Lauren Jauregui
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
14,232,095
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 07:43:40 UTC
Genres
Biography
Known for her collaborations with various artists and her advocacy for social justice causes, Lauren Jauregui's music reflects her personal journey and artistic expression. Her 2021 independent debut, PRELUDE, demonstrated her versatility and authenticity as an artist, highlighting her spirit, sensuality, and soul.
Lauren Jauregui reaches 18-24 & 25-34 audiences concentrated in BRAZIL, UNITED STATES, MEXICO. The demographic tilt is heavily female (71%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 178,100 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to iHeartRadio Music Awards, American Airlines, Lollapalooza suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 14,232,095 · Engagements 195,881 · Rate 1.4% Posts 621 · Views 205,050 · Avg Likes 194,362 · Avg Comments 1,906 · Avg Views 205,050 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 22% 13-17: 10% 35-44: 3% |
Largest: 18-24 (64%); next: 25-34 (22%) |
| Gender Split |
Female: 71% Male: 29% Non-binary/Other: 0% |
Skews female (71%) |
| Top Countries |
BRAZIL (31%) UNITED STATES (17%) MEXICO (5%) PERU (4%) COLOMBIA (3%) |
Top regions: BRAZIL (31%), UNITED STATES (17%), MEXICO (5%) |
| Platform Engagement | Instagram: 174,670 avg likes/post · Tiktok: 178,100 avg views/post · Youtube: 26,950 avg views/post | Best reach: Tiktok 178,100 avg views; best engagement: Instagram 174,670 avg likes |
Top Brand Affinities
iHeartRadio Music Awards
American Airlines
Lollapalooza
Kylie Cosmetics
Pull&Bear
Bershka
Coachella
MTV
Forever 21
Victoria's Secret
Urban Outfitters
AMC
| Brand | Category | Score |
|---|---|---|
| iHeartRadio Music Awards | 6.16 | |
| American Airlines | 5.40 | |
| Lollapalooza | 4.58 | |
| Kylie Cosmetics | 3.49 | |
| Pull&Bear | 3.19 | |
| Bershka | 3.02 | |
| Coachella | 3.01 | |
| MTV | 2.96 | |
| Forever 21 | 2.89 | |
| Victoria's Secret | 2.75 | |
| Urban Outfitters | 2.69 | |
| AMC | 2.47 | |
| Target | 2.30 | |
| Nickelodeon | 2.20 | |
| FashionNova | 2.17 | |
| ASOS | 2.15 | |
| Showtime | 2.11 | |
| CBS Television Studios | 2.06 | |
| Fenty beauty | 2.05 | |
| shein | 2.03 | |
| Los Angeles Lakers | 1.99 | |
| SheInside | 1.99 | |
| NYX Cosmetics | 1.98 | |
| Pepsi | 1.96 | |
| Cafecito | 1.92 | |
| CBS | 1.82 | |
| L'Oréal Paris | 1.76 | |
| Spotify Music | 1.74 | |
| Warner Bros | 1.71 | |
| Sephora | 1.66 | |
| Paramount Pictures | 1.65 | |
| NFL | 1.63 | |
| Hollister Co | 1.62 | |
| Chrysler | 1.62 | |
| Tarte Cosmetics | 1.58 | |
| musical.ly | 1.52 | |
| Maybelline | 1.52 | |
| Anastasia Beverly Hills | 1.50 | |
| Urban Decay Cosmetics | 1.47 | |
| HBO | 1.46 | |
| BBC | 1.45 | |
| Sneakerhead | 1.44 | |
| Ray-Ban | 1.39 | |
| Huda Beauty | 1.38 | |
| Gucci | 1.38 | |
| Polaroid | 1.35 | |
| SoundCloud | 1.34 | |
| Calvin Klein | 1.33 | |
| Versace | 1.31 | |
| Puma | 1.31 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
