Last Child Brand Affinity ranks highest Garuda Indonesia at 20.72% . Very Strong. Score DMDB 57.36% | Fanbase 66.00%

Last Child — pop artist from ID.

Last Child, formed in 2006, gained popularity with the release of their debut album "Last Child" in 2009. The band has accumulated a significant following,…

Last Child

Established

Country: ID | Artist ID: 11e81bc8-df58-bd8c-bbc3-a0369fe50396

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Genres

poppopindonesian popindie poprockindonesian rockalternative rockpop rockpunkindonesian pop punkpop punk

Influential: 57.36% Fanbase: 66.00% Trending: 53.04%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 20.72% • Very Strong

As of 2025-09-09

3,998,951

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.36% | Fanbase 66.00% | Trending 53.04% | CAREER STAGE: MID_LEVEL

Biography

Last Child, formed in 2006, gained popularity with the release of their debut album "Last Child" in 2009. The band has accumulated a significant following, with over 7 million fans on their Facebook music fan page.

Known for hit singles such as "Duka," "Seluruh Nafas Ini," "Tak Pernah Ternilai," "Pedih - New," and "Diary Depresiku," Last Child continues to produce new music, including tracks like "Saat Saat Itu" and "Menyerah" as part of the "Aku dan Mesin Waktu" project. For contact and bookings, please email [email protected].

Report Date: 2025-09-09

Last Child is a clear fit for 18-24 & 25-34 audiences with strength across INDONESIA, MALAYSIA, UNITED STATES. The audience is heavily male (64%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (96,850 avg views per post); Tiktok builds the community layer. Affinity data highlights Garuda Indonesia, Oppo, Daihatsu, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Last Child score 0.25% — Low bucket.

Brand: Garuda IndonesiaBrand: OppoBrand: Daihatsu

Followers:3,998,951

Engagements:9,821

Rate:0.2%

Posts:2,123

Avg Likes:8,924

Avg Comments:76

Avg Views:102,082

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,998,951 · Engagements 9,821 · Rate 0.2% Posts 2,123 · Views 102,082 · Avg Likes 8,924 · Avg Comments 76 · Avg Views 102,082	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 11% 35-44: 3%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	INDONESIA (97%) MALAYSIA (1%) UNITED STATES (1%) BRAZIL (0%) JAPAN (0%)	Top regions: INDONESIA (97%), MALAYSIA (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 4,098 avg likes/post · Tiktok: 96,850 avg views/post · Youtube: 5,232 avg views/post	Best reach: Tiktok 96,850 avg views; best engagement: Tiktok 4,743 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 20.72

Oppo

Score: 20.36

Daihatsu

Score: 6.59

Xiaomi

Score: 3.92

Hot Wheels

Score: 3.45

Yamaha

Score: 3.32

Universal

Score: 3.08

Pizza Hut

Score: 3.07

Coffeegram

Score: 3.02

Carrefour

Score: 2.68

Petronas

Score: 2.47

Snapseed

Score: 2.40

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Top Brand Affinities

Brand	Category	Score
Garuda Indonesia		20.72
Oppo		20.36
Daihatsu		6.59
Xiaomi		3.92
Hot Wheels		3.45
Yamaha		3.32
Universal		3.08
Pizza Hut		3.07
Coffeegram		3.02
Carrefour		2.68
Petronas		2.47
Snapseed		2.40
Fujifilm		2.14
Nokia		2.10
Honda		2.10
A Game of Tones		1.93
Suzuki		1.76
Sprite		1.75
Transformers		1.74
musical.ly		1.70
Vans		1.62
Volvo		1.62
UNIQLO		1.44
Samsung Group		1.42
Google		1.36
Huawei		1.28
Mitsubishi Motors		1.23
New Balance		1.22
Mitsubishi		1.16
Toyota		1.06
Spotify Music		1.05
Converse		1.01
FIFA		0.98
Adobe		0.98
GoPro		0.90
Sony		0.87
Canon		0.85
Nikon		0.72
Marvel		0.61
Coca-Cola		0.61
Adidas		0.60
National Geographic		0.59
DC Entertainment		0.46
Pokemon		0.45
Travelgram		0.43
Mercedes-Benz		0.42
Nissan		0.41
Nike		0.33
Starbucks		0.33
PlayStation		0.31