Layup
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
20,603
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:55 UTC
Genres
Biography
Layup reliably reaches 18-24 & 25-34 audiences in UNITED STATES, INDONESIA, INDIA. The base is heavily male (59%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (11,773 avg views per post); Youtube layers on depth and replies. The audience sits near Live Nation, Warby Parker, Amazon Music, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 20,603 · Engagements 228 · Rate 1.1% Posts 75 · Views 11,773 · Avg Likes 219 · Avg Comments 10 · Avg Views 11,773 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 34% 35-44: 12% 45-64: 7% |
Largest: 18-24 (41%); next: 25-34 (34%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED STATES (26%) INDONESIA (10%) INDIA (7%) PHILIPPINES (6%) BRAZIL (5%) |
Top regions: UNITED STATES (26%), INDONESIA (10%), INDIA (7%) |
| Platform Engagement | Instagram: 43 avg likes/post · Youtube: 11,773 avg views/post | Best reach: Youtube 11,773 avg views; best engagement: Youtube 176 avg likes |
Top Brand Affinities
Live Nation
Warby Parker
Amazon Music
Pro Tools
Ableton
Chick-fil-A
Spotify Music
Bud Light
Fallout
SoundCloud
Taco Bell
NORDSTROM
| Brand | Category | Score |
|---|---|---|
| Live Nation | 33.19 | |
| Warby Parker | 23.89 | |
| Amazon Music | 16.70 | |
| Pro Tools | 9.41 | |
| Ableton | 7.02 | |
| Chick-fil-A | 6.57 | |
| Spotify Music | 5.55 | |
| Bud Light | 5.54 | |
| Fallout | 5.49 | |
| SoundCloud | 4.84 | |
| Taco Bell | 4.58 | |
| NORDSTROM | 4.42 | |
| Showtime | 4.22 | |
| ABC | 4.11 | |
| Busch | 3.95 | |
| Beats Electronics | 3.53 | |
| MTV | 3.52 | |
| Urban Outfitters | 3.22 | |
| Monster Beverage | 3.09 | |
| Warner Bros | 3.03 | |
| Carhartt | 2.90 | |
| Target | 2.82 | |
| Vogue | 2.27 | |
| Chrysler | 2.21 | |
| Fujifilm | 2.15 | |
| Lacoste | 2.12 | |
| Red Bull | 2.02 | |
| Guinness | 1.98 | |
| NFL | 1.94 | |
| Bentley | 1.92 | |
| National Geographic | 1.90 | |
| The North Face | 1.88 | |
| HBO | 1.76 | |
| FashionNova | 1.73 | |
| Airbnb | 1.60 | |
| Netflix | 1.58 | |
| Puma | 1.52 | |
| Pandora | 1.52 | |
| Walmart | 1.50 | |
| Amazon | 1.48 | |
| Rolex | 1.46 | |
| musical.ly | 1.45 | |
| Microsoft | 1.39 | |
| Activision Blizzard | 1.39 | |
| Tiffany & Co | 1.35 | |
| Lego | 1.35 | |
| Marvel Entertainment | 1.34 | |
| Nissan | 1.32 | |
| Polaroid | 1.31 | |
| Canon | 1.29 |
Official Profiles
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LoginArtist: Layup
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
