Lastlings

Lastlings — r&b, funk & soul artist from AU.

Lastlings, the Melbourne-based sibling duo, have carved out a unique space blending live and electronic music, showcasing a potent energy and unwavering…

Influence: 54.40% Fanbase: 29.41% Trending: 66.90% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bec & Bridge • 77.21% • Very Strong

As of 2025-09-09

64,523

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:16:10 UTC

Genres

r&b, funk & soulvapor soulelectronicalternative dancedanceelectronic

Biography

Lastlings, the Melbourne-based sibling duo, have carved out a unique space blending live and electronic music, showcasing a potent energy and unwavering dedication inherited from their Japanese roots. Championed by fellow Australian tastemakers RÜFÜS DU SOL, Lastlings have made waves with their debut album, "First Contact," offering a glimpse into their forward-thinking fusion of art, tradition, and ambition. With a sound that bridges the urban pulse of Tokyo and the peaceful serenity of Aomori, Lastlings are poised to lead the way in today's musical landscape, leaving a lasting imprint on the industry.

Top Brand Affinities

Report Date: 2025-09-09

Lastlings reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, AUSTRALIA, CHILE. The demographic tilt is heavily male (69%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 2,716 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Bec & Bridge, Virgin Australia, MOOG suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lastlings score 1.74% — Moderate bucket.

Brand: Bec & BridgeBrand: Virgin AustraliaBrand: MOOG

Followers:64,523

Engagements:1,124

Rate:1.7%

Posts:117

Avg Likes:1,115

Avg Comments:26

Avg Views:3,386

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 64,523 · Engagements 1,124 · Rate 1.7% Posts 117 · Views 3,386 · Avg Likes 1,115 · Avg Comments 26 · Avg Views 3,386	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 40% 35-44: 11% 45-64: 4%	Largest: 25-34 (41%); next: 18-24 (40%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (23%) AUSTRALIA (12%) CHILE (11%) BRAZIL (8%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (23%), AUSTRALIA (12%), CHILE (11%)
Platform Engagement	Instagram: 928 avg likes/post · Tiktok: 670 avg views/post · Youtube: 2,716 avg views/post	Best reach: Youtube 2,716 avg views; best engagement: Instagram 928 avg likes

Top Brand Affinities

Bec & Bridge

Score: 77.21

Virgin Australia

Score: 44.04

MOOG

Score: 29.43

Ableton

Score: 29.21

Qantas

Score: 21.43

Live Nation

Score: 21.41

Vegemite

Score: 17.90

Mixcloud

Score: 17.51

Trancefamily

Score: 15.83

Coachella

Score: 15.69

Pioneer

Score: 14.76

Akai

Score: 12.54

Brand	Category	Score
Bec & Bridge		77.21
Virgin Australia		44.04
MOOG		29.43
Ableton		29.21
Qantas		21.43
Live Nation		21.41
Vegemite		17.90
Mixcloud		17.51
Trancefamily		15.83
Coachella		15.69
Pioneer		14.76
Akai		12.54
Amazon Music		11.24
Acne Studios		11.07
Woolworths		10.30
SoundCloud		9.62
Sennheiser		9.29
Kmart		8.90
Pro Tools		8.54
Tomorrowland		8.36
JACQUEMUS		7.67
Sunnies Studios		7.01
Spotify Music		6.58
Kodak		5.82
Lollapalooza		5.73
Maison Margiela		5.68
Coach		4.85
Holden		4.77
Loewe		4.74
Oculus		4.53
Aperol		4.42
Billabong		4.31
Beats Electronics		4.29
Emporium		3.94
Dr. Martens		3.83
Coors		3.81
Fujifilm		3.73
Summit Entertainment		3.70
Airbnb		3.64
Leica		3.55
MTV		3.46
Showtime		3.45
A Game of Tones		3.42
Polaroid		3.35
Marc Jacobs		3.20
BALMAIN		3.19
Stüssy		3.17
Lululemon Athletica		3.08
Abercrombie & Fitch		3.04
Paramount Pictures		3.02