Laurel Halo

Laurel Halo

Country: US | Gender: female

Influence: 54.51% Fanbase: 31.96% Trending: 65.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 110.86% • Very Strong

As of 2025-09-08

54,271

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:50 UTC

Genres

popart popgauze popexperimental poprockgrave wavealternativeescape roomelectronicelectronicelectramicrohousebass musicdeconstructed cluboutsider houseambienthauntologymandibledowntempoothersfourth worldspiritualsdronefolk & traditionalfreak folk

Biography

Laurel Halo, a versatile musician, DJ, and founder of Awe label, navigates various genres such as experimental pop, ambient, leftfield club, and film score in her eclectic discography. Since 2012, she has released genre-fluid albums like Quarantine, In Situ, Raw Silk Uncut Wood, and Possessed: OST. Halo has performed at renowned venues and festivals worldwide and collaborated with a diverse range of artists including Moritz von Oswald, Julia Holter, and John Cale. Her latest album, Atlas, a blend of ambient jazz collages, was released in September 2023 on Awe, with Halo currently based in Los Angeles.

Laurel Halo Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Laurel Halo speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, FRANCE. Composition is heavily male (75%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,277 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Mixcloud, MOOG, Ableton, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Laurel Halo score 1.56%Moderate bucket.
Brand: MixcloudBrand: MOOGBrand: Ableton
Followers:54,271
Engagements:844
Rate:1.6%
Posts:232
Views:1,277
Avg Likes:842
Avg Comments:16
Avg Views:1,277

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 54,271 · Engagements 844 · Rate 1.6%
Posts 232 · Views 1,277 · Avg Likes 842 · Avg Comments 16 · Avg Views 1,277
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
18-24: 33%
35-44: 15%
45-64: 7%
Largest: 25-34 (41%); next: 18-24 (33%)
Gender Split Female: 25%
Male: 75%
Non-binary/Other: 0%
Skews male (75%)
Top Countries UNITED STATES (23%)
UNITED KINGDOM (8%)
FRANCE (7%)
MEXICO (6%)
ITALY (5%)
Top regions: UNITED STATES (23%), UNITED KINGDOM (8%), FRANCE (7%)
Platform Engagement Instagram: 818 avg likes/post · Youtube: 1,277 avg views/post Best reach: Youtube 1,277 avg views; best engagement: Instagram 818 avg likes

Top Brand Affinities

Mixcloud
Score: 110.86
MOOG
Score: 95.65
Ableton
Score: 66.23
Akai
Score: 26.92
Marcelle
Score: 25.66
SoundCloud
Score: 22.93
Acne Studios
Score: 16.14
Pioneer
Score: 11.81
Tate Modern
Score: 11.66
Sennheiser
Score: 10.85
Atmos
Score: 9.85
Maison Margiela
Score: 9.66
Brand Category Score
Mixcloud 110.86
MOOG 95.65
Ableton 66.23
Akai 26.92
Marcelle 25.66
SoundCloud 22.93
Acne Studios 16.14
Pioneer 11.81
Tate Modern 11.66
Sennheiser 10.85
Atmos 9.85
Maison Margiela 9.66
Evian 9.05
Arduino 8.96
Pro Tools 8.94
Marni 8.37
Holden 7.10
Spotify Music 6.94
Xerox 6.92
Vivienne Westwood 6.56
Loewe 6.51
Kickstarter 5.72
Beats Electronics 5.58
Leica 5.26
Kodak 4.79
Coachella 4.36
Miu Miu 4.03
Carhartt 4.00
Hurley 3.98
Oculus 3.79
Olympus 3.54
Heinz 3.52
Polaroid 3.39
Warner Bros 3.21
Tinder 3.08
Garnier 3.04
Emporium 2.85
Paramount Pictures 2.77
Showtime 2.72
Stüssy 2.72
Fujifilm 2.63
Intel 2.45
Tomorrowland 2.25
Prada 2.25
Pantone Inc 2.24
Philips 2.23
Nokia 2.23
BBC 2.20
Tesco 2.18
Paypal 2.10

Official Profiles

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Artist: Laurel Halo

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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