Laxcity

Laxcity

Country: ZM | Gender: male

Influence: 50.83% Fanbase: 22.66% Trending: 64.92% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 115.69% • Very Strong

As of 2025-09-09

21,949

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:04:37 UTC

Genres

electronicelectronicfuture bassvapor twitch

Biography

Laxcity, aka Joshua Mbewe, is a Sheffield-based artist hailing from Zambia known for creating immersive electronica with emotional depth. His debut LP "Catharsis" in 2018 marked the beginning of his blend of high-octane electronica and ambient cinematic scores, followed by EPs "Purity" and "Disconnect."

In 2021, Laxcity released a mixtape capturing his signature sound, collaborated with Moore Kismet, played at Porter Robinson's "Secret Sky," and toured with DROELOE. His latest project, "kinder opposites," draws inspiration from the bass music scene in Bristol and promises to be his most energetic release yet.

Laxcity Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Laxcity indexes high with fans in the 18-24 range in UNITED STATES, UNITED KINGDOM, CANADA. The skew is heavily male (81%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 514 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Ableton, Akai, Launchpad, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Laxcity when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Laxcity score 0.80%Low bucket.
Brand: AbletonBrand: AkaiBrand: Launchpad
Followers:21,949
Engagements:176
Rate:0.8%
Posts:233
Views:514
Avg Likes:173
Avg Comments:12
Avg Views:514

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 21,949 · Engagements 176 · Rate 0.8%
Posts 233 · Views 514 · Avg Likes 173 · Avg Comments 12 · Avg Views 514
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 53%
25-34: 34%
35-44: 6%
13-17: 4%
Largest: 18-24 (53%); next: 25-34 (34%)
Gender Split Female: 19%
Male: 81%
Non-binary/Other: 0%
Skews male (81%)
Top Countries UNITED STATES (37%)
UNITED KINGDOM (8%)
CANADA (5%)
INDONESIA (5%)
INDIA (4%)
Top regions: UNITED STATES (37%), UNITED KINGDOM (8%), CANADA (5%)
Platform Engagement Instagram: 137 avg likes/post · Youtube: 514 avg views/post Best reach: Youtube 514 avg views; best engagement: Instagram 137 avg likes

Top Brand Affinities

Ableton
Score: 115.69
Akai
Score: 47.24
Launchpad
Score: 42.90
SoundCloud
Score: 34.70
MOOG
Score: 34.35
Mixcloud
Score: 27.89
Pro Tools
Score: 27.44
Pioneer
Score: 26.57
Warner Music
Score: 22.12
Amazon Music
Score: 22.08
Beats Electronics
Score: 20.47
Spotify Music
Score: 14.02
Brand Category Score
Ableton 115.69
Akai 47.24
Launchpad 42.90
SoundCloud 34.70
MOOG 34.35
Mixcloud 27.89
Pro Tools 27.44
Pioneer 26.57
Warner Music 22.12
Amazon Music 22.08
Beats Electronics 20.47
Spotify Music 14.02
Blackmagic Design 11.79
Sennheiser 9.52
Tomorrowland 9.52
Coachella 9.30
Atmos 7.99
Lollapalooza 6.61
iHeartRadio Music Awards 5.55
RAZER 4.22
Kodak 3.94
Oculus 3.66
Adobe 3.66
A Game of Tones 3.57
Final Fantasy 3.45
Dr. Martens 3.38
Hennessy 3.37
Carhartt 3.19
Leica 3.16
Urban Outfitters 2.91
Stüssy 2.87
MTV 2.77
Monster Beverage 2.63
Nintendo 2.49
Sony 2.45
Matrix 2.33
League of Legends 2.23
Sneakerhead 2.21
Tinder 2.18
Fujifilm 2.02
Paramount Pictures 2.01
Supreme 1.99
Airbnb 1.99
The North Face 1.98
Polaroid 1.96
ASOS 1.95
Red Bull 1.90
musical.ly 1.84
Pixar 1.82
Showtime 1.79

Official Profiles

Login to view Contact

Login

Artist: Laxcity

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Laxcity today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist