Lasmid

Lasmid — electronic artist from GH.

Lasmid, also known as Nathaniel Ladsmid Owusu, is a rising star in the Afrobeat and Highlife genres from the Oil City of Takoradi, Ghana. His hit single…

Influence: 64.23% Fanbase: 56.32% Trending: 68.18% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Vodafone • 22.71% • Very Strong

As of 2025-09-09

1,216,335

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:33:26 UTC

Genres

electronicafrobeatlatinreggaeton

Biography

Lasmid, also known as Nathaniel Ladsmid Owusu, is a rising star in the Afrobeat and Highlife genres from the Oil City of Takoradi, Ghana. His hit single "Friday Night" has gained widespread popularity and topped the charts.

Raised in a musical household, Lasmid's passion for music was ignited by his father's love for a Lucky Mensah song. He further developed his skills by joining the church choir and incorporating rapping into his repertoire. His determination and hard work paid off when he won the MTN Hitmaker Season 8 competition, solidifying his place in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Lasmid commands interest from 25-34 & 18-24 audiences in GHANA, UNITED STATES, UNITED KINGDOM. With a heavily male (84%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (31,300 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Vodafone, Palm Angels, Airtel points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lasmid score 1.07% — Moderate bucket.

Brand: VodafoneBrand: Palm AngelsBrand: Airtel

Followers:1,216,335

Engagements:13,030

Rate:1.1%

Posts:118

Avg Likes:12,465

Avg Comments:256

Avg Views:49,872

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,216,335 · Engagements 13,030 · Rate 1.1% Posts 118 · Views 49,872 · Avg Likes 12,465 · Avg Comments 256 · Avg Views 49,872	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 45% 35-44: 4% 13-17: 4%	Largest: 25-34 (47%); next: 18-24 (45%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	GHANA (64%) UNITED STATES (10%) UNITED KINGDOM (4%) UNITED ARAB EMIRATES (3%) FRANCE (3%)	Top regions: GHANA (64%), UNITED STATES (10%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 7,734 avg likes/post · Tiktok: 31,300 avg views/post · Youtube: 18,572 avg views/post	Best reach: Tiktok 31,300 avg views; best engagement: Instagram 7,734 avg likes

Top Brand Affinities

Vodafone

Score: 22.71

Palm Angels

Score: 21.26

Airtel

Score: 14.48

CNN

Score: 10.15

Timberland

Score: 8.68

FashionNova

Score: 6.31

Alibaba

Score: 5.97

BALMAIN

Score: 5.89

Champion

Score: 5.79

BBC

Score: 5.47

boohoo

Score: 5.11

Alexander McQueen

Score: 4.97

Brand	Category	Score
Vodafone		22.71
Palm Angels		21.26
Airtel		14.48
CNN		10.15
Timberland		8.68
FashionNova		6.31
Alibaba		5.97
BALMAIN		5.89
Champion		5.79
BBC		5.47
boohoo		5.11
Alexander McQueen		4.97
SoundCloud		4.25
ASOS		3.94
Dr. Martens		3.61
Barber Shop Connect		3.57
Hennessy		3.57
Carhartt		3.07
Vogue		2.93
New Balance		2.85
MTV		2.80
Christian Louboutin		2.34
Dolce & Gabbana		2.30
Beats Electronics		2.16
musical.ly		2.16
Mercedes-Benz		2.13
Burberry		2.12
Kodak		2.09
Herbalife		2.06
Fendi		2.01
Versace		1.99
Spotify Music		1.96
Paramount Pictures		1.88
Balenciaga		1.84
Guinness		1.83
The North Face		1.82
Sprite		1.81
Bershka		1.75
GIVENCHY		1.74
Polo Ralph Lauren		1.72
Calvin Klein		1.67
NBA		1.66
Cartier		1.57
FIFA		1.52
Rolex		1.45
Pepsi		1.44
shein		1.34
Gucci		1.31
Christian Dior		1.26
Los Angeles Lakers		1.24