Laxx
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
66,541
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:59:52 UTC
Genres
Biography
Laxx cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, MEXICO, ARGENTINA. A heavily male (89%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 2,049 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Phase One, iHeartRaves, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 66,541 · Engagements 521 · Rate 0.8% Posts 1,655 · Views 2,049 · Avg Likes 511 · Avg Comments 27 · Avg Views 2,049 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 27% 13-17: 7% 35-44: 3% |
Largest: 18-24 (61%); next: 25-34 (27%) |
| Gender Split |
Female: 11% Male: 89% Non-binary/Other: 0% |
Skews male (89%) |
| Top Countries |
UNITED STATES (17%) MEXICO (14%) ARGENTINA (6%) UNITED KINGDOM (4%) BRAZIL (4%) |
Top regions: UNITED STATES (17%), MEXICO (14%), ARGENTINA (6%) |
| Platform Engagement | Instagram: 372 avg likes/post · Youtube: 2,049 avg views/post | Best reach: Youtube 2,049 avg views; best engagement: Instagram 372 avg likes |
Top Brand Affinities
Phase One
iHeartRaves
Ableton
Pioneer
Trancefamily
Mixcloud
Launchpad
SoundCloud
Akai
Tomorrowland
Pro Tools
Beats Electronics
| Brand | Category | Score |
|---|---|---|
| Phase One | 201.61 | |
| iHeartRaves | 110.23 | |
| Ableton | 62.32 | |
| Pioneer | 43.97 | |
| Trancefamily | 36.73 | |
| Mixcloud | 34.96 | |
| Launchpad | 30.60 | |
| SoundCloud | 23.39 | |
| Akai | 22.01 | |
| Tomorrowland | 18.15 | |
| Pro Tools | 11.65 | |
| Beats Electronics | 9.79 | |
| Sennheiser | 9.33 | |
| Amazon Music | 8.00 | |
| Vapelyfe | 7.12 | |
| Coachella | 5.84 | |
| RAZER | 5.74 | |
| Bud Light | 5.56 | |
| Lollapalooza | 5.33 | |
| Spotify Music | 5.26 | |
| Monster Beverage | 4.37 | |
| Nvidia | 4.34 | |
| Grand Theft Auto | 4.30 | |
| Need for Speed | 4.28 | |
| Fallout | 4.01 | |
| Coors | 3.77 | |
| MTV | 3.66 | |
| Mortal Kombat | 3.66 | |
| ASUS | 3.47 | |
| Comedy Central | 3.40 | |
| Acura | 3.38 | |
| Stüssy | 2.72 | |
| Call of Duty | 2.71 | |
| Red Bull | 2.63 | |
| NHL | 2.55 | |
| Pokemon Go | 2.55 | |
| Nickelodeon | 2.45 | |
| Matrix | 2.45 | |
| Mulberry | 2.38 | |
| Ubisoft | 2.36 | |
| Chrysler | 2.35 | |
| League of Legends | 2.34 | |
| Paramount Pictures | 2.34 | |
| Supreme | 2.34 | |
| Vans | 2.27 | |
| Adobe | 2.23 | |
| Budweiser | 2.19 | |
| Nintendo | 2.17 | |
| Jack Daniels | 2.12 | |
| Subaru | 2.09 |
Official Profiles
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LoginArtist: Laxx
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
