Larray
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
43,896,380
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:35:46 UTC
Genres
Biography
Larray is a clear fit for 18-24 & 13-17 audiences with strength across UNITED STATES, UNITED KINGDOM, AUSTRALIA. The audience is heavily female (81%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (6,900,000 avg views per post); Tiktok builds the community layer. Affinity data highlights Brandy Melville, Champion, Maison Margiela, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 43,896,380 · Engagements 1,475,212 · Rate 3.4% Posts 542 · Views 7,923,682 · Avg Likes 1,403,189 · Avg Comments 5,668 · Avg Views 7,923,682 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 13-17: 18% 25-34: 16% 35-44: 3% |
Largest: 18-24 (62%); next: 13-17 (18%) |
| Gender Split |
Female: 81% Male: 19% Non-binary/Other: 0% |
Skews female (81%) |
| Top Countries |
UNITED STATES (61%) UNITED KINGDOM (7%) AUSTRALIA (4%) CANADA (4%) NETHERLANDS (2%) |
Top regions: UNITED STATES (61%), UNITED KINGDOM (7%), AUSTRALIA (4%) |
| Platform Engagement | Instagram: 247,920 avg likes/post · Tiktok: 6,900,000 avg views/post · Youtube: 1,023,682 avg views/post | Best reach: Tiktok 6,900,000 avg views; best engagement: Tiktok 1,100,000 avg likes |
Top Brand Affinities
Brandy Melville
Champion
Maison Margiela
Selfridges
Steve Madden
Barbie
Free People
Elle Magazine
CBS Television Studios
ASOS
ULTA Beauty
Mortal Kombat
| Brand | Category | Score |
|---|---|---|
| Brandy Melville | 12.81 | |
| Champion | 10.68 | |
| Maison Margiela | 9.43 | |
| Selfridges | 8.07 | |
| Steve Madden | 7.77 | |
| Barbie | 7.63 | |
| Free People | 6.70 | |
| Elle Magazine | 6.68 | |
| CBS Television Studios | 6.64 | |
| ASOS | 6.38 | |
| ULTA Beauty | 5.91 | |
| Mortal Kombat | 5.60 | |
| CBS | 5.56 | |
| boohoo | 5.24 | |
| American Eagle | 4.87 | |
| OLD NAVY | 4.54 | |
| Coachella | 4.52 | |
| Lollapalooza | 4.31 | |
| NARS Cosmetics | 3.81 | |
| Pull&Bear | 3.79 | |
| Dr. Martens | 3.70 | |
| Carhartt | 3.15 | |
| Urban Outfitters | 3.12 | |
| Forever 21 | 2.99 | |
| Marc Jacobs | 2.99 | |
| Bershka | 2.93 | |
| Sunnies Studios | 2.86 | |
| Chrysler | 2.86 | |
| FashionNova | 2.80 | |
| Timberland | 2.74 | |
| Kylie Cosmetics | 2.62 | |
| Yves Saint Laurent | 2.49 | |
| GAP | 2.41 | |
| Victoria's Secret | 2.34 | |
| Walmart | 2.31 | |
| Fenty beauty | 2.21 | |
| shein | 2.18 | |
| Michael Kors | 2.14 | |
| Dolce & Gabbana | 2.14 | |
| Fendi | 2.06 | |
| Balenciaga | 2.06 | |
| musical.ly | 2.05 | |
| Zara | 2.01 | |
| SheInside | 1.97 | |
| Beats Electronics | 1.95 | |
| Calvin Klein | 1.93 | |
| Bellagio | 1.91 | |
| Hollister Co | 1.90 | |
| Guess | 1.89 | |
| Tommy Hilfiger | 1.84 |
Official Profiles
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LoginArtist: Larray
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
