Lauren Mayberry

Lauren Mayberry — country artist from GB.

Lauren Mayberry is a Scottish singer, songwriter, and musician best known as the lead vocalist of the synth-pop band Chvrches. With her ethereal vocals and…

Influence: 47.81% Fanbase: 17.15% Trending: 63.13% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 20.43% • Very Strong

As of 2025-09-09

327,038

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:24 UTC

Genres

countrycountryalternativealternativechildren's musicchildren's music

Biography

Lauren Mayberry is a Scottish singer, songwriter, and musician best known as the lead vocalist of the synth-pop band Chvrches. With her ethereal vocals and introspective lyrics, Mayberry has captivated audiences worldwide. Her distinct voice and charismatic stage presence have helped Chvrches rise to prominence in the indie music scene since their formation in 2011. Mayberry's dynamic performances and thought-provoking songwriting have solidified her reputation as a unique and talented artist in the realm of alternative pop music.

Top Brand Affinities

Report Date: 2025-09-09

Lauren Mayberry keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, UNITED KINGDOM, CANADA. The composition is heavily male (83%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 4,350 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Live Nation, MOOG, Square Enix supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lauren Mayberry score 0.25% — Low bucket.

Brand: Live NationBrand: MOOGBrand: Square Enix

Followers:327,038

Engagements:823

Rate:0.3%

Posts:2,251

Avg Likes:762

Avg Comments:90

Avg Views:7,547

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 327,038 · Engagements 823 · Rate 0.3% Posts 2,251 · Views 7,547 · Avg Likes 762 · Avg Comments 90 · Avg Views 7,547	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 31% 35-44: 18% 45-64: 10%	Largest: 25-34 (38%); next: 18-24 (31%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (25%) UNITED KINGDOM (18%) CANADA (5%) GERMANY (5%) FRANCE (4%)	Top regions: UNITED STATES (25%), UNITED KINGDOM (18%), CANADA (5%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 4,350 avg views/post · Youtube: 3,197 avg views/post	Best reach: Tiktok 4,350 avg views; best engagement: Tiktok 428 avg likes

Top Brand Affinities

Live Nation

Score: 20.43

MOOG

Score: 18.81

Square Enix

Score: 15.25

Horizon Zero Dawn

Score: 14.51

The Last of Us

Score: 14.46

Metal Gear Solid

Score: 14.41

Life Is Strange

Score: 13.60

Tomb Raider

Score: 9.99

Capcom

Score: 9.66

Resident Evil

Score: 8.64

Tate Modern

Score: 7.19

Ableton

Score: 6.80

Brand	Category	Score
Live Nation		20.43
MOOG		18.81
Square Enix		15.25
Horizon Zero Dawn		14.51
The Last of Us		14.46
Metal Gear Solid		14.41
Life Is Strange		13.60
Tomb Raider		9.99
Capcom		9.66
Resident Evil		8.64
Tate Modern		7.19
Ableton		6.80
Sega		6.73
Lollapalooza		6.72
DeLorean Motor Company		6.59
Bandai Namco		6.49
Kickstarter		6.19
Coachella		5.72
Hot Topic		5.69
Summit Entertainment		5.60
Final Fantasy		4.90
Dr. Martens		4.79
Verizon		4.77
Gundam		4.53
Bethesda Softworks		4.14
Showtime		4.08
Urban Outfitters		4.07
Mortal Kombat		4.00
Taco Bell		3.90
Star Wars		3.85
Oculus		3.84
Nickelodeon		3.81
HBO		3.64
Spotify Music		3.58
Columbia Pictures		3.58
Coors		3.52
Tinder		3.44
Nintendo		3.39
Fallout		3.38
Pokemon Go		3.36
Guinness		3.33
MTV		3.28
Paramount Pictures		3.27
The Witcher		3.16
Cartoon Network		3.15
NHL		3.14
Comedy Central		3.14
Polaroid		3.08
BBC		3.07
Leica		3.01