Laura Marling

Laura Marling

Country: GB | Gender: female

Influence: 64.25% Fanbase: 53.54% Trending: 69.60% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Tate Modern • 16.07% • Very Strong

As of 2025-09-08

192,216

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:51:52 UTC

Genres

popindie popart popchamber popalternativealternativeindie rockamericannew americanabluesstomp and hollerfolk & traditionalindie folkbritish singer-songwritersinger-songwriterbritish folk

Biography

Laura Marling, a highly acclaimed and respected songwriter, has released her eighth studio album, "Patterns in Repeat." Written after the birth of her daughter in 2023, the album delves into her reflections on motherhood and explores the intergenerational transmission of behaviors and ideas within families. With a career spanning 15 years, Marling continues to be recognized for her Grammy, Mercury, and Brit award nominations. "Patterns in Repeat" is now available for listeners to experience her introspective and insightful musings.

Laura Marling Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Laura Marling maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. The audience leans heavily female (56%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 60,850 avg views per post; Instagram functions as the community touchpoint. Affinity with Tate Modern, Waitrose, Sainsbury's makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Laura Marling score 4.12%Very Strong bucket.
Brand: Tate ModernBrand: WaitroseBrand: Sainsbury's
Followers:192,216
Engagements:7,911
Rate:4.1%
Posts:145
Views:68,724
Avg Likes:7,600
Avg Comments:146
Avg Views:68,724

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 192,216 · Engagements 7,911 · Rate 4.1%
Posts 145 · Views 68,724 · Avg Likes 7,600 · Avg Comments 146 · Avg Views 68,724
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 46%
25-34: 35%
35-44: 9%
45-64: 6%
Largest: 18-24 (46%); next: 25-34 (35%)
Gender Split Female: 56%
Male: 44%
Non-binary/Other: 0%
Skews female (56%)
Top Countries UNITED STATES (18%)
UNITED KINGDOM (16%)
BRAZIL (11%)
CANADA (4%)
SPAIN (3%)
Top regions: UNITED STATES (18%), UNITED KINGDOM (16%), BRAZIL (11%)
Platform Engagement Instagram: 4,269 avg likes/post · Tiktok: 60,850 avg views/post · Youtube: 7,874 avg views/post Best reach: Tiktok 60,850 avg views; best engagement: Instagram 4,269 avg likes

Top Brand Affinities

Tate Modern
Score: 16.07
Waitrose
Score: 15.87
Sainsbury's
Score: 11.66
Amazon Music
Score: 9.90
Glossier
Score: 8.32
Selfridges
Score: 7.32
Vauxhall
Score: 7.15
Kickstarter
Score: 6.32
New Line Cinema
Score: 5.80
Ableton
Score: 5.68
Guinness
Score: 5.41
Spotify Music
Score: 5.37
Brand Category Score
Tate Modern 16.07
Waitrose 15.87
Sainsbury's 11.66
Amazon Music 9.90
Glossier 8.32
Selfridges 7.32
Vauxhall 7.15
Kickstarter 6.32
New Line Cinema 5.80
Ableton 5.68
Guinness 5.41
Spotify Music 5.37
Showtime 5.23
Kodak 4.86
Aperol 4.58
Anthropologie 4.34
BBC 4.34
Tesco 4.28
Polaroid 3.92
Dr. Martens 3.84
Airbnb 3.76
Lush 3.75
Topshop 3.67
Summit Entertainment 3.56
Olympus 3.33
Tinder 3.23
Lollapalooza 3.19
Sunnies Studios 3.16
Paramount Pictures 3.13
Leica 3.10
Emporium 3.10
SoundCloud 3.03
Columbia Pictures 2.90
Coachella 2.90
Urban Outfitters 2.81
ASOS 2.64
Mulberry 2.57
Fujifilm 2.24
Geocaching 2.07
HBO 2.04
Etsy 2.03
Warner Bros 1.94
Pixar 1.80
Vogue 1.71
The Olympic Games 1.67
Budweiser 1.67
Netflix 1.63
Star Wars 1.59
Lego 1.51
Bellagio 1.49

Official Profiles

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Artist: Laura Marling

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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