Lars Behrenroth

Lars Behrenroth — electronic artist from DE.

Lars Behrenroth has been a successful DJ for over 30 years, starting in Germany and later headlining festivals in South Africa. He has played at renowned clubs…

Influence: 53.01% Fanbase: 47.59% Trending: 55.72% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 144.67% • Very Strong

As of 2025-09-09

78,023

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:48:30 UTC

Genres

electronicdanceelectronichousedeep house

Biography

Lars Behrenroth has been a successful DJ for over 30 years, starting in Germany and later headlining festivals in South Africa. He has played at renowned clubs worldwide and has a growing fan base in South Africa, where he continues to headline events alongside other notable artists.

Celebrating its 22nd year anniversary, Lars's radio show "Deeper Shades of House" has garnered a large following, reaching over 1/4 million listeners each month on various platforms. In addition to his DJ career, Lars has honed his production skills over 28 years, releasing music on labels like Freerange and Compost, as well as remixing tracks for artists such as Beyonce and Black Coffee.

Top Brand Affinities

Report Date: 2025-09-09

Lars Behrenroth reaches 25-34 & 18-24 audiences concentrated in SOUTH AFRICA, UNITED STATES, UNITED KINGDOM. The demographic tilt is heavily male (87%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 567 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Mixcloud, Pioneer, Woolworths suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lars Behrenroth score 0.27% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Woolworths

Followers:78,023

Engagements:209

Rate:0.3%

Posts:2,362

Avg Likes:206

Avg Comments:14

Avg Views:567

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 78,023 · Engagements 209 · Rate 0.3% Posts 2,362 · Views 567 · Avg Likes 206 · Avg Comments 14 · Avg Views 567	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 18-24: 29% 35-44: 14% 45-64: 5%	Largest: 25-34 (50%); next: 18-24 (29%)
Gender Split	Female: 13% Male: 87% Non-binary/Other: 0%	Skews male (87%)
Top Countries	SOUTH AFRICA (44%) UNITED STATES (16%) UNITED KINGDOM (5%) GERMANY (3%) SPAIN (2%)	Top regions: SOUTH AFRICA (44%), UNITED STATES (16%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 175 avg likes/post · Youtube: 567 avg views/post	Best reach: Youtube 567 avg views; best engagement: Instagram 175 avg likes

Top Brand Affinities

Mixcloud

Score: 144.67

Pioneer

Score: 62.59

Woolworths

Score: 24.91

MOOG

Score: 24.40

Ableton

Score: 23.41

Akai

Score: 20.13

SoundCloud

Score: 14.58

Hennessey

Score: 13.28

Amazon Music

Score: 11.64

Sennheiser

Score: 11.32

Atmos

Score: 8.07

Pro Tools

Score: 7.97

Brand	Category	Score
Mixcloud		144.67
Pioneer		62.59
Woolworths		24.91
MOOG		24.40
Ableton		23.41
Akai		20.13
SoundCloud		14.58
Hennessey		13.28
Amazon Music		11.64
Sennheiser		11.32
Atmos		8.07
Pro Tools		7.97
Hennessy		7.91
Jagermeister		7.77
Emporium		7.58
Beats Electronics		6.38
Spotify Music		5.12
Heineken		5.07
Lacoste		4.16
Tomorrowland		4.01
Kodak		3.58
Stüssy		3.40
MTV		3.26
Colgate		3.16
Sneakerhead		2.81
Timberland		2.74
Coachella		2.67
TOM FORD		2.46
Monster Beverage		2.38
Red Bull		2.35
Carhartt		2.33
Paramount Pictures		2.27
Huawei		2.25
Budweiser		2.22
Volkswagen		2.13
Fujifilm		2.12
Garnier		2.12
The North Face		2.04
FOREX		1.97
New Balance		1.91
Polo Ralph Lauren		1.89
Dolce & Gabbana		1.83
Mercedes-Benz		1.81
Puma		1.80
Calvin Klein		1.79
Armani		1.71
Converse		1.68
Warner Bros		1.64
Showtime		1.59
BMW		1.55