Lary Over Brand Affinity ranks highest Univision at 15.22% . Very Strong. Score DMDB 62.01% | Fanbase 58.35%

Lary Over — hip-hop & rap artist from PR.

Lary Over, a Latin Trap artist hailing from Puerto Rico, emerged as a prominent figure in the Trap movement across Latin America and the US. With a growing…

Lary Over

Recognizable

Country: PR | Gender: male | Artist ID: 11e81bbe-bab4-2944-87a7-a0369fe50396

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Genres

hip-hop & raptrap latinolatin hip hopurbano latinotraplatinlatinreggaetonreggaeton flowurbano latino

Influential: 62.01% Fanbase: 58.35% Trending: 63.84%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 15.22% • Very Strong

As of 2025-09-09

8,533,254

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.01% | Fanbase 58.35% | Trending 63.84% | CAREER STAGE: MAINSTREAM

Biography

Lary Over, a Latin Trap artist hailing from Puerto Rico, emerged as a prominent figure in the Trap movement across Latin America and the US. With a growing global following, he has established himself as a key player in the genre through his unique style and authentic persona.

Having shown a passion for music since his youth, Lary Over's upbringing in an urban neighborhood shaped his artistic perspective and drive. Signing with Carbon Fiber Music in 2016, he gained recognition with hit songs like “Diabla Remix” and “Si Te Busco”, amassing a dedicated fan base of over 2 million supporters. His debut album, "El Wason BB", released in 2018, further solidified his position as a dynamic performer in the Latin music scene.

Report Date: 2025-09-09

Lary Over cuts through with 18-24 & 25-34 audiences and consistency across DOMINICAN REPUBLIC, UNITED STATES, COLOMBIA. A heavily male (72%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 265,750 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Univision, Suavecito, Alphalete, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lary Over score 0.42% — Low bucket.

Brand: UnivisionBrand: SuavecitoBrand: Alphalete

Followers:8,533,254

Engagements:35,924

Rate:0.4%

Posts:1,129

Avg Likes:35,375

Avg Comments:221

Avg Views:271,858

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,533,254 · Engagements 35,924 · Rate 0.4% Posts 1,129 · Views 271,858 · Avg Likes 35,375 · Avg Comments 221 · Avg Views 271,858	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 24% 13-17: 9% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (24%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	DOMINICAN REPUBLIC (11%) UNITED STATES (11%) COLOMBIA (11%) VENEZUELA (10%) ECUADOR (8%)	Top regions: DOMINICAN REPUBLIC (11%), UNITED STATES (11%), COLOMBIA (11%)
Platform Engagement	Instagram: 6,659 avg likes/post · Tiktok: 265,750 avg views/post · Youtube: 6,108 avg views/post	Best reach: Tiktok 265,750 avg views; best engagement: Tiktok 28,400 avg likes

Top Brand Affinities

Univision

Score: 15.22

Suavecito

Score: 12.48

Alphalete

Score: 11.16

Andis

Score: 10.91

Barber Shop Connect

Score: 7.23

GameStop

Score: 6.41

Movistar

Score: 6.35

Acura

Score: 5.24

Paco Rabanne

Score: 4.60

Need for Speed

Score: 4.49

BaByliss

Score: 4.34

CNN

Score: 3.83

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Top Brand Affinities

Brand	Category	Score
Univision		15.22
Suavecito		12.48
Alphalete		11.16
Andis		10.91
Barber Shop Connect		7.23
GameStop		6.41
Movistar		6.35
Acura		5.24
Paco Rabanne		4.60
Need for Speed		4.49
BaByliss		4.34
CNN		3.83
VidaSana		3.56
Cafecito		3.17
Herbalife		3.08
Fila		3.04
Scion		2.92
ESPN		2.85
Peugeot		2.78
Hennessy		2.54
Tomorrowland		2.51
Los Angeles Lakers		2.35
Valentino		2.33
Beats Electronics		2.08
musical.ly		2.00
SoundCloud		1.96
Gucci		1.67
Suzuki		1.64
Spotify Music		1.62
Rolex		1.59
FOREX		1.59
NBA		1.59
Supreme		1.58
Mazda		1.57
Jack Daniels		1.55
FIFA		1.54
shein		1.53
Sneakerhead		1.52
FashionNova		1.45
McLaren		1.41
Mitsubishi Motors		1.39
UFC		1.37
Hyundai		1.31
Gymshark		1.30
Nike		1.30
Balenciaga		1.29
Dodge		1.26
SheInside		1.20
Universal		1.16
Lamborghini		1.15