Laya

Laya — r&b, funk & soul artist from US.

LAYA, the versatile artist from Staten Island, embodies boundless creativity in her music, constantly evolving as a singer, songwriter, producer, and visual…

Influence: 51.00% Fanbase: 15.09% Trending: 68.95% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 27.58% • Very Strong

As of 2025-09-09

98,843

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:46:30 UTC

Genres

r&b, funk & soulr&b/soul

Biography

LAYA, the versatile artist from Staten Island, embodies boundless creativity in her music, constantly evolving as a singer, songwriter, producer, and visual artist. Her vibrant yet vulnerable take on R&B and pop reflects a unique perspective on life and love, with a strong desire for innovation. With a background in musical theater and visual art, LAYA's journey has led her to a nostalgic yet forward-looking sound that resonates with fans, as showcased in her breakout hit "Sailor Moon" in 2020.

Her upcoming re-release of the 2019 EP, Um, Hello, and the recent single "Brag" with Fivio Foreign highlight her retrofuturist style, blending '90s-inspired vocals with a contemporary twist. LAYA's dedication to mastering various skills—from music production to visual aesthetics—underscores her auteur status and relentless pursuit of growth. As she continues to push boundaries and conquer new territories in her music career, LAYA remains a force to be reckoned with, shaping her own path towards past, present, and future success.

Top Brand Affinities

Report Date: 2025-09-09

Laya indexes high with fans in the 25-34 range in UNITED STATES, UNITED KINGDOM, CANADA. The skew is female-leaning (53%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 3,763 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Shea Moisture, Nasty Gal, Amazon Music, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Laya when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Laya score 3.81% — Very Strong bucket.

Brand: Shea MoistureBrand: Nasty GalBrand: Amazon Music

Followers:98,843

Engagements:3,763

Rate:3.8%

Posts:228

Avg Likes:3,763

Avg Comments:151

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 98,843 · Engagements 3,763 · Rate 3.8% Posts 228 · Views 0 · Avg Likes 3,763 · Avg Comments 151 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 55% 18-24: 21% 35-44: 18% 45-64: 3%	Largest: 25-34 (55%); next: 18-24 (21%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (82%) UNITED KINGDOM (5%) CANADA (1%) AUSTRALIA (1%) FRANCE (1%)	Top regions: UNITED STATES (82%), UNITED KINGDOM (5%), CANADA (1%)
Platform Engagement	Instagram: 3,763 avg likes/post	best engagement: Instagram 3,763 avg likes

Top Brand Affinities

Shea Moisture

Score: 27.58

Nasty Gal

Score: 18.77

Amazon Music

Score: 18.55

WNBA

Score: 16.32

Akai

Score: 14.65

Pro Tools

Score: 14.29

True Religion

Score: 13.16

SoundCloud

Score: 12.65

Mixcloud

Score: 12.35

iHeartRadio Music Awards

Score: 11.24

Jean Paul Gaultier

Score: 10.57

New Era

Score: 10.49

Brand	Category	Score
Shea Moisture		27.58
Nasty Gal		18.77
Amazon Music		18.55
WNBA		16.32
Akai		14.65
Pro Tools		14.29
True Religion		13.16
SoundCloud		12.65
Mixcloud		12.35
iHeartRadio Music Awards		11.24
Jean Paul Gaultier		10.57
New Era		10.49
Alexander Wang		10.04
Marni		9.98
Ableton		9.73
MTV		8.77
Maison Margiela		8.71
MISSGUIDED		8.57
Fenty beauty		8.42
Steve Madden		8.37
Hennessy		8.36
T.J. Maxx		7.99
Houston Livestock Show and Rodeo		7.89
Urban Outfitters		7.85
Beats Electronics		7.83
Vivienne Westwood		7.65
FashionNova		7.55
ULTA Beauty		7.43
Barbie		7.32
NORDSTROM		7.28
Champion		6.97
ASOS		6.83
Marshalls		6.77
Coach		6.75
Spotify Music		6.64
Macy's		6.60
JACQUEMUS		6.44
OLD NAVY		6.21
Pioneer		5.93
ESPN		5.84
boohoo		5.75
Stüssy		5.63
Coachella		5.32
Kodak		5.28
Verizon		4.98
Supreme		4.90
BH Cosmetics		4.90
Loewe		4.77
Timberland		4.74
Dr. Martens		4.61