Lars Winnerbäck

Lars Winnerbäck — pop artist from SE.

Winnerbäck began his music career in a conservative singer/songwriter style before transitioning towards pop and rock, solidifying his position as one of…

Influence: 53.07% Fanbase: 35.37% Trending: 61.93% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Tele2 • 215.59% • Very Strong

As of 2025-09-09

85,290

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:03:04 UTC

Genres

popswedish popclassic swedish popmainstream popfolk & traditionalswedish singer-songwriter

Biography

Winnerbäck began his music career in a conservative singer/songwriter style before transitioning towards pop and rock, solidifying his position as one of Sweden's youngest and most popular singer/songwriters in the late '90s. Born in Stockholm and raised in Linköping, Winnerbäck initially sang in a punk rock band before connecting with mentor Johan Johansson, who would later produce two of his records. Starting his own record company, Elvira, Winnerbäck released his debut album, Dans Med Svåra Steg, in 1996, followed by Rusningstrafik in 1997, catering mainly to a singer/songwriter fan base.

After signing with Universal in 1998, Winnerbäck recorded Solen I Ögonen with a higher budget, incorporating more pop and rock elements. Throughout the late '90s, he toured with notable musicians and earned accolades for his work, including a Swedish Grammy award and the Bellmanpriset. With the release of Singel in 2001, Winnerbäck embraced influences from rock poets like Ulf Lundell and Bruce Springsteen, expanding his reach beyond the singer/songwriter scene to establish himself as a prominent figure in the pop music landscape.

Top Brand Affinities

Report Date: 2025-09-09

Lars Winnerbäck converts attention from 25-34 & 45-64 audiences across SWEDEN, NORWAY, FINLAND. Audience shape is heavily male (64%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 47,204 avg views per post, with supportive conversation on Instagram. Shared audience with Tele2, Ericsson, Swedbank underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lars Winnerbäck score 5.60% — Very Strong bucket.

Brand: Tele2Brand: EricssonBrand: Swedbank

Followers:85,290

Engagements:4,777

Rate:5.6%

Posts:382

Avg Likes:4,731

Avg Comments:117

Avg Views:47,204

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 85,290 · Engagements 4,777 · Rate 5.6% Posts 382 · Views 47,204 · Avg Likes 4,731 · Avg Comments 117 · Avg Views 47,204	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 30% 45-64: 25% 18-24: 22% 35-44: 22%	Largest: 25-34 (30%); next: 45-64 (25%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	SWEDEN (76%) NORWAY (7%) FINLAND (3%) DENMARK (2%) GERMANY (1%)	Top regions: SWEDEN (76%), NORWAY (7%), FINLAND (3%)
Platform Engagement	Instagram: 4,201 avg likes/post · Youtube: 47,204 avg views/post	Best reach: Youtube 47,204 avg views; best engagement: Instagram 4,201 avg likes

Top Brand Affinities

Tele2

Score: 215.59

Ericsson

Score: 111.57

Swedbank

Score: 98.29

TUI

Score: 14.36

TUI Group

Score: 14.23

Pilsner Urquell

Score: 14.11

Carlsberg

Score: 14.11

Volvo

Score: 10.39

H&M Home

Score: 10.26

Husqvarna Motorcycles

Score: 8.83

Scania

Score: 7.63

Aperol

Score: 4.99

Brand	Category	Score
Tele2		215.59
Ericsson		111.57
Swedbank		98.29
TUI		14.36
TUI Group		14.23
Pilsner Urquell		14.11
Carlsberg		14.11
Volvo		10.39
H&M Home		10.26
Husqvarna Motorcycles		8.83
Scania		7.63
Aperol		4.99
IKEA		4.81
Spotify Music		4.47
ASICS		3.84
Nespresso		3.82
NHL		3.67
LEGOLAND		3.50
Tinder		2.88
Lollapalooza		2.87
Guinness		2.57
Geocaching		2.32
Snickers		2.14
Philips		2.08
Lego		1.96
Tesla Motors		1.81
Red Bull		1.65
Fujifilm		1.54
Nintendo		1.48
Pokemon Go		1.46
Michael Kors		1.38
Oakley		1.36
New Balance		1.34
Fiat		1.31
HBO		1.26
Netflix		1.23
Airbnb		1.21
Harley-Davidson		1.21
Polo Ralph Lauren		1.16
Audi		1.12
Ray-Ban		1.08
McDonald's		1.06
Levi's		1.02
Ford		1.02
Star Wars		1.01
Converse		1.01
Marvel		1.00
Heineken		0.99
FIFA		0.95
Pepsi		0.94