Lawson

Lawson — pop artist from GB.

Lawson, a singer/songwriter with a diverse background, was born in Twenty-Nine Palms, CA, and spent his childhood moving around Louisiana, Nebraska, and…

Influence: 54.76% Fanbase: 39.77% Trending: 62.26% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Jack Wills • 37.51% • Very Strong

As of 2025-09-08

432,673

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:51:08 UTC

Genres

poppost-teen poppopuk pop

Biography

Lawson, a singer/songwriter with a diverse background, was born in Twenty-Nine Palms, CA, and spent his childhood moving around Louisiana, Nebraska, and California. Now based in Los Angeles, he draws inspiration from a range of artists including Lady Gaga, Radiohead, Lana Del Rey, Frank Sinatra, Miley Cyrus, Isaac Dunbar, and Charli XCX. Lawson resides in Los Angeles with his two feline companions, Mercury and Elio.

Top Brand Affinities

Report Date: 2025-09-08

Lawson indexes high with fans in the 18-24 range in UNITED KINGDOM, UNITED STATES, THAILAND. The skew is heavily female (68%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 22,736 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Jack Wills, ITV, River Island, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Lawson when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lawson score 0.44% — Low bucket.

Brand: Jack WillsBrand: ITVBrand: River Island

Followers:432,673

Engagements:1,896

Rate:0.4%

Posts:1,396

Avg Likes:1,848

Avg Comments:88

Avg Views:22,736

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 432,673 · Engagements 1,896 · Rate 0.4% Posts 1,396 · Views 22,736 · Avg Likes 1,848 · Avg Comments 88 · Avg Views 22,736	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 25% 13-17: 8% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (25%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED KINGDOM (14%) UNITED STATES (11%) THAILAND (7%) PHILIPPINES (6%) INDIA (5%)	Top regions: UNITED KINGDOM (14%), UNITED STATES (11%), THAILAND (7%)
Platform Engagement	Instagram: 1,232 avg likes/post · Youtube: 22,736 avg views/post	Best reach: Youtube 22,736 avg views; best engagement: Instagram 1,232 avg likes

Top Brand Affinities

Jack Wills

Score: 37.51

ITV

Score: 21.67

River Island

Score: 14.86

Costa Coffee

Score: 14.85

ASDA

Score: 12.47

All Saints

Score: 11.50

Ted Baker

Score: 11.31

Primark

Score: 9.27

Sainsbury's

Score: 9.26

MISSGUIDED

Score: 8.40

boohoo

Score: 8.35

Selfridges

Score: 8.04

Brand	Category	Score
Jack Wills		37.51
ITV		21.67
River Island		14.86
Costa Coffee		14.85
ASDA		12.47
All Saints		11.50
Ted Baker		11.31
Primark		9.27
Sainsbury's		9.26
MISSGUIDED		8.40
boohoo		8.35
Selfridges		8.04
Cadbury		7.56
Lush		7.11
Topshop		7.09
Marks & Spencer		6.47
Tesco		5.63
Harrods		5.38
T.G.I. Friday's		5.25
ASOS		4.91
Haribo		4.88
Rimmel		4.47
Pandora		4.08
Pizza Hut		3.42
BBC		3.38
Benefit Cosmetics		3.35
Showtime		3.31
Universal		3.28
Guinness		3.25
MTV		3.24
Jollibee		3.21
AMC		3.14
Stradivarius		3.14
Sunnies Studios		3.10
Summit Entertainment		3.07
Lindt		3.06
Urban Decay Cosmetics		3.03
Aperol		2.96
Baileys		2.95
NARS Cosmetics		2.90
Pic Collage		2.90
Pull&Bear		2.88
NBC		2.83
Hollister Co		2.75
Michael Kors		2.74
Lollapalooza		2.73
Polaroid		2.67
Converse		2.61
Urban Outfitters		2.55
Revlon		2.54