Laurel
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
90,702
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:04:55 UTC
Genres
Biography
Laurel builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (64%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (136,328 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Depop, MOOG, Amazon Music point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 90,702 · Engagements 2,724 · Rate 3.0% Posts 231 · Views 137,155 · Avg Likes 2,651 · Avg Comments 102 · Avg Views 137,155 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 28% 13-17: 8% 35-44: 4% |
Largest: 18-24 (58%); next: 25-34 (28%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
UNITED STATES (20%) BRAZIL (11%) UNITED KINGDOM (10%) MEXICO (4%) POLAND (4%) |
Top regions: UNITED STATES (20%), BRAZIL (11%), UNITED KINGDOM (10%) |
| Platform Engagement | Instagram: 917 avg likes/post · Tiktok: 827 avg views/post · Youtube: 136,328 avg views/post | Best reach: Youtube 136,328 avg views; best engagement: Youtube 1,671 avg likes |
Top Brand Affinities
Depop
MOOG
Amazon Music
Glossier
Vegemite
Acne Studios
Nasty Gal
Selfridges
Topshop
Tate Modern
All Saints
Qantas
| Brand | Category | Score |
|---|---|---|
| Depop | 16.26 | |
| MOOG | 15.30 | |
| Amazon Music | 14.23 | |
| Glossier | 13.31 | |
| Vegemite | 12.07 | |
| Acne Studios | 11.69 | |
| Nasty Gal | 11.14 | |
| Selfridges | 10.81 | |
| Topshop | 10.60 | |
| Tate Modern | 10.59 | |
| All Saints | 10.46 | |
| Qantas | 10.42 | |
| Stella McCartney | 9.87 | |
| Marks & Spencer | 9.33 | |
| ASOS | 9.27 | |
| Dr. Martens | 9.15 | |
| Urban Outfitters | 9.09 | |
| Vivienne Westwood | 8.94 | |
| Pro Tools | 8.53 | |
| Kmart | 7.87 | |
| Ableton | 7.42 | |
| Loewe | 6.92 | |
| Kodak | 6.76 | |
| River Island | 6.59 | |
| JACQUEMUS | 6.57 | |
| Free People | 6.46 | |
| Sunnies Studios | 6.40 | |
| Maison Margiela | 6.24 | |
| Miu Miu | 5.88 | |
| Alexander McQueen | 5.85 | |
| Lollapalooza | 5.64 | |
| boohoo | 5.42 | |
| Polaroid | 5.02 | |
| Aperol | 4.89 | |
| Spotify Music | 4.79 | |
| Olympus | 4.79 | |
| Holden | 4.73 | |
| Coachella | 4.61 | |
| Harrods | 4.46 | |
| Leica | 4.36 | |
| Billabong | 4.32 | |
| Guinness | 4.13 | |
| BBC | 3.89 | |
| Tesco | 3.85 | |
| Showtime | 3.79 | |
| Fujifilm | 3.76 | |
| Tinder | 3.66 | |
| Primark | 3.51 | |
| Vogue | 3.41 | |
| Summit Entertainment | 3.38 |
Official Profiles
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LoginArtist: Laurel
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
