Late of the Pier

Late of the Pier — pop artist from GB.

Late of the Pier, a unique indie electro band formed by teenagers in Castle Donington in 2004, defy easy categorization with their complex yet danceable sound…

Influence: 51.86% Fanbase: 28.72% Trending: 63.43% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

662

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-29 03:58:08 UTC

Genres

popleicester indieindie popalternativenew ravedance-punkalternativeelectronicalternative dancetechno

Biography

Late of the Pier, a unique indie electro band formed by teenagers in Castle Donington in 2004, defy easy categorization with their complex yet danceable sound blending dirty bass, synths, and video game SFX. Drawing comparisons to a diverse range of artists from the Klaxons to Prince to Frank Zappa, the band initially gained recognition through self-released bedroom recordings, leading to limited vinyl releases and singles like "Bathroom Gurgle" and "The Bears Are Coming." After opening for the Kaiser Chiefs, Late of the Pier released their debut album, "Fantasy Black Channel," in July 2008 on Astralwerks, showcasing their eclectic and experimental musical approach.

Top Brand Affinities

Report Date: 2025-09-08

Late of the Pier resonates most with 25-34 & 18-24 audiences and shows durable presence in key English-speaking markets. With a heavily male (62%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (314 avg views per post); Youtube is where fans co-sign. Affinity adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Late of the Pier score 1.66% — Moderate bucket.

Followers:662

Engagements:11

Rate:1.7%

Posts:133

Avg Likes:10

Avg Comments:1

Avg Views:314

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 662 · Engagements 11 · Rate 1.7% Posts 133 · Views 314 · Avg Likes 10 · Avg Comments 1 · Avg Views 314	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 38% 35-44: 10% 13-17: 4%	Largest: 25-34 (45%); next: 18-24 (38%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries		No country breakdown.
Platform Engagement	Youtube: 314 avg views/post	Best reach: Youtube 314 avg views; best engagement: Youtube 10 avg likes