Laurie Anderson

Laurie Anderson — pop artist from US.

Laurie Anderson, a prominent avant-garde figure, gained mainstream attention in 1981 with her hit "O Superman." Despite some ventures into rock, Anderson…

Influence: 56.04% Fanbase: 34.53% Trending: 66.80% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 40.71% • Very Strong

As of 2025-09-08

141,247

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:11:12 UTC

Genres

popart popexperimental popbow popindie poppoprockart rockrockelectroniccompositional ambientothersexperimentallaboratorioexperimental vocal

Biography

Laurie Anderson, a prominent avant-garde figure, gained mainstream attention in 1981 with her hit "O Superman." Despite some ventures into rock, Anderson primarily focused on performance art, integrating music, film, visual projections, dance, and spoken language. Born in 1947 in Illinois, she studied violin, later moving to New York for college and launching her public performances in the 1970s, emphasizing the power of words and technology in her work.

Anderson's career continued to evolve through the 1980s and 1990s with albums like "Big Science" and collaborations with artists such as Peter Gabriel. Her projects ranged from concert films to experimental technology-driven works, showcasing her diverse talents. In the 2000s, she released albums like "Life on a String" and "Homeland," and embarked on projects like "Heart of a Dog" and "Landfall" with the Kronos Quartet, solidifying her status as a boundary-pushing artist with a lasting impact on the music and art world.

Top Brand Affinities

Report Date: 2025-09-08

Laurie Anderson converts attention from 25-34 & 35-44 audiences across UNITED STATES, UNITED KINGDOM, ITALY. Audience shape is female-leaning (55%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Instagram at 1,132 avg likes per post, with supportive conversation on Instagram. Shared audience with MOOG, Sotheby's, Tate Modern underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Laurie Anderson score 0.80% — Low bucket.

Brand: MOOGBrand: Sotheby'sBrand: Tate Modern

Followers:141,247

Engagements:1,132

Rate:0.8%

Posts:170

Avg Likes:1,132

Avg Comments:18

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 141,247 · Engagements 1,132 · Rate 0.8% Posts 170 · Views 0 · Avg Likes 1,132 · Avg Comments 18 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 29% 35-44: 29% 45-64: 29% 18-24: 11%	Largest: 25-34 (29%); next: 35-44 (29%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (40%) UNITED KINGDOM (7%) ITALY (5%) GERMANY (4%) BRAZIL (4%)	Top regions: UNITED STATES (40%), UNITED KINGDOM (7%), ITALY (5%)
Platform Engagement	Instagram: 1,132 avg likes/post	best engagement: Instagram 1,132 avg likes

Top Brand Affinities

MOOG

Score: 40.71

Sotheby's

Score: 19.19

Tate Modern

Score: 17.83

Mixcloud

Score: 17.30

Hasselblad

Score: 15.02

Ableton

Score: 12.39

Schwartz's

Score: 10.67

Arduino

Score: 9.15

Kickstarter

Score: 7.73

Pro Tools

Score: 7.36

Vivienne Westwood

Score: 7.22

Leica

Score: 6.69

Brand	Category	Score
MOOG		40.71
Sotheby's		19.19
Tate Modern		17.83
Mixcloud		17.30
Hasselblad		15.02
Ableton		12.39
Schwartz's		10.67
Arduino		9.15
Kickstarter		7.73
Pro Tools		7.36
Vivienne Westwood		7.22
Leica		6.69
Oculus		5.08
Kodak		4.78
Paramount Pictures		4.67
Spotify Music		4.62
Campari		4.50
Polaroid		4.29
Nixon		3.97
Warner Bros		3.74
SoundCloud		3.64
Pixar		3.34
BBC		3.14
Tinder		2.86
Showtime		2.81
Vogue		2.80
Airbnb		2.79
Fujifilm		2.69
Mulberry		2.67
Pantone Inc		2.59
Cartier		2.54
Emporium		2.47
Garnier		2.32
Skoda		2.28
Lollapalooza		2.16
The Olympic Games		2.11
Coachella		2.07
Adobe		2.06
Philips		2.04
Prada		2.02
Amazon		2.00
Hermès		1.98
Tesla Motors		1.85
Yves Saint Laurent		1.80
Balenciaga		1.78
Beats Electronics		1.65
Tiffany & Co		1.63
Paypal		1.59
Aperol		1.59
Guinness		1.58