LAVA LA RUE

LAVA LA RUE — r&b, funk & soul artist from GB.

Lavaland, West London is the birthplace of a unique fusion of funkadelic Britpop, influenced by both Jamaican and British musical traditions. This dynamic…

Influence: 53.93% Fanbase: 29.39% Trending: 66.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Panavision • 79.59% • Very Strong

As of 2025-09-08

144,147

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:02:59 UTC

Genres

r&b, funk & soulindie soulalternative r&bindie r&buk contemporary r&bcontemporary r&bhip-hop & rapuk alternative hip hopcontemporary hip hop

Biography

Lavaland, West London is the birthplace of a unique fusion of funkadelic Britpop, influenced by both Jamaican and British musical traditions. This dynamic blend of styles creates a vibrant and eclectic sound that is distinctively rooted in both cultures. The music from this area captures the essence of diversity and creativity, resulting in a fresh and exciting musical experience for listeners.

Top Brand Affinities

Report Date: 2025-09-08

LAVA LA RUE keeps 18-24 & 25-34 audiences engaged throughout UNITED KINGDOM, UNITED STATES, FRANCE. The composition is heavily male (55%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 15,540 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Panavision, Mixcloud, Depop supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist LAVA LA RUE score 1.77% — Moderate bucket.

Brand: PanavisionBrand: MixcloudBrand: Depop

Followers:144,147

Engagements:2,550

Rate:1.8%

Posts:285

Avg Likes:2,504

Avg Comments:65

Avg Views:17,203

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 144,147 · Engagements 2,550 · Rate 1.8% Posts 285 · Views 17,203 · Avg Likes 2,504 · Avg Comments 65 · Avg Views 17,203	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 32% 35-44: 10% 13-17: 6%	Largest: 18-24 (48%); next: 25-34 (32%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED KINGDOM (30%) UNITED STATES (25%) FRANCE (7%) BRAZIL (4%) ITALY (3%)	Top regions: UNITED KINGDOM (30%), UNITED STATES (25%), FRANCE (7%)
Platform Engagement	Instagram: 2,037 avg likes/post · Tiktok: 1,663 avg views/post · Youtube: 15,540 avg views/post	Best reach: Youtube 15,540 avg views; best engagement: Instagram 2,037 avg likes

Top Brand Affinities

Panavision

Score: 79.59

Mixcloud

Score: 35.83

Depop

Score: 25.65

Vivienne Westwood

Score: 15.32

Jean Paul Gaultier

Score: 14.77

Ableton

Score: 13.07

Acne Studios

Score: 12.71

Maison Margiela

Score: 12.45

Selfridges

Score: 12.42

Akai

Score: 11.73

Fred Perry

Score: 11.60

Vauxhall

Score: 10.97

Brand	Category	Score
Panavision		79.59
Mixcloud		35.83
Depop		25.65
Vivienne Westwood		15.32
Jean Paul Gaultier		14.77
Ableton		13.07
Acne Studios		12.71
Maison Margiela		12.45
Selfridges		12.42
Akai		11.73
Fred Perry		11.60
Vauxhall		10.97
SoundCloud		10.77
GENTLE MONSTER		10.74
Tate Modern		9.77
ASOS		9.70
Dr. Martens		9.34
JACQUEMUS		8.47
Marni		8.32
Urban Outfitters		7.79
Stüssy		7.73
Amazon Music		7.50
Glossier		7.08
Miu Miu		6.41
Stone Island		6.23
Carhartt		6.03
Kodak		5.74
Alexander McQueen		5.68
Spotify Music		5.52
Pioneer		5.50
Moncler		5.30
Beats Electronics		5.17
Tesco		5.01
Topshop		4.86
Loewe		4.65
Coachella		4.60
Lollapalooza		4.38
Fenty beauty		4.37
Marc Jacobs		3.95
Vogue		3.77
Balenciaga		3.51
Nokia		3.49
Polaroid		3.45
Hennessy		3.32
Prada		3.29
Burberry		3.19
Versace		3.02
Primark		2.92
Supreme		2.89
Moschino		2.88