comments:1,796

Avg Views:942,587

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,935,416 · Engagements 291,642 · Rate 7.4% Posts 209 · Views 942,587 · Avg Likes 287,490 · Avg Comments 1,796 · Avg Views 942,587	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 28% 13-17: 9% 35-44: 7%	Largest: 18-24 (53%); next: 25-34 (28%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	ITALY (89%) UNITED STATES (2%) SPAIN (1%) SWITZERLAND (1%) UNITED KINGDOM (1%)	Top regions: ITALY (89%), UNITED STATES (2%), SPAIN (1%)
Platform Engagement	Instagram: 150,008 avg likes/post · Tiktok: 846,750 avg views/post · Youtube: 95,837 avg views/post	Best reach: Tiktok 846,750 avg views; best engagement: Instagram 150,008 avg likes

Top Brand Affinities

Napapijri

Score: 32.96

Stone Island

Score: 14.07

Kappa

Score: 13.97

Palm Angels

Score: 12.45

Superga

Score: 12.30

Auchan

Score: 11.07

Campari

Score: 10.46

Calzedonia

Score: 10.35

Selfiegram

Score: 8.32

Arezzo

Score: 8.02

Emporio Armani

Score: 7.27

Alfa Romeo

Score: 7.22

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Napapijri		32.96
Stone Island		14.07
Kappa		13.97
Palm Angels		12.45
Superga		12.30
Auchan		11.07
Campari		10.46
Calzedonia		10.35
Selfiegram		8.32
Arezzo		8.02
Emporio Armani		7.27
Alfa Romeo		7.22
Dsquared		7.20
Foot Locker		7.11
Pirelli		7.05
Moncler		5.86
Alexander McQueen		5.58
Moët & Chandon		5.58
Pull&Bear		4.75
Stüssy		4.73
Moschino		4.70
Versace		3.98
Carhartt		3.70
Daniel Wellington		3.66
Dolce & Gabbana		3.52
Fendi		3.42
Armani		3.40
Supreme		3.40
Valentino		3.25
The North Face		3.25
Fila		3.13
Bershka		3.04
Beats Electronics		3.02
Rolex		3.02
FIFA		2.99
ASOS		2.91
Gucci		2.90
Polo Ralph Lauren		2.85
Dr. Martens		2.85
Spotify Music		2.84
Stradivarius		2.80
Calvin Klein		2.75
Ducati		2.74
Ray-Ban		2.50
Nike		2.49
Maserati		2.46
Heineken		2.44
Primark		2.35
Ferrari		2.35
Polaroid		2.32