Lauren Spencer-Smith Brand Affinity ranks highest American Eagle at 5.41% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Lauren Spencer-Smith — pop artist from CA.

Lauren Spencer Smith, a 21-year-old musician, has amassed 4 billion streams with her music. Her debut album "Mirror," released in 2023, received positive…

Lauren Spencer-Smith

Recognizable

Country: CA | Gender: female | Artist ID: c5c60892-77a3-11e9-b785-801844edfa71

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Genres

poppopmainstream pop

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

American Eagle • 5.41% • Very Strong

As of 2025-09-09

11,587,719

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Recognizable

Biography

Lauren Spencer Smith, a 21-year-old musician, has amassed 4 billion streams with her music. Her debut album "Mirror," released in 2023, received positive reviews from various publications and has nearly 900M streams on Spotify. Starting her career by covering popular tracks on social media at age 13, Spencer Smith gained a significant following before releasing her own music.

In 2022, Lauren achieved success with her platinum-certified singles "Fingers Crossed" and "Flowers," and her performance at various high-profile events solidified her rising star status. With a focus on authenticity and personal storytelling, Spencer Smith continues to connect with fans globally through her music.

Report Date: 2025-09-09

Lauren Spencer-Smith draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, CANADA. The skew is heavily female (78%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 190,700 avg views per post, with Instagram sustaining the conversation. Audience adjacency to American Eagle, NBC, boohoo makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lauren Spencer-Smith score 0.49% — Low bucket.

Brand: American EagleBrand: NBCBrand: boohoo

Followers:11,587,719

Engagements:57,342

Rate:0.5%

Posts:2,780

Avg Likes:54,150

Avg Comments:471

Avg Views:234,250

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,587,719 · Engagements 57,342 · Rate 0.5% Posts 2,780 · Views 234,250 · Avg Likes 54,150 · Avg Comments 471 · Avg Views 234,250	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 25% 13-17: 12% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (25%)
Gender Split	Female: 78% Male: 22% Non-binary/Other: 0%	Skews female (78%)
Top Countries	UNITED STATES (40%) UNITED KINGDOM (8%) CANADA (5%) PHILIPPINES (5%) NIGERIA (4%)	Top regions: UNITED STATES (40%), UNITED KINGDOM (8%), CANADA (5%)
Platform Engagement	Instagram: 27,657 avg likes/post · Tiktok: 190,700 avg views/post · Youtube: 43,550 avg views/post	Best reach: Tiktok 190,700 avg views; best engagement: Instagram 27,657 avg likes

Top Brand Affinities

American Eagle

Score: 5.41

NBC

Score: 5.15

boohoo

Score: 4.89

NORDSTROM

Score: 4.78

ABC

Score: 3.96

Pull&Bear

Score: 3.37

Primark

Score: 3.31

Michael Kors

Score: 3.26

Kylie Cosmetics

Score: 2.80

Lululemon Athletica

Score: 2.78

Target

Score: 2.71

CBS Television Studios

Score: 2.60

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Top Brand Affinities

Brand	Category	Score
American Eagle		5.41
NBC		5.15
boohoo		4.89
NORDSTROM		4.78
ABC		3.96
Pull&Bear		3.37
Primark		3.31
Michael Kors		3.26
Kylie Cosmetics		2.80
Lululemon Athletica		2.78
Target		2.71
CBS Television Studios		2.60
shein		2.58
Lollapalooza		2.56
Walmart		2.38
Busch		2.27
Nickelodeon		2.25
FashionNova		2.20
Dr. Martens		2.16
SheInside		2.12
The North Face		2.04
Coachella		1.95
Tinder		1.95
Fenty beauty		1.91
Hollister Co		1.69
Chrysler		1.69
Forever 21		1.68
Budweiser		1.68
Anastasia Beverly Hills		1.66
Spotify Music		1.65
Gymshark		1.64
Walt Disney		1.62
Sephora		1.58
Calvin Klein		1.56
Showtime		1.53
Under Armour		1.53
NYX Cosmetics		1.53
Bershka		1.52
Tarte Cosmetics		1.47
Polaroid		1.43
Oakley		1.40
Bentley		1.39
Pixar		1.37
Costco		1.34
Lush		1.29
Pepsi		1.28
Urban Decay Cosmetics		1.27
WWE		1.27
Universal		1.26
Starbucks		1.24