LAY Brand Affinity ranks highest TONY MOLY at 9.99% . Very Strong. Score DMDB 63.19% | Fanbase 59.21%

LAY — pop artist from CN.

Lay Zhang, a Chinese singer/songwriter, dancer, author, and actor, gained prominence in the early 2010s as a member of the K-pop group EXO. Born Yixing Zhang…

LAY

Recognizable

Country: CN | Gender: male | Artist ID: 11e81bc2-e553-3f38-9404-a0369fe50396

Find Artist

Genres

popk-popchinese idol pop

Influential: 63.19% Fanbase: 59.21% Trending: 65.19%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

TONY MOLY • 9.99% • Very Strong

As of 2025-09-09

17,224,161

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.19% | Fanbase 59.21% | Trending 65.19% | CAREER STAGE: MAINSTREAM

Biography

Lay Zhang, a Chinese singer/songwriter, dancer, author, and actor, gained prominence in the early 2010s as a member of the K-pop group EXO. Born Yixing Zhang in Changsha, Hunan Province, Lay began his career in entertainment as a child actor, later joining EXO in 2012 as one of the 12 founding members. He found success with the group, particularly in Korea, China, and the U.S., before branching out with solo projects.

In addition to his work with EXO, Lay pursued solo endeavors, releasing successful albums and EPs in both Mandarin and English. He also ventured into acting, appearing in feature films and reality television shows. Lay's music, blending K-pop, hip-hop, and electronic elements, garnered international acclaim, with his releases consistently charting in various countries, including the U.S. His versatility as a performer and artist has solidified his presence in both the Asian and Western music markets.

Report Date: 2025-09-09

LAY commands interest from 18-24 & 25-34 audiences in INDONESIA, CHINA, UNITED STATES. With a heavily female (79%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (378,850 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with TONY MOLY, Style Nanda, Innisfree points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist LAY score 2.21% — Strong bucket.

Brand: TONY MOLYBrand: Style NandaBrand: Innisfree

Followers:17,224,161

Engagements:381,351

Rate:2.2%

Posts:754

Avg Likes:377,525

Avg Comments:3,858

Avg Views:523,400

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,224,161 · Engagements 381,351 · Rate 2.2% Posts 754 · Views 523,400 · Avg Likes 377,525 · Avg Comments 3,858 · Avg Views 523,400	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 20% 13-17: 13% 35-44: 2%	Largest: 18-24 (64%); next: 25-34 (20%)
Gender Split	Female: 79% Male: 21% Non-binary/Other: 0%	Skews female (79%)
Top Countries	INDONESIA (21%) CHINA (15%) UNITED STATES (12%) PHILIPPINES (10%) BRAZIL (5%)	Top regions: INDONESIA (21%), CHINA (15%), UNITED STATES (12%)
Platform Engagement	Instagram: 321,031 avg likes/post · Tiktok: 378,850 avg views/post · Youtube: 144,550 avg views/post	Best reach: Tiktok 378,850 avg views; best engagement: Instagram 321,031 avg likes

Top Brand Affinities

TONY MOLY

Score: 9.99

Style Nanda

Score: 9.93

Innisfree

Score: 7.62

Jollibee

Score: 5.72

iHeartRadio Music Awards

Score: 5.62

Tiffany

Score: 4.80

Valentino

Score: 4.60

Movistar

Score: 4.33

Tiffany & Co

Score: 2.62

UNIQLO

Score: 2.07

Polaroid

Score: 2.06

Snoopy And The Peanuts Gang

Score: 2.05

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Top Brand Affinities

Brand	Category	Score
TONY MOLY		9.99
Style Nanda		9.93
Innisfree		7.62
Jollibee		5.72
iHeartRadio Music Awards		5.62
Tiffany		4.80
Valentino		4.60
Movistar		4.33
Tiffany & Co		2.62
UNIQLO		2.07
Polaroid		2.06
Snoopy And The Peanuts Gang		2.05
Oriflame		1.92
League of Legends		1.81
Universal		1.72
GIVENCHY		1.62
Huawei		1.61
KFC		1.35
Lush		1.29
The Olympic Games		1.28
Starbucks		1.26
Yves Saint Laurent		1.26
Coachella		1.23
New Balance		1.21
Burberry		1.20
Guess		1.12
CBS		1.09
Converse		1.09
IKEA		1.07
Samsung Group		1.00
Vogue		0.99
Pokemon Go		0.99
Beats Electronics		0.95
Maybelline		0.93
Walt Disney		0.93
Activision Blizzard		0.89
Pandora		0.87
Vans		0.83
Chanel		0.83
Gucci		0.80
musical.ly		0.79
MAC Cosmetics		0.75
H&M		0.69
Lego		0.67
Pokemon		0.66
Marvel Entertainment		0.65
Marvel		0.60
Spotify Music		0.60
McDonald's		0.58
NBA		0.57