Lawrence

Lawrence — pop artist from DE.

Siblings Clyde and Gracie Lawrence, known for their unique musical style influenced by Stevie Wonder, Randy Newman, and Aretha Franklin, formed the soul-pop…

Influence: 59.43% Fanbase: 40.50% Trending: 68.89% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 19.40% • Very Strong

As of 2025-09-08

1,508,943

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:53:20 UTC

Genres

poppopnyc popmainstream popr&b, funk & soulr&b/soulretro soulsoulelectronicdance

Biography

Siblings Clyde and Gracie Lawrence, known for their unique musical style influenced by Stevie Wonder, Randy Newman, and Aretha Franklin, formed the soul-pop band Lawrence with childhood and college friends. Lawrence gained popularity for their high-energy sound featuring tight horns and dynamic vocals. In 2024, they released their fourth studio album, "Family Business," with the lead track "Whatcha Want" breaking into the Top 40 on the US Pop Chart and securing appearances on popular TV shows.

Following the success of "Family Business," Lawrence embarked on their biggest headline tour spanning Europe and North America, including sold-out shows at prestigious venues like Radio City Music Hall and The Forum in London. The band announced The Family Business Tour Part 2, expanding their reach to Australia for the first time and returning to Europe and the UK.

Top Brand Affinities

Report Date: 2025-09-08

Lawrence converts attention from 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, CANADA. Audience shape is heavily male (64%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 31,750 avg views per post, with supportive conversation on Instagram. Shared audience with MOOG, Akg, Akai underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lawrence score 0.69% — Low bucket.

Brand: MOOGBrand: AkgBrand: Akai

Followers:1,508,943

Engagements:10,470

Rate:0.7%

Posts:2,917

Avg Likes:10,243

Avg Comments:115

Avg Views:57,390

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,508,943 · Engagements 10,470 · Rate 0.7% Posts 2,917 · Views 57,390 · Avg Likes 10,243 · Avg Comments 115 · Avg Views 57,390	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 34% 35-44: 11% 45-64: 6%	Largest: 18-24 (44%); next: 25-34 (34%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (49%) UNITED KINGDOM (7%) CANADA (6%) AUSTRALIA (4%) BRAZIL (3%)	Top regions: UNITED STATES (49%), UNITED KINGDOM (7%), CANADA (6%)
Platform Engagement	Instagram: 6,803 avg likes/post · Tiktok: 31,750 avg views/post · Youtube: 25,640 avg views/post	Best reach: Tiktok 31,750 avg views; best engagement: Instagram 6,803 avg likes

Top Brand Affinities

MOOG

Score: 19.40

Akg

Score: 14.80

Akai

Score: 14.52

Pro Tools

Score: 14.09

Ableton

Score: 13.29

Sennheiser

Score: 10.25

Verizon

Score: 7.69

Gillette

Score: 7.61

Spotify Music

Score: 6.51

Coors

Score: 5.76

Margaritaville

Score: 5.66

Busch

Score: 5.61

Brand	Category	Score
MOOG		19.40
Akg		14.80
Akai		14.52
Pro Tools		14.09
Ableton		13.29
Sennheiser		10.25
Verizon		7.69
Gillette		7.61
Spotify Music		6.51
Coors		5.76
Margaritaville		5.66
Busch		5.61
Taco Bell		5.53
NBC		5.47
Lollapalooza		5.37
SoundCloud		5.05
Columbia Pictures		4.95
Paramount Pictures		4.55
Chick-fil-A		4.42
Coachella		4.18
Showtime		3.95
Beats Electronics		3.90
Nickelodeon		3.86
Summit Entertainment		3.85
Chipotle Mexican Grill		3.73
Gatorade		3.71
OLD NAVY		3.70
Tinder		3.59
American Eagle		3.43
Heinz		3.39
Urban Outfitters		3.38
Chrysler		3.30
Kodak		3.24
Target		3.14
Airbnb		3.03
The Olympic Games		3.02
Pixar		2.93
Guinness		2.91
Lululemon Athletica		2.86
Philips		2.65
Polaroid		2.59
Carhartt		2.52
Walmart		2.52
Emporium		2.48
Costco		2.46
Dr. Martens		2.44
NHL		2.39
MTV		2.37
Cadillac		2.23
Snoopy And The Peanuts Gang		2.19