Lauren Paley

Lauren Paley — hip-hop & rap artist from US.

Known as "The Stairwell Siren," Lauren Paley gained fame for her captivating musical covers performed in her apartment complex's garage stairwell. Following…

Influence: 55.12% Fanbase: 36.23% Trending: 64.57% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sanderson • 8.81% • Very Strong

As of 2025-09-09

15,089,409

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:40:45 UTC

Genres

hip-hop & rapcontemporary hip hopclassical, ensemble & operachoral

Biography

Known as "The Stairwell Siren," Lauren Paley gained fame for her captivating musical covers performed in her apartment complex's garage stairwell. Following the birth of her daughter in the summer of 2022, her content has evolved to showcase a mix of musical singalongs and snapshots of her daily life.

Top Brand Affinities

Report Date: 2025-09-09

Lauren Paley is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, INDIA, PHILIPPINES. The audience is heavily female (58%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (74,200 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Sanderson, ULTA Beauty, Free People points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lauren Paley score 0.08% — Low bucket.

Brand: SandersonBrand: ULTA BeautyBrand: Free People

Followers:15,089,409

Engagements:11,888

Rate:0.1%

Posts:4,511

Avg Likes:11,388

Avg Comments:207

Avg Views:105,339

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,089,409 · Engagements 11,888 · Rate 0.1% Posts 4,511 · Views 105,339 · Avg Likes 11,388 · Avg Comments 207 · Avg Views 105,339	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 28% 13-17: 9% 35-44: 8%	Largest: 18-24 (53%); next: 25-34 (28%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (34%) INDIA (8%) PHILIPPINES (6%) UNITED KINGDOM (4%) AUSTRALIA (3%)	Top regions: UNITED STATES (34%), INDIA (8%), PHILIPPINES (6%)
Platform Engagement	Instagram: 4,858 avg likes/post · Tiktok: 74,200 avg views/post · Youtube: 31,139 avg views/post	Best reach: Tiktok 74,200 avg views; best engagement: Tiktok 5,113 avg likes

Top Brand Affinities

Sanderson

Score: 8.81

ULTA Beauty

Score: 7.76

Free People

Score: 6.86

MamaBear

Score: 6.26

OLD NAVY

Score: 5.82

Anthropologie

Score: 5.41

Target

Score: 5.37

NORDSTROM

Score: 5.34

Benefit Cosmetics

Score: 5.22

Chick-fil-A

Score: 4.89

Showtime

Score: 4.56

Coach

Score: 4.50

Brand	Category	Score
Sanderson		8.81
ULTA Beauty		7.76
Free People		6.86
MamaBear		6.26
OLD NAVY		5.82
Anthropologie		5.41
Target		5.37
NORDSTROM		5.34
Benefit Cosmetics		5.22
Chick-fil-A		4.89
Showtime		4.56
Coach		4.50
Steve Madden		4.41
Lululemon Athletica		4.35
HomeGoods		4.34
Smashbox		4.27
Kate Spade		4.27
NBC		4.26
NARS Cosmetics		4.14
Urban Decay Cosmetics		4.05
Too Faced Cosmetics		3.92
Tarte Cosmetics		3.79
Sephora		3.67
Taco Bell		3.63
Oculus		3.53
Anastasia Beverly Hills		3.22
Walmart		3.20
Fenty beauty		3.20
PetSmart		3.09
NYX Cosmetics		3.07
Babybump		2.98
Busch		2.96
Universal		2.91
Sunnies Studios		2.87
Abercrombie & Fitch		2.78
ASOS		2.67
Urban Outfitters		2.64
Primark		2.60
Star Wars		2.50
Lush		2.49
Kylie Cosmetics		2.46
Tinder		2.45
Forever 21		2.39
Pixar		2.38
Dr. Martens		2.35
Maybelline		2.27
Activision Blizzard		2.27
Tiffany		2.23
Pokemon Go		2.23
Victoria's Secret		2.21