Lauren Jauregui Brand Affinity ranks highest iHeartRadio Music Awards at 6.16% . Very Strong. Score DMDB 61.17% | Fanbase 50.33%

Lauren Jauregui — pop artist from US.

Cuban-American singer-songwriter Lauren Jauregui, formerly of Fifth Harmony, released her sophomore EP, IN BETWEEN, which explores themes of self-discovery and…

Lauren Jauregui

Recognizable

Country: US | Gender: female | Artist ID: 11e81bd2-0523-2f44-9f15-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen popmainstream popr&b, funk & soulr&bcontemporary r&b

Influential: 61.17% Fanbase: 50.33% Trending: 66.58%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRadio Music Awards • 6.16% • Very Strong

As of 2025-09-09

14,232,095

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.17% | Fanbase 50.33% | Trending 66.58% | CAREER STAGE: MAINSTREAM

Biography

Cuban-American singer-songwriter Lauren Jauregui, formerly of Fifth Harmony, released her sophomore EP, IN BETWEEN, which explores themes of self-discovery and features collaborations with Ty Dolla $ign and Russ. The EP includes singles "Wolves" and "Always Love," showcasing Lauren's radiant vocals and introspective songwriting.

Known for her collaborations with various artists and her advocacy for social justice causes, Lauren Jauregui's music reflects her personal journey and artistic expression. Her 2021 independent debut, PRELUDE, demonstrated her versatility and authenticity as an artist, highlighting her spirit, sensuality, and soul.

Report Date: 2025-09-09

Lauren Jauregui reaches 18-24 & 25-34 audiences concentrated in BRAZIL, UNITED STATES, MEXICO. The demographic tilt is heavily female (71%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 178,100 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to iHeartRadio Music Awards, American Airlines, Lollapalooza suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lauren Jauregui score 1.38% — Moderate bucket.

Brand: iHeartRadio Music AwardsBrand: American AirlinesBrand: Lollapalooza

Followers:14,232,095

Engagements:195,881

Rate:1.4%

Posts:621

Avg Likes:194,362

Avg Comments:1,906

Avg Views:205,050

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,232,095 · Engagements 195,881 · Rate 1.4% Posts 621 · Views 205,050 · Avg Likes 194,362 · Avg Comments 1,906 · Avg Views 205,050	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 22% 13-17: 10% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (22%)
Gender Split	Female: 71% Male: 29% Non-binary/Other: 0%	Skews female (71%)
Top Countries	BRAZIL (31%) UNITED STATES (17%) MEXICO (5%) PERU (4%) COLOMBIA (3%)	Top regions: BRAZIL (31%), UNITED STATES (17%), MEXICO (5%)
Platform Engagement	Instagram: 174,670 avg likes/post · Tiktok: 178,100 avg views/post · Youtube: 26,950 avg views/post	Best reach: Tiktok 178,100 avg views; best engagement: Instagram 174,670 avg likes

Top Brand Affinities

iHeartRadio Music Awards

Score: 6.16

American Airlines

Score: 5.40

Lollapalooza

Score: 4.58

Kylie Cosmetics

Score: 3.49

Pull&Bear

Score: 3.19

Bershka

Score: 3.02

Coachella

Score: 3.01

MTV

Score: 2.96

Forever 21

Score: 2.89

Victoria's Secret

Score: 2.75

Urban Outfitters

Score: 2.69

AMC

Score: 2.47

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
iHeartRadio Music Awards		6.16
American Airlines		5.40
Lollapalooza		4.58
Kylie Cosmetics		3.49
Pull&Bear		3.19
Bershka		3.02
Coachella		3.01
MTV		2.96
Forever 21		2.89
Victoria's Secret		2.75
Urban Outfitters		2.69
AMC		2.47
Target		2.30
Nickelodeon		2.20
FashionNova		2.17
ASOS		2.15
Showtime		2.11
CBS Television Studios		2.06
Fenty beauty		2.05
shein		2.03
Los Angeles Lakers		1.99
SheInside		1.99
NYX Cosmetics		1.98
Pepsi		1.96
Cafecito		1.92
CBS		1.82
L'Oréal Paris		1.76
Spotify Music		1.74
Warner Bros		1.71
Sephora		1.66
Paramount Pictures		1.65
NFL		1.63
Hollister Co		1.62
Chrysler		1.62
Tarte Cosmetics		1.58
musical.ly		1.52
Maybelline		1.52
Anastasia Beverly Hills		1.50
Urban Decay Cosmetics		1.47
HBO		1.46
BBC		1.45
Sneakerhead		1.44
Ray-Ban		1.39
Huda Beauty		1.38
Gucci		1.38
Polaroid		1.35
SoundCloud		1.34
Calvin Klein		1.33
Versace		1.31
Puma		1.31