Lars Vaular

Lars Vaular — pop artist from NO.

Lars Vaular first captured the public's attention in 2010 with the hit "Rett opp og ned," setting a new standard for Norwegian hip-hop with his album "Helt om…

Influence: 49.05% Fanbase: 22.70% Trending: 62.22% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Grundig • 62.95% • Very Strong

As of 2025-09-08

45,679

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:59:44 UTC

Genres

popnorwegian popnorwegian indierocknorwegian rockhip-hop & raphip-hop/rapnorwegian pop rapnorwegian hip hophip hop

Biography

Lars Vaular first captured the public's attention in 2010 with the hit "Rett opp og ned," setting a new standard for Norwegian hip-hop with his album "Helt om natten, helt om dagen." Since then, he has solidified his position as one of Norway's biggest artists through collaborations with musicians such as Kamelen, Astrid S, Bjørn Eidsvåg, Unge Ferrari, and Myra, earning him multiple awards including five Spellemannspriser and the honorary award at P3 Gull.

Known for his acclaimed live performances, Lars Vaular has more than 500 concerts under his belt. Following a summer of shows at festivals like Bergenfest and Øya, where he wowed audiences with his hits, critics have hailed him as one of the country's premier live artists. Headlines praising his performances as "Lars Vaular is us, as much as we are him" (Bergens Tidende) and "Pure euphoria with a sexy Lars" (Aftenposten) underscore his enduring popularity and prowess on stage.

Top Brand Affinities

Report Date: 2025-09-08

Lars Vaular reliably reaches 18-24 & 25-34 audiences in NORWAY, UNITED STATES, SWEDEN. The base is heavily male (74%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (2,167 avg views per post); Instagram layers on depth and replies. The audience sits near Grundig, Arc'teryx, Carlsberg, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lars Vaular score 1.22% — Moderate bucket.

Brand: GrundigBrand: Arc'teryxBrand: Carlsberg

Followers:45,679

Engagements:557

Rate:1.2%

Posts:676

Avg Likes:553

Avg Comments:12

Avg Views:2,724

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 45,679 · Engagements 557 · Rate 1.2% Posts 676 · Views 2,724 · Avg Likes 553 · Avg Comments 12 · Avg Views 2,724	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 37% 35-44: 11% 13-17: 6%	Largest: 18-24 (42%); next: 25-34 (37%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	NORWAY (82%) UNITED STATES (7%) SWEDEN (1%) FRANCE (1%) UNITED KINGDOM (1%)	Top regions: NORWAY (82%), UNITED STATES (7%), SWEDEN (1%)
Platform Engagement	Instagram: 491 avg likes/post · Tiktok: 2,167 avg views/post · Youtube: 557 avg views/post	Best reach: Tiktok 2,167 avg views; best engagement: Instagram 491 avg likes

Top Brand Affinities

Grundig

Score: 62.95

Arc'teryx

Score: 20.54

Carlsberg

Score: 13.71

Acne Studios

Score: 10.54

Zalando

Score: 9.97

Tinder

Score: 6.80

Kickstarter

Score: 6.23

Spotify Music

Score: 5.40

Ableton

Score: 4.96

Pilsner Urquell

Score: 4.58

Volvo

Score: 4.13

Nixon

Score: 3.96

Brand	Category	Score
Grundig		62.95
Arc'teryx		20.54
Carlsberg		13.71
Acne Studios		10.54
Zalando		9.97
Tinder		6.80
Kickstarter		6.23
Spotify Music		5.40
Ableton		4.96
Pilsner Urquell		4.58
Volvo		4.13
Nixon		3.96
LEGOLAND		3.96
Kodak		3.95
SoundCloud		3.73
Leica		3.59
Oakley		3.41
IKEA		3.06
Omega		3.01
Red Bull		2.88
Pepsi		2.73
Dr. Martens		2.70
Burger King		2.40
Nokia		2.35
Tesla Motors		2.34
Snickers		2.30
Carhartt		2.30
Beats Electronics		2.30
Aperol		2.21
Polaroid		1.96
Tomorrowland		1.95
Heineken		1.94
Airbnb		1.94
GoPro		1.91
Levi's		1.90
ASICS		1.87
Ray-Ban		1.87
Polo Ralph Lauren		1.84
Pokemon Go		1.83
Warner Bros		1.70
Coachella		1.70
Lego		1.68
New Balance		1.63
The North Face		1.61
Guinness		1.57
Coca-Cola		1.56
Adidas		1.55
HBO		1.53
Converse		1.49
Gymshark		1.46