Laura Pausini Brand Affinity ranks highest Warner Music at 30.28% . Very Strong. Score DMDB 70.87% | Fanbase 59.26%

Laura Pausini — pop artist from IT.

Laura Pausini is an influential Italian singer who gained prominence after winning the Festival di Sanremo in 1993 with "La Solitudine." She has released 12…

Laura Pausini

Superstar

Country: IT | Gender: female | Artist ID: 11e81bd2-1374-d37c-ac95-a0369fe50396

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Genres

poppoplatin poplatin arena popmexican popitalian adult popspanish popmainstream popeuropeaneuropoplatinlatin

Influential: 70.87% Fanbase: 59.26% Trending: 76.67%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 30.28% • Very Strong

As of 2025-09-09

7,605,490

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.87% | Fanbase 59.26% | Trending 76.67% | CAREER STAGE: SUPERSTAR

Biography

Laura Pausini is an influential Italian singer who gained prominence after winning the Festival di Sanremo in 1993 with "La Solitudine." She has released 12 original albums and sold over 70 million copies, singing in multiple languages including Italian, Spanish, Portuguese, English, and French. Pausini has received accolades such as 1 Grammy Award, 4 Latin Grammy Awards, 1 Golden Globe, and an Oscar nomination. She has performed at prestigious venues worldwide and collaborated with notable artists like Madonna, Michael Jackson, and Ennio Morricone. Pausini has also hosted various TV shows and talent competitions, and in 2022, released her first biopic, "Piacere di Conoscerti." In 2023, she became the first non-Spanish native speaker woman to be recognized as the Latin Grammy Person of the Year.

Report Date: 2025-09-09

Laura Pausini indexes high with fans in the 25-34 range in BRAZIL, ITALY, PERU. The skew is female-leaning (53%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 656,150 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Warner Music, Elisabetta Franchi, Intimissimi, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Laura Pausini when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Laura Pausini score 1.64% — Moderate bucket.

Brand: Warner MusicBrand: Elisabetta FranchiBrand: Intimissimi

Followers:7,605,490

Engagements:124,622

Rate:1.6%

Posts:5,262

Avg Likes:118,569

Avg Comments:2,272

Avg Views:666,906

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,605,490 · Engagements 124,622 · Rate 1.6% Posts 5,262 · Views 666,906 · Avg Likes 118,569 · Avg Comments 2,272 · Avg Views 666,906	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 31% 35-44: 17% 45-64: 8%	Largest: 25-34 (42%); next: 18-24 (31%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	BRAZIL (21%) ITALY (13%) PERU (8%) COLOMBIA (7%) UNITED STATES (5%)	Top regions: BRAZIL (21%), ITALY (13%), PERU (8%)
Platform Engagement	Instagram: 76,377 avg likes/post · Tiktok: 656,150 avg views/post · Youtube: 10,756 avg views/post	Best reach: Tiktok 656,150 avg views; best engagement: Instagram 76,377 avg likes

Top Brand Affinities

Warner Music

Score: 30.28

Elisabetta Franchi

Score: 21.52

Intimissimi

Score: 14.82

Superga

Score: 14.10

Calzedonia

Score: 12.29

Arezzo

Score: 7.44

Emporio Armani

Score: 6.94

United Colors of Benetton

Score: 6.73

Selfiegram

Score: 6.08

Movistar

Score: 5.61

Alfa Romeo

Score: 5.29

Dolce & Gabbana

Score: 4.64

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Top Brand Affinities

Brand	Category	Score
Warner Music		30.28
Elisabetta Franchi		21.52
Intimissimi		14.82
Superga		14.10
Calzedonia		12.29
Arezzo		7.44
Emporio Armani		6.94
United Colors of Benetton		6.73
Selfiegram		6.08
Movistar		5.61
Alfa Romeo		5.29
Dolce & Gabbana		4.64
Kiko		4.15
Lindt		4.11
ABC		4.02
Valentino		3.82
Aperol		3.55
Pull&Bear		3.42
Harrods		3.41
Pizza Lover		3.29
Fiat		3.26
Versace		3.23
Bellagio		2.76
Ferrero		2.67
Armani		2.58
Stradivarius		2.53
NBC		2.47
Bershka		2.35
Zara		2.35
Montblanc		2.35
Michael Kors		2.32
Moschino		2.31
Vogue		2.31
Ray-Ban		2.28
Travelgram		2.26
Polaroid		2.25
Fendi		2.23
Pantone Inc		2.16
Levi's		2.10
Pandora		2.09
Carrefour		1.97
shein		1.94
Tiffany		1.91
Prada		1.90
Nutella		1.89
SheInside		1.80
Cafecito		1.80
Coachella		1.78
Chanel		1.67
SWAROVSKI		1.66